2. Existing Products
• Sponsor – Each episode is sponsored
• “Theme song”- After the sponsor The theme
plays
• Talking about random things
• Sometimes talk about the weather, news or
sports.
• Relatively rude language – Jesse cox swears a
lot.
Link to the podcast/documentary; https://soundcloud.com/coxncrendor/episode-147-
crazy-eyes
3. Existing Products
• Introduction – The name of the episode
• Explaining the radio show that they are talking
about.
• Examples of Recordings heard on the radio.
• Phone calls through radio
Link to the podcast/documentary; http://www.bbc.co.uk/programmes/b09gg8tk
4. Existing Products
• Word of mouth
• How to write letters.
• Now there are emails.
• How do others sign off on a letter.
• Letters received by fans.
Link to the podcast/documentary; http://www.bbc.co.uk/programmes/b09plwxh
5. Research Analysis
• What common features do the researched
products have?
– They have some kind of an Introduction.
• What aspects of the research will you include
within your on work?
– Sound effects like a theme or sound bites
– Music in the background
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 10-20
• Super Heroes In a well known Japanese
series.
Gender Male
• Fighting,
• Heroes.
Psychographic Belonger
• Popular series in Japan.
Social Status C1,C2,B,A
• Free to listen to but requires a device to play
it.
Editor's Notes
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?