Social Networking for
Promotional Professionals


Pro Towels Etc.        Pro Towels Etc.                  Dana Zezzo    Da...
Dana R. Zezzo, Vice President of Sales at Pro Towels Etc.

Dana has spent the past two years growing the company into the ...
Simple Definition

     social networking
             =
 sharing/networking online
Benefit From Social Networking
•       Stay in front of clients & prospects
•       Know your clients/prospects better
   ...
What We Want to Prove Today
The Ultimate Rolodex?
Consumer Buying & Research
   Habits Have Changed
Social Networking / Social Media
           Keywords


      Transparency

            Viral

       Conversation
85% of all business is done after the 9th touch
Touches
                   •    Focus on activities that drive sales and r...
Touches

Social Networking Usage Doubles
ASI Central (3/2/2010)
A new University of Maryland survey shows social media usa...
Daily Touches




The BIG Question … Social Media 30 – 60 minutes a day!

            NEW : SMS TEXT | HOV LANE?
www.alexa.com – Ranks the Top 500 Sites on the web




    7. Blogger    11. MySpace      13. Twitter
Credit: http://www.fastcompany.com/mic/2010
So you all have a great product and you want people
          talking about your product…Right?

                Social Me...
So what does this tell you?
      That people are using
    Social Networking Sites for
    Building Relationships and
   ...
If Nothing Else …
This will improve your Google ranking
Add Personality and
Humaness your Brand
There’s a Fine Line
Networking on Facebook –
            Personal Focus
•       Listen & observe
    –     What clients/prospects
          ar...
BALANCE
Networking on Facebook –
        Business Focus
•    Status updates at
     tradeshows
    – Upload pictures of new
      ...
Business Pages

     POST
• Events
• Videos
• Discussions
• Photos
• Blog Articles
Adds Personality and
Humanizes your Brand




 Transparency
Prime Example
Selling on Facebook
•   DO NOT SELL ON FACEBOOK
•   It’s About Networking, NOT Selling
Use in Industry:
54% of distributors
46% of suppliers
•   The professional networking site
•   3 key purposes
    –   Expose credentials to customers
    –   Expose your entire...
The Goal of LinkedIn
    To engage an audience & build a network.

•   Do this by demonstrating your
    expertise and tho...
Why Be Active on LinkedIn
•    Some people only connect with
     personal friends on Facebook
•    Gives you a profession...
Harness the Power of Video
Rules To Follow On All Sites
•   Do not sell
•   Be relevant & transparent
•   Live as if your mom is watching
•   Remembe...
Ultimate Rolodex


            Easier to keep contact
            information up to date –
            never lose touch!

...
THANK YOU!

                           Presenter:
                  Dana R. Zezzo ProTowels Etc.
                         ...
Dana Social Networking Neppa 2010
Dana Social Networking Neppa 2010
Dana Social Networking Neppa 2010
Dana Social Networking Neppa 2010
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Dana Social Networking Neppa 2010

  1. 1. Social Networking for Promotional Professionals Pro Towels Etc. Pro Towels Etc. Dana Zezzo Dana Zezzo Presenter: Dana R. Zezzo ProTowels Etc. 440-344-5933| dzezzo@protowelsetc.com www.protowelsetc.com
  2. 2. Dana R. Zezzo, Vice President of Sales at Pro Towels Etc. Dana has spent the past two years growing the company into the largest supplier of beach and golf towels. He has been in the promotional product industry for over 18 years. Dana is equally involved in both the industry and in his local community in Ashtabula, Ohio. He is a past president of TRASA - the Three Rivers Advertising Specialty Association, and currently serves on both the ASI Stitches Advisory Board and on the PPAI National Leadership Conference Advisory Committee. He also gives seminars across the country on industry related topics such as How to Market your Apparel Decorating Business, Selling Strategies and Social Networking for Promotional Professionals. Dana currently lives in Ashtabula, OH with his wife, Shelly and three daughters where he continues to update his facebook and linkedin profiles on a daily basis. Pro Towels Etc. has changed the view of our category and the perception of our company by utilizing the social media platform. DANA ZEZZO – VICE PRESIDENT of SALES 440-344-5933| dzezzo@protowelsetc.com
  3. 3. Simple Definition social networking = sharing/networking online
  4. 4. Benefit From Social Networking • Stay in front of clients & prospects • Know your clients/prospects better – Identify unknown connections • Find new prospects • Branding • Sales • Fun
  5. 5. What We Want to Prove Today The Ultimate Rolodex?
  6. 6. Consumer Buying & Research Habits Have Changed
  7. 7. Social Networking / Social Media Keywords Transparency Viral Conversation
  8. 8. 85% of all business is done after the 9th touch Touches • Focus on activities that drive sales and relationships • It takes 9 touches to get an account - most reps give up after 3 • These touches can be: – Sales Calls – Phone Calls – Emails – Presence – Branding – Persistence – Social Networking – Right Place at the Right Time – Etc. #1 Reason Salespeople Should Use Social Networking Sites WARM UP YOUR COLD CALLS
  9. 9. Touches Social Networking Usage Doubles ASI Central (3/2/2010) A new University of Maryland survey shows social media usage among small businesses increased to 24% in 2009, up from 12% in 2008. Further, three out of four respondents reported use of a company social networking Web page, tied to a site like Facebook or LinkedIn. An additional 40% of respondents say they have created a blog, where they post entries related to their areas of expertise. About 26% of those surveyed send Tweets about their business field, while 16% use Twitter as a customer service tool. “Social media levels the playing field for small businesses by helping them deliver customer service,” said Janet Wagner, director of the Center for Excellence in Service. “Time spent on Twitter, Facebook and blogs is an investment in making it easier for small businesses to compete.” Besides demonstrating usage, the survey also compared expectations to results, showing social networking wasn’t quite as effective in attracting new customers as had been hoped. Roughly 73% of respondents expected social networking to help customer acquisition, while only 61% of surveyed businesses could identify an uptick. However, 46% of respondents believe social media helped their businesses stay engaged with customers, falling in line with expectations. Maybe most notably of all, 22% of those surveyed feel social networking is already helping them turn a profit, with 46% believing the marketing tool will help them make money within the next year. This new optimism among business executives is an attitude reversal from prior studies, including one conducted by Citibank last August. In that study, 75% of respondents did not find social networking to be helpful for generating leads or expanding their businesses.
  10. 10. Daily Touches The BIG Question … Social Media 30 – 60 minutes a day! NEW : SMS TEXT | HOV LANE?
  11. 11. www.alexa.com – Ranks the Top 500 Sites on the web 7. Blogger 11. MySpace 13. Twitter
  12. 12. Credit: http://www.fastcompany.com/mic/2010
  13. 13. So you all have a great product and you want people talking about your product…Right? Social Media marketing is about CREATING CONVERSATIONS about you and your product. Social Media will drive people to your website. So you will be able to make the conversion faster. 1. Get them to visit your website 2. Turn into leads 3. Turn leads into sales Source: *Reminder: 85% of all business is done after the 9th touch.
  14. 14. So what does this tell you? That people are using Social Networking Sites for Building Relationships and Research Before Buying
  15. 15. If Nothing Else … This will improve your Google ranking
  16. 16. Add Personality and Humaness your Brand
  17. 17. There’s a Fine Line
  18. 18. Networking on Facebook – Personal Focus • Listen & observe – What clients/prospects are doing – Learn about families, interests & activities • “What’s happening” • Interesting pictures – Kids – Events
  19. 19. BALANCE
  20. 20. Networking on Facebook – Business Focus • Status updates at tradeshows – Upload pictures of new & cool products • Exciting products with broad appeal
  21. 21. Business Pages POST • Events • Videos • Discussions • Photos • Blog Articles
  22. 22. Adds Personality and Humanizes your Brand Transparency
  23. 23. Prime Example
  24. 24. Selling on Facebook • DO NOT SELL ON FACEBOOK • It’s About Networking, NOT Selling
  25. 25. Use in Industry: 54% of distributors 46% of suppliers
  26. 26. • The professional networking site • 3 key purposes – Expose credentials to customers – Expose your entire network to you – Find new customers
  27. 27. The Goal of LinkedIn To engage an audience & build a network. • Do this by demonstrating your expertise and thought-leadership. • Don't sell your services, but feel free to drive people to relevant content on your site that adds value.
  28. 28. Why Be Active on LinkedIn • Some people only connect with personal friends on Facebook • Gives you a professional profile • Referrals & introductions • Prospecting • Google • Lots of users, you never know…
  29. 29. Harness the Power of Video
  30. 30. Rules To Follow On All Sites • Do not sell • Be relevant & transparent • Live as if your mom is watching • Remember if you are mixing – Don’t play games – Don’t drink and post • Have fun! Credit to: Dale Denham www.linkedin.com/in/daledenham
  31. 31. Ultimate Rolodex Easier to keep contact information up to date – never lose touch! Facebook Use in Industry: 59% of distributors 62% of suppliers
  32. 32. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. Cell: 440-344-5933| dzezzo@protowelsetc.com www.protowelsetc.com Pro Towels Etc. Pro Towels Etc. Dana Zezzo Dana Zezzo

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