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Why Social Business

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Why Companies Need Social Business?
Presentation by Jarkko Sjöman, Dingle.
http://dingle.fi/en

Published in: Business, Social Media
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Why Social Business

  1. @j_sjoman 5 reasons 
 why your business should be social Why So Social?
  2. This is the end of 
 business as usual. Brian Solis Analyst of The Altimeter Group
  3. Selling to people who actually want to hear from you is more effective 
 than interrupting 
 strangers that don’t. Seth Godin Author & Entrepreneur
  4. why social business 
 1. Improved customer satisfaction 2. Happy customers give recommendations 3. Openness develops company culture 4. Customers sell service to each others 5. Genuinely customer-centric leadership

  5. Improved customer satisfaction Why Social Business 1.
  6. The best marketing doesn't feel like marketing. Tom Fishburne Founder of Marketoon Studios
  7. Nobody cares about your products, except you. 
 Create interesting content! David Meerman Scott Author & Marketing Speaker
  8. These days, people want to learn before they buy, be educated instead of pitched. Brian Clark CEO of Copyblogger Media
  9. Happy customers give recommendations Why Social Business 2.
  10. Work for someone who believes in you, 
 because when they believe in you, 
 they’ll invest in you. Marissa Mayer CEO of Yahoo
  11. Traditional marketing talks at people. Content marketing talks with them. Doug Kessler Co-founder of Velocity
  12. Openness develops company culture Why Social Business 3.
  13. Content marketing 
 is a commitment, 
 not a campaign. Jon Buscall Head of JontusMedia
  14. Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. Erik Qualman Author of Socialnomics
  15. This is a learning process and sometimes you have to fall 
 in order to learn things. Christine Korda Social Media Strategist
  16. Jay Baer Author & Keynote speaker Social media allows 
 big companies to act 
 small again.
  17. Customers sell service 
 to each others Why Social Business 4.
  18. Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. Amber Naslund Author & Keynote Speaker
  19. A brand is no longer what 
 we tell to consumer it is.
 - It is what consumers tell each others it is. Scott Cook Founder of Intuit
  20. “If you build a great experience, customers tell each others about that. 
 Word of mouth is very powerful.” Jeff Bezos Founder & CEO, Amazon
  21. Genuinely customer- centric leadership Why Social Business 5.
  22. Activate your fans, 
 don’t just collect them like baseball cards. Jay Baer Author & Keynote speaker
  23. This is not an information age. It’s an age of networked intelligence. Don Tapscott Author of Wikinomicks
  24. Social media is about the people! Not about your business. Provide for the people and the people will provide for you. Matt Goulart Digital Marketing Executive
  25. Steve Jobs You’ve got to start with the customer experience and work back toward the technology 
 - not the other way around. Founder & CEO, Apple Inc.
  26. Why Social Business:
 
 1. Improved customer satisfaction 2. Happy customers give recommendations 3. Openness develops company culture 4. Customers sell service to each others 5. Genuinely customer-centric leadership
 Recap
  27. For any CEO that is sceptical at all:
 You have to create a social enterprise TODAY. Angela Ahrendts Senior Vice President of 
 Retail and Online Sales, Apple Inc.
  28. Join the movement.
 Let’s be Social! Are You Ready?
  29. @j_sjoman Jarkko Sjöman
 
 
 +358 45 3545 705
 
 jarkko.sjoman@dingle.fi @dingletweet

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