:)

1. In what ways does your media product use,
develop or challenge forms and
conventions of real media products?
SEAN GALLAGHER

2.  The genre of my music video “riptide” by Emma Stevens is pop /
country. The fast and upbeat nature of the song makes it pop and
the use of string instruments e.g Ukuleles categorizes it as country.
There are a variety of conventions that are associated with this
genre. This genre usually features songs with the main theme being
love and relationships, and many artists associated with
pop/country use this theme.
 Clothing is another important theme, artists from this genre (mainly
female) tend to wear casual dress and it is unlikely to see these
artists dressed smartly in their videos, from the costume the
audience is usually able to infer the genre, in this case pop.

3.  Music videos tend to use a lot of long shots, close ups and mid shots
to place emphasis on artists, locations as wells as emotions. The
camera usually follows the artist/artists and will sometimes tilt and
pan etc. the main form of editing used in music videos today is jump
cuts and these cuts will always be on the beat in order for the video
to flow. Transitions may also be used for example fade of dissolve
can create effects. Props are seen throughout most music videos
whether it be an instrument or a phone or perhaps some sort of sund
system.
 My group an I tried to include as many of the main conventions
form music videos as we could so that it would feel more realistic.

4.  A main convention of pop/country music videos is that they
will usually have a narrative this can be seen in various
different music videos from this genre for example Taylor
Swift’s video for You Belong With Me. Therefore my group
an I created a narrative for our music video.
 Also in this genre the lyrics tend to match the visual as this is
a main convention, we used this and created our narrative
to match the theme of love as you can infer from the lyrics
that the song is indeed based around themes of love.
 Our video included a female (lead singer) and a male who
we assume plays a supporting role, at the end of the video
we see these two meet up and thus reinforces the theme of
love and relationships.

5.  According to Andrew Goodwin a media theorist who specializes in
music videos as well as conventions, music videos should represent
the song itself whether it be through advertisement or as a message
within the song. Our music video represents the song as the themes
of love explored in the song is a constant theme in our videos. And
so our video works as a form of advertisement as it heavily links to
the song.

6.  The editing of my music video was completed on final cut pro. Due
to the fast and upbeat nature of the song we decided to have lots
jump cuts throughout the video. So in order to keep the video
upbeat we cut every few seconds if that. Also each cut was made
sure that it was on the beat so it matches the song and flows
properly. Transitions such as fade and dissolve were not used in the
music video as we believed that it may appear to slow down the
video and so we didn’t think it would be very fitting for our song.