vianca aidan tawanda

1. E V A L U A T I O N 3
Audience Feedback: Print
Products

2. Digipak Research
 After researching into conventional features of a digipak, we found that people generally
expected the artist to be the first thing they see.
 We showed a few people rap artist digipaks, such as Drake and Eminem, and got these
quoted feedback:
“I think Drake being on the cover doesn’t false advertise the album or anything. Like some
artists don’t include themselves on the cover but I think a person and their qualities and
clothes can say a lot about the genre of their music.” – Harry Redbourne, 17
“Eminem looks really frightened in that photo, but I guess that shows that his album is
gonna maybe be something along them lines of why he’s shrugged up like that, because I
listen to him and I already know he’s a true lyricist.” – Jonathon Whatts, 18

3. Our Digipak Feedback
 So, from the digipak research, we took into account the
feedback we received and made ours. We then asked for
feedback to our digipak in our posts “Digipak Audience
Feedback”.
 Overall, people liked the black and white effect and the
faded red across. They also liked the artist being in all nets
because it confirms that he is the artist.

4. Magazine Advert Research
 We researched into conventional rap magazine and we asked a few people what they
thought of these conventional rap magazine adverts and got this feedback:
 “I like Jay-Z being in the first cover because it shows him being taller than the buildings,
conveying his “big name”. But the one on the right of 3 red lines doesn’t really show me
anything? I don’t know, I just personally wouldn’t stop turning the page to look at the
second one because it just looks irrelevant.” – Jasmine Reyla, 18
 “I definitely prefer it when the artist is the main focus because it shows a more personal
connection between the artist and the audience.” – Hannah Steele, 17
 “Hmm, I think the colours are really bright but I suppose that shows that their songs are
quite upbeat and happy – since rap artists are all about their bling and money.” – Jake
Hemisphere, 19

5. Magazine Advert Feedback
 Receiving feedback about real magazine adverts, we considered
qualities such as including the artist and not making it too bright to not
false advertise the “bling and money” side of rap.
 We asked for feedback to our initial magazine advert and received
positives and criticisms, such as: the logos looking real, enough
information and the colours being too dark.
 So, we took these into account and tweaked a few features, here was our
before and after feedback magazine advert.