Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Start a Podcast

52 views

Published on

Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate with your people who share the same interests when they are AWAY from their computer. Now with over 400,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!

Published in: Technology
  • Be the first to comment

Start a Podcast

  1. 1. Virginia Podcasters Association (VAPODA) Monthly Meetup Talk August 20, 2018 Start a Podcast
  2. 2. #1 – The Medium #2 – The Process #3 – Create #4 – Produce START A PODCAST #5 – Publish #6 – Grow #7 – Feedback #8 – Learn Start a Podcast Topics
  3. 3. START A PODCAST Welcome to Podcasting
  4. 4. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
  5. 5. #1 – THE MEDIUM Start
  6. 6. #1 – THE MEDIUM What is a podcast? START
  7. 7. #1 – THE MEDIUM What is a Podcast? • On-Demand Digital Media Voice Recording of Any Length • Media Format Compressed *.mp3 Audio • Format Delivery Real Simple Syndication (RSS)
  8. 8. What is a Podcast? • Collection of *.mp3 files • Single Brand • Available via Directories • Released Periodically • C2C Shared RSS Feed #1 – THE MEDIUM
  9. 9. How are Podcasts Found? Podcasting Media Directories • List your files (does not Host them) • 100’s of Lists to choose from Not all are equal • 75% Downloads from iTunes • 13% From Blogs/Social Media • 7% From Others (Devices/Apps) #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
  10. 10. How Podcasts Consumed? #1 – THE MEDIUM Media Host Smartphone/Device RSS File #1 - Request#2 – What files do you have? #4 – Download These Files Podcast Directory #3 – File Location
  11. 11. Why should you podcast? Blogger vs. Podcaster Density • # Blogs = 643,000,000 [2,000 to 1] • # Podcasts = 300,000 [2 to 1] Mobility • On-Demand Downloads • Uses your ears • Intimate Messaging #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
  12. 12. Why should you Podcast? • On-Demand Delivery • Leverage Mobile • Native Applications • Growing Interest • Talk to your Audience #1 – THE MEDIUM
  13. 13. TAKEAWAY #1 You need to understand the technology *The basics of podcasting #1 – THE MEDIUM
  14. 14. #2 – THE PROCESS How do you create one? START
  15. 15. Podcasting Maturity Model • Level.01 – Beginner • Level.02 – Student • Level.03 – Experienced • Level.04 – Professional • Level.05 – Studio #2 – THE PROCESS
  16. 16. #2 – THE PROCESS Level.01 – Beginner
  17. 17. – Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC) #2 – THE PROCESS Level.02 – Student
  18. 18. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.03 – Experience
  19. 19. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.04 – Professional
  20. 20. – NPR podcast training and production room. (Source: npr.org) #2 – THE PROCESS Level.05 – Studio
  21. 21. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART YES! THAT IS IT! Guess what process they use?
  22. 22. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART ADJUST FADE TIMELY IMPROVE CHANGE With some slight modifications…
  23. 23. TAKEAWAY #2 Simple Process with many moving parts *Skill is in the Details #2 – THE PROCESS
  24. 24. #3 – CREATE How do you create a podcast? CREATE
  25. 25. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
  26. 26. What do you know? • What are you an expert in? • What are you passionate about? • What are you good at? • What do you want to learn about? • What do you want to document? #3 – CREATE
  27. 27. What do you want to say? • What is your point of view? • What are others not saying? • What do you want your audience to know? • How will YOU say it? #3 – CREATE Authors use paper, Podcasters use audio.
  28. 28. iTunes Podcast Categories • Arts • Business • Comedy • Education • Games & Hobbies • Government & Organizations • Health • Music #3 – CREATE • News & Politics • Religion & Spirituality • Science & Medicine • Society & Culture • Sports & Recreation • Technology
  29. 29. #3 – CREATE Arts Design Fashion & Beauty Food Literature Performing Arts Visual Arts Business Business News Careers Investing Management & Marketing Shopping Comedy Education Educational Technology Higher Education K-12 Language Courses Training Games & Hobbies Automotive Aviation Hobbies Other Games Video Games Government & Organizations Local National Non-Profit Regional Health Alternative Health Fitness & Nutrition Self-Help Sexuality Kids & Family Music News & Politics Religion & Spirituality Buddhism Christianity Hinduism Islam Judaism Other Spirituality Science & Medicine Medicine Natural Sciences Social Sciences Society & Culture History Personal Journals Philosophy Places & Travel Sports & Recreation Amateur College & High School Outdoor Professional TV & Film Technology Gadgets Podcasting Software How-To Tech News
  30. 30. #3 – CREATE Top 40 Business Podcasts
  31. 31. What are your requirements? • Decide on a Direction • Choose your Talent • Choose your Format • Decide on your Duration • Decide on your Frequency #3 – CREATE
  32. 32. Work out the details • Create a show format (recipe) • Decide on hosts and/or guests • Research and Script your show • Decide on tone and music • Plan your production #3 – CREATE
  33. 33. Your Podcast Needs Form • What will you Name it? • How will you pitch it? • What will it be about? • What will it not be about? • What will keep you podcasting? #3 – CREATE
  34. 34. Design Your Podcast Branding • Podcast Name sets your brand • Name that means something Podcast Design • Podcast art/logo for your show • What can stand out • What you like #3 – CREATE
  35. 35. Secure your Podcast Identity • Website URL (Namecheap) ($) [podcastname].com • Gmail Email Account [podcastname]@gmail.com • Social Media Presence facebook.com/[podcastname] #3 – CREATE
  36. 36. TAKEAWAY #3 #3 – CREATE Make your first podcast about something you are good at AND passionate about!
  37. 37. #4 – PRODUCE How do you produce a podcast? PRODUCE
  38. 38. #4 – PRODUCE CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
  39. 39. Simple Recording Setup • Computer/Smartphone • Microphone • Headphones/Ear Buds • Recording Software/App • Place to Record #4 – PRODUCE
  40. 40. Bad Podcasting Microphones • Condenser Microphones • Great for Musicians/Singers • Take in too much sound • Difficult to edit out sounds #4 – PRODUCE – Blue Snowball – Blue Yeti
  41. 41. Good Podcasting Microphones • Dynamic/Cardioid Mics • Made for Radio/Podcasting • Audio Technica ATR2100 ($65) • Heil PR-40 ($330) #4 – PRODUCE – Audio Technica ATR2100 USB – Heil PR-40
  42. 42. Recording Software • Audacity (Free) • Apple Garage Band ($5) • Hindenburg ($95/copy) • Adobe Audition ($49/mo.) #4 – PRODUCE
  43. 43. Place to Record • Soundproofing: Block-out external noise (periodic) • Acoustic Treatment: Absorbing excessive ambiance (constant) • Alternatives Recording Areas and Acoustic Treatments ($) #4 – PRODUCE
  44. 44. Simple Recording Setups #4 – PRODUCE USB Microphone Laptop Media Host USB Microphone Smartphone Headphones Earbuds
  45. 45. Advanced Recording Setups #4 – PRODUCE USB Microphone Laptop Media Host Headphones Audio Mixer Smartphone Recorder
  46. 46. Prepare to Record • Planning your content • Preparing your space/gear • Warming up your voice • Use a script/bullets • Hit Record #4 – PRODUCE
  47. 47. Create an Episode • Focus on your main content first • Think about Intro/Outro • Music – Audiojungle.net ($20) • Export final recording to *.mp3 • Use script for Show Notes #4 – PRODUCE
  48. 48. Editing Your Audio • Review all your *.WAV files • Clean up your audio • Add your music/effects • Balance out your sounds • Export your Final *.mp3 #4 – PRODUCE
  49. 49. TAKEAWAY #4 #4 – PRODUCE The end of this process should leave you with a single audio file.
  50. 50. #5 – PUBLISH How do you publish a podcast? PUBLISH
  51. 51. #5 – PUBLISH CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
  52. 52. Where do your Podcast Files live? • Media Hosting Account ($15/mo) • Generates RSS and Stats • External to your website • Launch without a website #5 – PUBLISH
  53. 53. Uploading to your Media Host • Upload your episode file Final *.mp3 • Add episode metadata Title, Description, Art • Social Media add-ons • Publish your episode #5 – PUBLISH
  54. 54. Who do you send you RSS feed to? • Podcasting Media Platforms List your show More connections are better • iTunes is still king 75% Downloads from iTunes 13% From Blogs/Social Media 7% Other #5 – PUBLISH
  55. 55. Upload Files to Media Host #4 – PRODUCE Laptop Media Host Smartphone Earbuds RSS Feed Podcast Directory
  56. 56. Build a Website • Shared Hosting (FREE-$25/mo) • Website Hosting ($20-$50/mo) • Website ($1,000-$5,000) Podcast Amplifying Content • Host Contact Info • Archive of Episodes • Subscription Links • Searchable • Easy to Share #5 – PUBLISH – WordPress CMS
  57. 57. TAKEAWAY #5 #5 – PUBLISH Having one episode in your podcast’s RSS feed IS a podcast.
  58. 58. #6 – GROW How do you grow a podcast? GROW
  59. 59. #6 – GROW CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
  60. 60. #6 – GROW Podcasting Download Perspective • Median: 50% - 150 dpe • Top 20% - >1,200 dpe • Top 10% - >3,500 dpe • Top 7.8% - >5,000 dpe • Top 5% - >9,000 dpe • Top 2% - >21,000 dpe • Top 1% - >39,000 dpe
  61. 61. Getting Past Zero • No Podcast – No Audience • Have Something to Say • Don’t Be Boring • Slow, Measured Growth • It’s a Marathon #6 – GROW
  62. 62. Podcasting after Episode #1 • Plan another episode • Practice, Practice, Practice • Record another episode • Make Improvements • Find Your Voice #6 – GROW
  63. 63. Podcasting past Episode #13 • Review your themes and topics • Build a schedule • Plan out your year out • Have predictable releases • Review your format #6 – GROW
  64. 64. Podcasting to Episode #100 and Beyond • Marathon not a Sprint Build your audience over time Build an email list • Downloads Per Episode (DPE) Number of Listeners (?) • Discover your Best Episodes Revisit/Update Best Topics #6 – GROW
  65. 65. Audience size is relative in Podcasting “How many people are in your topic?” #6 – GROW TAKEAWAY #6
  66. 66. #7 – FEEDBACK What happens next? FEEDBACK
  67. 67. #7 – FEEDBACK CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART ADJUST FADE TIMELY IMPROVE CHANGE FEEBACK
  68. 68. Learn from other podcasters • Go to Podcasting Conferences • Listen to Podcasts about Podcasting • Learn more at Podcasting meetups • Analyze other podcasters • Experiment #7 – FEEDBACK
  69. 69. #7 – FEEDBACK Do you think having 30 people in a classroom enough to teach a class? TAKEAWAY #7
  70. 70. #7 – FEEDBACK … from the front of the room. What 30 people looks like…
  71. 71. #8 – LEARN Always be learning! LEARN
  72. 72. #8 – LEARN Dave Jackson • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com Daniel J. Lewis • Audacity to Podcast – audacitytopodcast.com Ray Ortega • Podcasters’ Roundtable – podcastersroundtable.com Carey Green • Podcast Fast Track – podcastfasttrack.com Kyle Bondo • Gagglepod – gagglepod.com • Podfader – podfader.com Podcasts about Podcasting
  73. 73. THANK YOU Kyle Bondo @Gagglepod kyle@gagglepod.com Gagglepod.com Vapoda.org

×