Podcasting primer presentation

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Podcasting presentation for the 2012 Clarice Smith Teacher's Institute.

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  • Podcasting primer presentation

    1. 1. Podcasting Primer WorkshopClarice Smith Teacher Institute • July 9, 2012
    2. 2. Chris Ubik
    3. 3. Pronounced: yo͞obik
    4. 4. • MA, Museum Studies, Johns Hopkins University• BA, History, University of Maryland University College
    5. 5. Laurie Stepp
    6. 6. • MA, Museum Studies, Johns Hopkins University• BFA, Maryland Institute College of Art
    7. 7. Multimedia Background What is Multimedia?
    8. 8. Podcasting Background
    9. 9. Johns Hopkins Graduate Seminar
    10. 10. Johns Hopkins Graduate Seminar• Student project, Conversations at the Textile Museum, won Gold at the 2011 MUSE Awards
    11. 11. Mmm...tasty!
    12. 12. Laurie’s team in action
    13. 13. Hillwood Estate, Museum, & Gardens
    14. 14. Hillwood Estate, Museum, & Gardens Where Fabulous Lives
    15. 15. Many parallels to this project
    16. 16. Many parallels to this project• Read an object
    17. 17. Many parallels to this project• Read an object• Write a script
    18. 18. Many parallels to this project• Read an object• Write a script• Record audio
    19. 19. Many parallels to this project• Read an object• Write a script• Record audio• Edit final project in Audacity
    20. 20. Many parallels to this project• Read an object• Write a script• Record audio• Edit final project in Audacity• All using inexpensive/free hardware and software
    21. 21. Phi AlphaTheta “Online Initiation” “AAM Goes to Cuba”
    22. 22. What you are going to learn today?
    23. 23. Digital Sound Recorder
    24. 24. Free
    25. 25. Easy to use
    26. 26. Runs on Mac or PC
    27. 27. Did I mention: Free?
    28. 28. VoiceThread“Conversations in the Cloud”
    29. 29. Web-Based Podcasting Tool
    30. 30. Subscription Part of the Institute
    31. 31. Marry Video, Stills, and Audio
    32. 32. Optionally: Prezi
    33. 33. Optionally: Prezi“Make your Presentations Zoom”
    34. 34. Online presentation tool
    35. 35. Easy to create gorgeousmultimedia presentations
    36. 36. Easy to create vertigo-inducing presentations
    37. 37. Also: Free
    38. 38. Show of Hands
    39. 39. Show of Hands• Who is familiar with podcasts?
    40. 40. Show of Hands• Who is familiar with podcasts?• Who listens to podcasts on a regular basis?
    41. 41. Show of Hands• Who is familiar with podcasts?• Who listens to podcasts on a regular basis?• Who has created podcasts before?
    42. 42. Show of Hands• Who is familiar with podcasts?• Who listens to podcasts on a regular basis?• Who has created podcasts before?• Who has used Audacity? VoiceThread? Prezi?
    43. 43. Show of Hands• Who is familiar with podcasts?• Who listens to podcasts on a regular basis?• Who has created podcasts before?• Who has used Audacity? VoiceThread? Prezi?• Who owns/uses an iPod/iPhone?
    44. 44. What is a podcast?
    45. 45. An audio file similar to a radio broadcast, which can bedownloaded and listened to ona computer, MP3 player, mobile phone, etc.
    46. 46. Etymology: iPod + broadcast
    47. 47. Published electronically in some way
    48. 48. For Example
    49. 49. Wide range of museum podcasts
    50. 50. Wide range of museum podcasts• Many podcasts produced at the Smithsonian: http://www.si.edu/podcasts/
    51. 51. Wide range of museum podcasts• Many podcasts produced at the Smithsonian: http://www.si.edu/podcasts/• Conversations with Survivors at USHMM:http:// www.ushmm.org/museum/publicprograms/ programs/firstperson/podcast/
    52. 52. Wide range of museum podcasts• Many podcasts produced at the Smithsonian: http://www.si.edu/podcasts/• Conversations with Survivors at USHMM:http:// www.ushmm.org/museum/publicprograms/ programs/firstperson/podcast/• Virtually visit overseas museums.
    53. 53. Wide range of museum podcasts• Many podcasts produced at the Smithsonian: http://www.si.edu/podcasts/• Conversations with Survivors at USHMM:http:// www.ushmm.org/museum/publicprograms/ programs/firstperson/podcast/• Virtually visit overseas museums.• iTunes U
    54. 54. Two basic types of podcasts
    55. 55. Audio
    56. 56. Audio• The original
    57. 57. Audio• The original• Surprisingly easy to create
    58. 58. Audio• The original• Surprisingly easy to create• Can blend voice, music, sound effects
    59. 59. Audio• The original• Surprisingly easy to create• Can blend voice, music, sound effects• “Theater of the mind”
    60. 60. Audio• The original• Surprisingly easy to create• Can blend voice, music, sound effects• “Theater of the mind”• Think old time radio
    61. 61. Video
    62. 62. Video• As technology has evolved, so has podcasts
    63. 63. Video• As technology has evolved, so has podcasts• Not always “video” based
    64. 64. Video• As technology has evolved, so has podcasts• Not always “video” based • Model: the “Ken Burns Effect”
    65. 65. Video• As technology has evolved, so has podcasts• Not always “video” based • Model: the “Ken Burns Effect” • No video camera needed
    66. 66. Video• As technology has evolved, so has podcasts• Not always “video” based • Model: the “Ken Burns Effect” • No video camera needed • Smaller files
    67. 67. Video• As technology has evolved, so has podcasts• Not always “video” based • Model: the “Ken Burns Effect” • No video camera needed • Smaller files • More poetic effect
    68. 68. The Good News
    69. 69. The Good News• Podcasts are easy to create
    70. 70. The Good News• Podcasts are easy to create• But first...
    71. 71. Why podcast?
    72. 72. I SeeA short film about looking at artDirected by Azazel JacobsCreative: TAXI Flash required
    73. 73. Raymond Jonson’s“Composition Four -- Melancholia” by Malcom
    74. 74. Meet Kermit
    75. 75. Ten Podcasting Ingredients
    76. 76. 1) Choose an artwork from the collection of the Smithsonian American Art Museum anddedicate time to observing and researching it
    77. 77. 2) Determine who your audience is
    78. 78. 3) Develop your personal“voice” and use it to write and edit a script before recording
    79. 79. 4) Generate an introductory“hook” to spark interest in your listeners
    80. 80. 5) Pose observations andquestions inviting listeners to look
    81. 81. 6) Provide nugget(s) ofpertinent information about the artwork
    82. 82. 7) Consider mentioning aconnection to your subject (e.g., historical or literary reference)
    83. 83. 8) End with an interestingclosing, leaving your listeners wanting more
    84. 84. 9) Speak clearly when recordingand be mindful of ambient noise
    85. 85. 10) Aim for approximately two minutes of recording (about250-300 words, depending on the inclusion of other audio)
    86. 86. Let’s get started
    87. 87. Disclaimer• While we are using specific tools and teaching a workflow using those tools, the lessons learned can be applied to any recording device and editing software.• Our use of these tools does not mean constitute an endorsement of these products. You can record audio just as easily on your cell phone or right into your computer as you can on the iPod Touch.
    88. 88. My Philosophy #1: K.I.S.S.
    89. 89. Keep it Short and Simple
    90. 90. Keep it Short and Simple• As complexity increases, so does production time
    91. 91. Keep it Short and Simple• As complexity increases, so does production time• Aim is to keep the learning curve as shallow as possible
    92. 92. Keep it Short and Simple• As complexity increases, so does production time• Aim is to keep the learning curve as shallow as possible• Add bells and whistles as time and comfort zone permits
    93. 93. Five Main Tasks
    94. 94. Five Main Tasks• Record using Voice Memos app
    95. 95. Five Main Tasks• Record using Voice Memos app• Transfer recording using iTunes
    96. 96. Five Main Tasks• Record using Voice Memos app• Transfer recording using iTunes• Import into Audacity
    97. 97. Five Main Tasks• Record using Voice Memos app• Transfer recording using iTunes• Import into Audacity• Edit in Audacity
    98. 98. Five Main Tasks• Record using Voice Memos app• Transfer recording using iTunes• Import into Audacity• Edit in Audacity • Trim
    99. 99. Five Main Tasks• Record using Voice Memos app• Transfer recording using iTunes• Import into Audacity• Edit in Audacity • Trim • Move
    100. 100. Five Main Tasks• Record using Voice Memos app• Transfer recording using iTunes• Import into Audacity• Edit in Audacity • Trim • Move• Export to MP3
    101. 101. The Object of the Exercise
    102. 102. The Object of the Exercise• You won’t leave here being the next podcasting maven.
    103. 103. The Object of the Exercise• You won’t leave here being the next podcasting maven.• But you could be!
    104. 104. The Object of the Exercise• You won’t leave here being the next podcasting maven.• But you could be! • Some of the most popular podcasts began in someone’s basement.
    105. 105. The Object of the Exercise• You won’t leave here being the next podcasting maven.• But you could be! • Some of the most popular podcasts began in someone’s basement. • e.g. The Leaky Cauldron’s “PotterCast.”
    106. 106. The Object of the Exercise• You won’t leave here being the next podcasting maven.• But you could be! • Some of the most popular podcasts began in someone’s basement. • e.g. The Leaky Cauldron’s “PotterCast.”• Remember, as the Good Book says:
    107. 107. Don’t Panic
    108. 108. My Philosophy #2: Keep it Free
    109. 109. Free is your friend
    110. 110. Free is your friend• Low budget ≠ low quality
    111. 111. Free is your friend• Low budget ≠ low quality• Many free tools available
    112. 112. Free is your friend• Low budget ≠ low quality• Many free tools available • Audacity
    113. 113. Free is your friend• Low budget ≠ low quality• Many free tools available • Audacity • Apple’s iLife suite (bundled with every Mac)
    114. 114. Free is your friend• Low budget ≠ low quality• Many free tools available • Audacity • Apple’s iLife suite (bundled with every Mac) • Voicethread
    115. 115. Free is your friend• Low budget ≠ low quality• Many free tools available • Audacity • Apple’s iLife suite (bundled with every Mac) • Voicethread • Prezi
    116. 116. My Philosophy #3: Have a Plan
    117. 117. Create a Gameplan
    118. 118. Create a Gameplan• Know what you want it to sound like
    119. 119. Create a Gameplan• Know what you want it to sound like• Script it
    120. 120. Create a Gameplan• Know what you want it to sound like• Script it• Stay flexible
    121. 121. Create a Gameplan• Know what you want it to sound like• Script it• Stay flexible • Setbacks will occur
    122. 122. Create a Gameplan• Know what you want it to sound like• Script it• Stay flexible • Setbacks will occur • Interviewee gave a fantastic quote
    123. 123. Create a Gameplan• Know what you want it to sound like• Script it• Stay flexible • Setbacks will occur • Interviewee gave a fantastic quote • Didn’t hear the A/C unit kick in until we were reviewing the material.
    124. 124. Elements of a quality podcast
    125. 125. Hook
    126. 126. Hook• Mentioned earlier, but bears repeating
    127. 127. Hook• Mentioned earlier, but bears repeating• A good hook will grab the listener’s attention
    128. 128. Hook• Mentioned earlier, but bears repeating• A good hook will grab the listener’s attention• I favor pop culture references
    129. 129. Hook• Mentioned earlier, but bears repeating• A good hook will grab the listener’s attention• I favor pop culture references • e.g. using Ocean’s 12 to introduce subject of Fabergé Eggs.
    130. 130. Hook• Mentioned earlier, but bears repeating• A good hook will grab the listener’s attention• I favor pop culture references • e.g. using Ocean’s 12 to introduce subject of Fabergé Eggs.
    131. 131. Music
    132. 132. Music• Intro, bump, outro
    133. 133. Music• Intro, bump, outro• Fade in/out
    134. 134. Music• Intro, bump, outro• Fade in/out• Watch length
    135. 135. Music• Intro, bump, outro• Fade in/out• Watch length • Too long and you’ll bore your audience
    136. 136. Music• Intro, bump, outro• Fade in/out• Watch length • Too long and you’ll bore your audience• Most importantly...
    137. 137. Keep it Royalty Free
    138. 138. Keep it Royalty Free• Fair-use is a mine-field, especially when publishing online
    139. 139. Keep it Royalty Free• Fair-use is a mine-field, especially when publishing online• Good sources (see Ning for links):
    140. 140. Keep it Royalty Free• Fair-use is a mine-field, especially when publishing online• Good sources (see Ning for links): • The Free Sound Project
    141. 141. Keep it Royalty Free• Fair-use is a mine-field, especially when publishing online• Good sources (see Ning for links): • The Free Sound Project • Absolute Sound Effects Archive
    142. 142. Keep it Royalty Free• Fair-use is a mine-field, especially when publishing online• Good sources (see Ning for links): • The Free Sound Project • Absolute Sound Effects Archive • Internet Archive
    143. 143. Interviews
    144. 144. Interviews• Both live and pre-recorded
    145. 145. Interviews• Both live and pre-recorded • Live: traditional Q&A
    146. 146. Interviews• Both live and pre-recorded • Live: traditional Q&A • Pre-recorded: sound bites
    147. 147. Interviews• Both live and pre-recorded • Live: traditional Q&A • Pre-recorded: sound bites• Additional voices enliven even a short podcast
    148. 148. Interviews• Both live and pre-recorded • Live: traditional Q&A • Pre-recorded: sound bites• Additional voices enliven even a short podcast• Make sure you introduce the speaker
    149. 149. Content
    150. 150. Content• Know your audience
    151. 151. Content• Know your audience • Ocean’s 12 for a kid-oriented podcast?
    152. 152. Content• Know your audience • Ocean’s 12 for a kid-oriented podcast?• Use humor sparingly
    153. 153. Content• Know your audience • Ocean’s 12 for a kid-oriented podcast?• Use humor sparingly • Effective tool, but runs risk of becoming too jokey
    154. 154. Content• Know your audience • Ocean’s 12 for a kid-oriented podcast?• Use humor sparingly • Effective tool, but runs risk of becoming too jokey • Avoid in-jokes, esoteric humor
    155. 155. Examples Abound!
    156. 156. Examples Abound!• Interwebs, iTunes,YouTube,Vimeo
    157. 157. Examples Abound!• Interwebs, iTunes,YouTube,Vimeo• Also:
    158. 158. Examples Abound!• Interwebs, iTunes,YouTube,Vimeo• Also: • Radio
    159. 159. Examples Abound!• Interwebs, iTunes,YouTube,Vimeo• Also: • Radio • TV
    160. 160. Examples Abound!• Interwebs, iTunes,YouTube,Vimeo• Also: • Radio • TV• Inspiration can come from unlikely sources
    161. 161. Who is comfortable with digital recording and editing tools?
    162. 162. This could be you
    163. 163. To Recap:
    164. 164. What you will learn
    165. 165. What you will learn
    166. 166. What you will learn Record Transfer Import Edit Export
    167. 167. But First: Hands-on iPod Demo• Turning the iPod on/off• Plugging in the microphone• Plugging in the headphones• Volume controls
    168. 168. Step 1: Record the Audio (hands-on)
    169. 169. Voice Memos• Blue icon on the iPod Touch•Tap and you’ll see the image on the right
    170. 170. Record Button
    171. 171. Record Button Sound Meter
    172. 172. Go to VoiceRecord Button Memos Sound Meter
    173. 173. Record Buttonbecomes a
    174. 174. Top turns red Record Buttonbecomes a
    175. 175. Top turns red Record Buttonbecomes a Stay out of the red
    176. 176. Top turns red Record Buttonbecomes a Stay out of the red Hit pause button to stop recording
    177. 177. For bestrecording
    178. 178. For best recording•Hold approx. 6” from mouth
    179. 179. For best recording•Hold approx. 6” from mouth•Speak slowly and clearly
    180. 180. For best recording•Hold approx. 6” from mouth•Speak slowly and clearly•Use an external mic
    181. 181. Go to your voice
    182. 182. Touch thistriangle for playback
    183. 183. ThisTouch this triangletriangle for leads you playback astray
    184. 184. ThisTouch this triangletriangle for leads you playback astray
    185. 185. Step 2: Transferring the recording to iTunes (hands-on)
    186. 186. Step 3: Importing into Audacity
    187. 187. Step 3: Importing into Audacity• Step 1: Sync with iTunes
    188. 188. Step 3: Importing into Audacity• Step 1: Sync with iTunes• Step2: Find recording in Voice Memos folder
    189. 189. Step 3: Importing into Audacity• Step 1: Sync with iTunes• Step2: Find recording in Voice Memos folder• Step 3: Drag and drop file from iTunes to Audacity
    190. 190. Step 3: Importing into Audacity• Step 1: Sync with iTunes• Step2: Find recording in Voice Memos folder• Step 3: Drag and drop file from iTunes to Audacity• Works with audio, sound effects, music
    191. 191. Step 4: Editing inAudacity (hands-on)
    192. 192. But first: save your project!
    193. 193. But first: save your project!• Save right to the desktop
    194. 194. But first: save your project!• Save right to the desktop• Naming convention: lastname_podcast (e.g. ubik_podcast)
    195. 195. But first: save your project!• Save right to the desktop• Naming convention: lastname_podcast (e.g. ubik_podcast) • The MP3 you export will have the same name.
    196. 196. But first: save your project!• Save right to the desktop• Naming convention: lastname_podcast (e.g. ubik_podcast) • The MP3 you export will have the same name. • The presentation you create will have a similar name (e.g. ubik_presentation.ppt)
    197. 197. Basic Editing
    198. 198. Basic Editing• Two techniques:
    199. 199. Basic Editing• Two techniques: • Trim
    200. 200. Basic Editing• Two techniques: • Trim • Move
    201. 201. Basic Editing• Two techniques: • Trim • Move• Just like a word processor!
    202. 202. Basic Editing• Two techniques: • Trim • Move• Just like a word processor!• More advanced (as comfort level permits):
    203. 203. Basic Editing• Two techniques: • Trim • Move• Just like a word processor!• More advanced (as comfort level permits): • Recording into Audacity
    204. 204. Basic Editing• Two techniques: • Trim • Move• Just like a word processor!• More advanced (as comfort level permits): • Recording into Audacity • Music
    205. 205. Basic Editing• Two techniques: • Trim • Move• Just like a word processor!• More advanced (as comfort level permits): • Recording into Audacity • Music • Multiple Tracks
    206. 206. Audacity Editing Cheatsheet is available on Ning!
    207. 207. Step 5: Exporting MP3 (hands-on)
    208. 208. Finis!
    209. 209. But wait! There’s more!
    210. 210. VoiceThread (hands-on)

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