Recruitment and Social Media - the perfect match


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How to use social media for recruitment. From the employee and employer point of view.

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Recruitment and Social Media - the perfect match

  1. 1. Marc Campman  25+ years of marketing, branding, advertising & PR experience. 10+ years online marketing  Founder of and Partner in LoveSocialMedia  Author of FLIRTONOMICS, how to entertain, date and love your customers on Social Media  Social media strategy & execution since 2007
  2. 2. The Social Media Revolution
  4. 4. Recruiters point of view
  5. 5. The Career Development point of view Managing your career, means managing your personal brand. Which means managing the conversations about yourself.
  6. 6. Personal Branding
  7. 7. DNA – Keep it Simple Simple key words: hope, change, Yes we can. Make it easy for people to tell others what you stand for.
  8. 8. Define your touchpoints Make it easy for people to find your stories and to get in touch with you. Social media is not about technology, it’s about Content and
  9. 9. Have your own media In the end, it’s great to have your own home base to tell your stories the way you want it. Here you don’t need to rely on someone else. It is an easy place to share all interesting content about your passion. Use it to communicate your own DNA
  10. 10. Channel your digital content Channel your content to networks like Youtube, Slideshare, Twitter, Tumblr, Pinterest to increase the number of touch points
  11. 11. It’s all about content, stupid!! It should be relevant for people to connect with you. Offer them value and they will become followers, ambassadors and eventually fans.
  12. 12. Observe, Facilitate, Join Observe people, help them to spread the word about you & join into relevant conversations. When joining: Forget your ego and your macho behavior Saying thank you & sorry is powerful to create more fans & empathy.
  13. 13. Think long term Not once, not twice, but 365 days a year. Don’t just deliver content when it is important to you. Produce content when it is important for your audience: probably every day of the year.
  14. 14. So many secrets in Linkedin……. • Building a network • Finding job • Posting a job • Participate in conversations • Sharing knowledge Linkedin as a Career Development Tool
  15. 15. Be visible and professional on LinkedIn Save the privacy settings for Facebook
  16. 16. 2 secrets in Linkedin
  17. 17. Secret 1 – Message everybody for free
  18. 18. Secret 2: Find everybody
  19. 19. Your LinkedIn Profile  Use keywords to highlight skills, accomplishments.  Do not repost resume.  Include professional photo – no cocktails or sunglasses.  Stay current.  Ask for Recommendations!  Use apps to connect to other social media profiles like Twitter, blog and SlideShare.
  20. 20. So many secrets in Twitter……. • Find jobs • Check out prospective employers • Search for job related hashtags • Search companies to work for • Connect with recruiters • Network, network network Twitter as a Career Development Tool
  21. 21. Finding jobs on Twitter –
  22. 22. Build a network
  23. 23. Find companies –
  24. 24. Use job related hashtags  #jobs, #recruiting, #jobadvice, #jobposting, #jobhunt and #jobsearch.  To narrow it down, seek out more specific hashtags, such as or #prjobs or #salesjobs.  Check industry conference hashtags  Job related and industry chats
  25. 25. 1 secret in Twitter
  26. 26.
  27. 27. So many secrets in facebook • Check out prospective employers • Status updates • Facebook marketplace • Facebook Groups • Posting ads Facebook as a Career Development Tool
  28. 28. Use apps to promote your jobs
  29. 29. A jobsite within your facebook page
  30. 30. Lots of Facebook app providers
  31. 31. So many secrets in Youtube • Promote yourself • Optimise and Post • Build it • Be creative Youtube as a Career Development Tool
  32. 32. US Coast Guard - recruitment
  33. 33. • Your CV • Your Video CV • Your Linkedin CV • Your Presentation CV • Your Portfolio • Your Podcast CV Repurposing your content
  34. 34. Your Video CV
  35. 35. Your Linkedin CV
  36. 36. Your Presentation CV
  37. 37. Your portfolio CV
  38. 38. Summary – publish yourself  See yourself as an editor of your own magazines:  Facebook: Metro – fun, for you  Linkedin: FT – for business  Twitter: Wired – exciting, dynamic  Use your social networks to let people know your looking for a job  Engage with prospective employer  Don’t play numbers game (Quality vs Quantity)  Be open and honest about your employment status
  39. 39. FOCUS Social Media for Sales “You can’t rely on your eyes when your imagination is out of focus” Mark Twain “Knowledge speaks, but wisdom listens.” Jimi Hendrix “The more connections that can be made in the brain, the more integrated the experience is within memory.” Don Campbell “Never reach out your hand unless you're willing to extend an arm.” Pope Paul VI “You cannot improve what you cannot measure” Lord Kelvin
  40. 40. LOVE SOCIAL MEDIA10 reasons (out of 99) why I love Social Media • @marccampman • Linkedin/in/marccampm an