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The Fundamentals of  Using Social Media &  Word of Mouth to Create Brand Buzz
Here’s how the conversation usually starts: Viral? That’s good.  A lot of people could potentially see it.   No, that’s bad. It’s impossible to control. But if it’s done right, it can be unbelievably valuable. And if we screw it up, it will bite us in the a**. Then let’s do it right.  Ok, you go first. I’ll watch. Fine, start by following me on Twitter. Twitter? What’s that?
Why bother with this ‘viral’ stuff? Because media has changed.  YOU
And because the Conversation  has evolved
So, what exactly is viral marketing? Any communication that is spread socially.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral means interconnected ,[object Object],YOU
Social media has become 4D, intersecting online and offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes a campaign go viral?  Hitting the right  MOTIVATION .  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some examples
Some examples
Some examples http://mashable.com/2010/07/21/coke-happiness-machine/ Coke Machine Happiness:  1 million views in one week!
Some examples The Old Spice Man Twitter campaign pushed over 100 million views on YouTube In 30 days! http://mashable.com/2010/07/15/old-spice-stats/
Some examples Bill Gerth  – @ ComcastCares customer service rep with 45,000 followers – generating a potential  90,000,000 impressions  for every message he sends! That kind of exposure in paid media would be worth  hundreds of thousands of dollars!
What are the most effective  viral drivers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More examples The original Numa Numa guy drove over  10,000,000 views on YouTube…  But some brilliant mind at an agency inserted the Geico lizard doing a dance behind him and did it all over again…
More examples http://www.adverblog.com/archives/003367.htm
More examples
What are the most effective  viral tools? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What clicks in viral campaigns? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extenders & Enhancers for  viral campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extenders, enhancers, cont. ,[object Object],[object Object],[object Object],[object Object]
10 critical steps to a successful viral marketing action plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presented by Michael Crosson ,[object Object],[object Object],[object Object],[object Object],[object Object]

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So You Want To Go Viral?

  • 1. The Fundamentals of Using Social Media & Word of Mouth to Create Brand Buzz
  • 2. Here’s how the conversation usually starts: Viral? That’s good. A lot of people could potentially see it. No, that’s bad. It’s impossible to control. But if it’s done right, it can be unbelievably valuable. And if we screw it up, it will bite us in the a**. Then let’s do it right. Ok, you go first. I’ll watch. Fine, start by following me on Twitter. Twitter? What’s that?
  • 3. Why bother with this ‘viral’ stuff? Because media has changed. YOU
  • 4. And because the Conversation has evolved
  • 5.
  • 6.
  • 7.
  • 8.
  • 11. Some examples http://mashable.com/2010/07/21/coke-happiness-machine/ Coke Machine Happiness: 1 million views in one week!
  • 12. Some examples The Old Spice Man Twitter campaign pushed over 100 million views on YouTube In 30 days! http://mashable.com/2010/07/15/old-spice-stats/
  • 13. Some examples Bill Gerth – @ ComcastCares customer service rep with 45,000 followers – generating a potential 90,000,000 impressions for every message he sends! That kind of exposure in paid media would be worth hundreds of thousands of dollars!
  • 14.
  • 15. More examples The original Numa Numa guy drove over 10,000,000 views on YouTube… But some brilliant mind at an agency inserted the Geico lizard doing a dance behind him and did it all over again…
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.