4. faster globalised equalized personal accessible unmediated non-elitist conversational technological human connected communal anything is possible, it’s just
15. where we’re going http://www.alexa.com Google UK - google.co.uk/google.com Facebook - facebook.com Yahoo! - yahoo.com YouTube - youtube.com Windows Live - live.com BBC Newsline Ticker - bbc.co.uk eBay UK - ebay.co.uk Microsoft Network (MSN) - msn.com Wikipedia - wikipedia.org www.bebo.com - bebo.com Blogger.com - blogger.com Myspace - myspace.com Amazon.co.uk - amazon.co.uk Microsoft Corporation - microsoft.com Flickr - flickr.com The Internet Movie Database - imdb.com BSkyB Ltd - sky.com WordPress.com - wordpress.com Double Click - doubleclick.com 62.4% of online US searches = 6,113,906,000 a year
16. what are we doing http://www.alexa.com #23 = 1 st porn site #25 = Twitter #28 = HSBC #33 = Argos #37 = Autotrader #40 = Apple #49 = Rightmove #51 = Directgov #59 = Tesco #66 = LinkedIn #71 = JobCentre Plus #82 = Transport for London stuff
17. demographics 1,596,270,108 – worldwide (23.8% population) [360,985,492 at 31.12.2000] 393,373,398 – Europe (48.9% population) 43,221,464 – UK (70.9% population) http://www.internetworldstats.com/
18. have you got Facebook friends? 17 million unique UK users every month (10m in 6 months) Avg 21 mins per visit Largest segment: 18-24 year olds (53.8%) Fastest growing demographic: 35-54 year olds segment doubling every two months http://connect.icrossing.co.uk http://www.istrategylabs.com/
19. are you Tweeting? unique visitors to Twitter 1,382 percent: 475,000 – Feb 2008 7 million – Feb 2009 9.3 million visitors in March 2009 ( 131% in one month) http://blog.nielsen.com/nielsenwire/ online_mobile/ twitters-tweet-smell-of-success http://www.comscore.com/blog/
20. it ain’t just Twits… Twitter users are news junkies 62% access at work 52% aged over 35 1% of users are addicts = 35% of visits January 2009, 735,000 unique visitors accessed the Twitter via mobile phones http://blog.nielsen.com/nielsenwire/ online_mobile/ twitters-tweet-smell-of-success http://www.comscore.com/blog/ http://www.quantcast.com/ twitter.com#demographics
21. who’s got Followers CNN and Ashton Kutcher fought for 1 million Coldplay = 14 th (541,289 followers) Stephen Fry = 33 rd (417,540 followers) http://twitter.com/Brill_Mentor = 582,107th http://twitter.com/greenbanana = 151,226th http://twitterholic.com/
22. power is online and offline 10.5 million view on ITV top news story Over 100 million hits on YouTube top 5 Twitter topic
30. images Social photography sites eg Flickr or Photobucket Microsoft free images Google images – careful Release forms Children online Upload or link
31. hyperlinks credit sources build connections get deeper into sites build into emails add evidence enable easy contact verify and update
38. strategy have a clear purpose develop a plan monitor and adapt integrate with offline co-ordinate all communications anticipate issues add authentic voices
39. getting started learn the tools build a network own some space be generous and open don’t be afraid commit time monitor
40. what not to do don’t just do it because it’s there don’t cheat, lie or game don’t think you can hide problems don’t use your space just to pitch at others don’t be rude or ignorant don’t leave legacy issues