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SOCIAL MEDIA And HR!           #AHRIHRP        @DamonKlotz
HR & Social MediaFriend or Foe?Damon Klotz:q Digital Strategistq Social Entrepreneurq Insert Other Gen Y Job Title
Clients & Projects
HR Opportunity or Problem?	  
Social Media Policy
THE BRIEF!120 HIRES IN 4 WEEKS JUSTUSING FACEBOOK
TARGETED FACEBOOK ADS-  LIVED WITHIN 25KMS OF FIRENZE-  LISTED AN INTEREST IN ROCK N   ROLL-  HAD BAR WORK / HOSPITALITY  ...
- Answering questions on facebookmeans you only have to answer once- Initial screening using uStream- They ran group inter...
- 4000 resumes received- 700 invited to interview- 20 slots per hour over three days-  120 hires from 600 interviews-  Sta...
INNOVATION IN THE SOCIAL   RECRUITING SPACE!
#SocialRecruiting- Twitter job streams- LinkedIn Pages   - Untapped resource   - Higher engagement, clicks & reach- Virtua...
Where is the       foe part?The risks associated with socialmedia will still be present evenif we choose not to participat...
Where is the               foe part?•     They will still talk about your organisation      online     •  Which impacts yo...
If you take awayonly one thing… 	  www.search.twitter.comwww.google.com/alertsThey are your friend.
DON’T FORGET!The impact of socialmedia use on yourpersonal brand!You are what you tweet…
Tweeting advice!	                       art Grimshaw   BoQ CEO Stu                   tha     t I have put in  “I have a fil...
Get in touch.	  damon@damonklotz.com@DamonKlotz	  
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
HR & Social Media - Friend or Foe
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HR & Social Media - Friend or Foe

The slides from my AHRI HR Practices Day 2013 Keynote.

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HR & Social Media - Friend or Foe

  1. 1. SOCIAL MEDIA And HR! #AHRIHRP @DamonKlotz
  2. 2. HR & Social MediaFriend or Foe?Damon Klotz:q Digital Strategistq Social Entrepreneurq Insert Other Gen Y Job Title
  3. 3. Clients & Projects
  4. 4. HR Opportunity or Problem?  
  5. 5. Social Media Policy
  6. 6. THE BRIEF!120 HIRES IN 4 WEEKS JUSTUSING FACEBOOK
  7. 7. TARGETED FACEBOOK ADS-  LIVED WITHIN 25KMS OF FIRENZE-  LISTED AN INTEREST IN ROCK N ROLL-  HAD BAR WORK / HOSPITALITY EXPERIENCE
  8. 8. - Answering questions on facebookmeans you only have to answer once- Initial screening using uStream- They ran group interviews as eventsusing eventbrite = onus on candidate
  9. 9. - 4000 resumes received- 700 invited to interview- 20 slots per hour over three days-  120 hires from 600 interviews-  Start to finish in 4 weeks-  TOTAL COST 10% OF USUAL OPENING-  ESTABLISHED TALENT POOL
  10. 10. INNOVATION IN THE SOCIAL RECRUITING SPACE!
  11. 11. #SocialRecruiting- Twitter job streams- LinkedIn Pages - Untapped resource - Higher engagement, clicks & reach- Virtual Onboarding - jobs with videos receive a 34% higher application rate- Pinterest Job Boards- Talent Sourcing- Job Infographics
  12. 12. Where is the foe part?The risks associated with socialmedia will still be present evenif we choose not to participate ourselves.
  13. 13. Where is the foe part?•  They will still talk about your organisation online •  Which impacts your employer brand •  So that EVP Strategy goes out the window if your perceived brand doesn’t match what people say about you onlineSo how do I know what they are saying online?
  14. 14. If you take awayonly one thing…  www.search.twitter.comwww.google.com/alertsThey are your friend.
  15. 15. DON’T FORGET!The impact of socialmedia use on yourpersonal brand!You are what you tweet…
  16. 16. Tweeting advice!   art Grimshaw BoQ CEO Stu tha t I have put in “I have a filter bite me in the this pla ce called, will fore a sk yourself be arse? You just you tweet.”   Deloitte CE OGiam Swieg ers “Any execu tive under t who is not he age of 4 confident w 5 media will n ith social ever get to because the be a leader world is goi ng to change.”  
  17. 17. Get in touch.  damon@damonklotz.com@DamonKlotz  

The slides from my AHRI HR Practices Day 2013 Keynote.

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