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THE BRIEF!120 HIRES IN 4 WEEKS JUSTUSING FACEBOOK
TARGETED FACEBOOK ADS- LIVED WITHIN 25KMS OF FIRENZE- LISTED AN INTEREST IN ROCK N ROLL- HAD BAR WORK / HOSPITALITY EXPERIENCE
- Answering questions on facebookmeans you only have to answer once- Initial screening using uStream- They ran group interviews as eventsusing eventbrite = onus on candidate
- 4000 resumes received- 700 invited to interview- 20 slots per hour over three days- 120 hires from 600 interviews- Start to finish in 4 weeks- TOTAL COST 10% OF USUAL OPENING- ESTABLISHED TALENT POOL
Where is the foe part?The risks associated with socialmedia will still be present evenif we choose not to participate ourselves.
Where is the foe part?• They will still talk about your organisation online • Which impacts your employer brand • So that EVP Strategy goes out the window if your perceived brand doesn’t match what people say about you onlineSo how do I know what they are saying online?
If you take awayonly one thing… www.search.twitter.comwww.google.com/alertsThey are your friend.
DON’T FORGET!The impact of socialmedia use on yourpersonal brand!You are what you tweet…
Tweeting advice! art Grimshaw BoQ CEO Stu tha t I have put in “I have a ﬁlter bite me in the this pla ce called, will fore a sk yourself be arse? You just you tweet.” Deloitte CE OGiam Swieg ers “Any execu tive under t who is not he age of 4 conﬁdent w 5 media will n ith social ever get to because the be a leader world is goi ng to change.”