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Using Pinterest for business

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An intro to how to use Pinterest for business from setting up an account to building a solid presence and using Pinterest effectively to reach your audience.

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Using Pinterest for business

  1. 1. Pinterest 101 Milena Regos Out&About Marketing 1
  2. 2. Agenda • Why is Pinterest important for business and the Pinterest process • How to set up a business account and verify your business page • Pinterest strategy • Adding the Pin It Button • Pinterest contests • Integrate Facebook and Pinterest • Increase your email database with Pinterest • Pinterest Analytics • Who’s doing it best • and more 2
  3. 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Helps brands build vibrant online communities, while improving brand awareness, increasing market share and achieving record revenues. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more. • Native Bulgarian. Skier, paddleboarder, mountain biker, yogi. • Love Pinterest. • Business Pinterest page: http://pinterest.com/outandaboutmrkt/ About Me 3
  4. 4. “Pinterest is 2012’s hottest website” CNN 4
  5. 5. As Pinterest put it, this is a social network meant to “connect everyone in the world through the ‘things’ they find interesting.” 5
  6. 6. Why Pinterest? • Pinterest grew to 10 million users faster than any other independent website in history • According to Mashable.com, most users are spending more time on Pinterest than Facebook • Nearly 12 million monthly unique visitors • Daily users have increased by more than 145% since the start of 2012. Source:ThePowerofPinning, Melanie Duncan 6
  7. 7. Who’s on Pinterest?18-34 upper income women Source: Repinly 7
  8. 8. Source:ThePowerofPinning, Melanie Duncan 8
  9. 9. Source:ThePowerofPinning, Melanie Duncan 9
  10. 10. Source:ThePowerofPinning, Melanie Duncan 10
  11. 11. Pinterest is generating more referral traffic to websites thanYouTube, Google+ and LinkedIn combined. Drives more referral traffic than Twitter. Source:ThePowerofPinning, Melanie Duncan 11
  12. 12. 80% of pins are REPINS 12
  13. 13. Why Pinterest is important for business • Traffic • Links • Leads • Social Sharing 13
  14. 14. Lingo • A Pin - an image added to Pinterest • Pinboard - a set of theme-based pins • Pinning - the act of visually sharing content • Repin - reposting someone else’s pin • Pin it button - can be placed on websites to facilitate pinning • Pinner - person who does the sharing 14
  15. 15. 160 x 165 pixels Create and organize your boards. Use secret boards.15
  16. 16. To set up a business account 16
  17. 17. Choose business type 17
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  19. 19. Fill out the About Section/ Use keywords 19
  20. 20. Verify your website This check means that your website has been verified Click on the pencil to get your website verified 20
  21. 21. Add the Pin It button to your website Any pin can be repinned and all pins lead back to their sources 21
  22. 22. Add the Pin It Button Make the pins useful - add description, price, etc. Go to business.pinterest.com 22
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  24. 24. Source: Pinterest 24
  25. 25. A great Pinterest strategy starts with your website 25
  26. 26. High quality images that people can pin. Images at least 600 pixels wide 26
  27. 27. Pinnable Images • MorgueFile • Pixabay • PicMonkey • Your Own Images 27
  28. 28. To get your current audience to Pinterest • Set up Pin It button on your website • Add Follow on Pinterest on your website • Cross-promote with other social media networks • Email your current customers to join you on Pinterest • Pinterest contests 28
  29. 29. Connect Pinterest with Facebook 29
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  32. 32. Engage your audience with contests To be eligible to win a $100 ModCloth gift certificate -- and the inspiration for ModCloth's 2012 Spring Wedding Campaign -- entrants were required to create a pinboard called "Spring ModCloth Wedding," and pin one image to satisfy each of the following 20 criteria, tagged with the hashtags #modcloth and #wedding. To submit their board, participants were asked to leave a comment with a link to their board on ModCloth's contest announcement pin, appropriately located on ModCloth's wedding-themed pinboard, "To Have and to Hold." Boards were then judged on uniqueness, creativity, ModCloth spirit, and adherance to the contest guidelines. Source: HubSpot 32
  33. 33. How to get followers on Pinterest • Follow Others • Engage (repin, like, comment) • Tag other pinners • Tell your brand story 33
  34. 34. How to search on Pinterest 34
  35. 35. Pins that Work • Original Content (80% are repins) • Amazing Photography • Caption, Call to Action • Link to website/blog • Add price if selling • Add video 35
  36. 36. Educational pin; Link to website 36
  37. 37. Create an instructional / how to pin: Instructographic 37
  38. 38. 38
  39. 39. Add price to your pin 39
  40. 40. Capture emails on Pinterest 40
  41. 41. Pins that get Repinned • Beauty • Travel • Inspiration/Motivation • Cute • Usefulness -recipes, fitness • Education • Humor/Entertainment 41
  42. 42. Source:ThePowerofPinning, Melanie Duncan 42
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  46. 46. Learn from your Pinterest Analytics: which pins are most popular; what people pin 46
  47. 47. Succeeding on Pinterest is about finding how your products and services fit into the lifestyles of your target audience. 47
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  49. 49. Additional Resources • business.pinterest.com • http://businessblog.pinterest.com/ • http://www.ohsopinteresting.com/ 49
  50. 50. Milena Regos Out&About Marketing www.outandaboutmarketing.com Slides on: www.slideshare.net/milenaregos Twitter: @milenaregos Email: milena@outandaboutmarketing.com Pinterest.com/milenaregos Pinterest.com/outandaboutmrkt 50

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