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Social Media Training Ppt


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Extension 2.0: Harnessing the Power of Blogs & Social Media to Expand Programming Potential and Impact

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Social Media Training Ppt

  1. 1. Extension 2.0: Harnessing the Power of Blogs & Social Media to Expand Programming Potential and Impact Kara Newby, Andy Kleinschmidt, Jamie Seger, Mark Light
  2. 2. “ Our job is not to defend yesterday, but to invent tomorrow” - Peter Druker, Management Guru
  3. 3. Why Extension? <ul><ul><li>Lack of knowledge about Extension among younger generation (18-35 yo) </li></ul></ul>
  4. 4. Why the Internet?
  5. 5. How does a blog benefit YOU? <ul><li>Work harder, not smarter- replace other ways of communicating </li></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Communication with Colleagues around the state or EERA </li></ul></ul>
  6. 6. How does a blog benefit YOU? <ul><li>Transitioning from print newsletter to BLOG advantages: </li></ul><ul><ul><li>Up to date </li></ul></ul><ul><ul><li>Able to add info in real time </li></ul></ul><ul><ul><li>Share info around the state/expanded audiences </li></ul></ul>
  7. 7. Possible Issues? <ul><ul><li>Difficulty? </li></ul></ul><ul><ul><li>Time/Task Management </li></ul></ul><ul><ul><li>Communicating Impact </li></ul></ul>
  8. 8. Setting up a Blog <ul><li> </li></ul><ul><li> </li></ul>
  9. 9. Online Redundancy <ul><li>One organization… </li></ul><ul><ul><li>How much info is too much info? </li></ul></ul><ul><ul><li>Goal: to be the most effective and have the most impact with our online presence. </li></ul></ul><ul><ul><li>Collaboration will be essential. </li></ul></ul>
  10. 10. Group vs. Individual Blogging <ul><ul><li>Group Blogging </li></ul></ul><ul><ul><ul><li>Blogs that have contributors of two or more people </li></ul></ul></ul><ul><ul><ul><li>OSUE FCS blog </li></ul></ul></ul><ul><ul><ul><li>Pros </li></ul></ul></ul><ul><ul><ul><li>Cons </li></ul></ul></ul><ul><ul><li>Individual Blogging </li></ul></ul><ul><ul><ul><li>Blogs that have one contributor/author </li></ul></ul></ul><ul><ul><ul><li>Van Wert County Ag blog / Parents in Action blog </li></ul></ul></ul><ul><ul><ul><li>Pros: </li></ul></ul></ul><ul><ul><ul><li>Cons </li></ul></ul></ul>
  11. 11. High Touch vs. High Tech <ul><li>Common Questions </li></ul><ul><ul><li>How does one find the balance in using technology and not create a divide in clientele? </li></ul></ul><ul><ul><li>By reaching a wider audience, can I still reach my county audience effectively? </li></ul></ul><ul><ul><li>Does using technology create more work or less work? </li></ul></ul><ul><ul><li>How does one maintain a high touch concept that Extension was founded upon while embracing new technology? </li></ul></ul>
  12. 12. Advertising <ul><ul><li>The #1 referrer to my blog…. </li></ul></ul><ul><ul><li>Optimize, evergreen </li></ul></ul><ul><ul><li>Rapid turnaround of information </li></ul></ul><ul><ul><li>Backlinking, no Virginia it’s not dead yet </li></ul></ul><ul><ul><li>Enough is never enough </li></ul></ul><ul><li>Only 3 readers on your blog? No worries, those are your best friends. Be patient and give these advertising methods time to develop your readership. </li></ul>
  13. 13. High Touch vs. High Tech <ul><li>Common questions </li></ul><ul><ul><li>What technology that you use do you find most useful? </li></ul></ul><ul><ul><li>How has the use of technology affected the amount of clientele that come into the Extension office in your programming? </li></ul></ul><ul><ul><li>What upcoming trends in technology are you using, and finding the most beneficial right now? </li></ul></ul>
  14. 14. Finding & Reporting Impact <ul><ul><li>Where do I obtain statistical data? What kind of an impact is my blog having? </li></ul></ul>
  15. 15. Finding & Reporting Impact <ul><ul><li>Options: </li></ul></ul><ul><ul><ul><li> Statistics </li></ul></ul></ul><ul><ul><ul><ul><li>For blogs hosted by (free) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Can retrieve blog hit information daily, weekly, or monthly </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Top posts & pages </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Search traffic (i.e. if someone views your blog via a search result) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Subscriber information (RSS feed, e-mail, etc) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Referring sites </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Move It Miami County dashboard </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Over 7,900 hits since the MIMC program in March. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MIMC program ended second week in May. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blog averages approx. 70 hits per day. </li></ul></ul></ul></ul></ul>
  16. 16. Finding & Reporting Impact <ul><ul><li>Options (cont..): </li></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul><ul><ul><ul><li>For use with a Blogspot blog – or – can embed into any blog (with administrative access) </li></ul></ul></ul><ul><ul><ul><li>Can retrieve daily, weekly, monthly, yearly stats </li></ul></ul></ul><ul><ul><ul><ul><li>Traffic sources (referring sites, direct, search engines, etc) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Top posts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Traffic map (see who is visiting your blog nationally & internationally!) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Export data into a PDF or similar view </li></ul></ul></ul></ul><ul><ul><ul><li>Family Blog </li></ul></ul></ul>
  17. 17. Finding & Reporting Impact <ul><ul><li>I have all of this data – now what do I do with it? </li></ul></ul><ul><ul><ul><li>URS / OSU Pro </li></ul></ul></ul><ul><ul><ul><li>Monthly Mini-Reports </li></ul></ul></ul><ul><ul><ul><ul><li>List of new and updated posts (include “active” links) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>One or two helpful comments that were posted to the blog from readers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Overall statistics for that month </li></ul></ul></ul></ul>
  18. 18. Coming Up… <ul><li>Extension 2.0: Beyond Blogging &the World of Social Media </li></ul><ul><li>Online tools do not stop with blogging. Facebook, Twitter and other social media tools have transformed how the public receives information…. In other words—it is no longer laying dormant on a web page waiting for someone to find it… it is finding them. This session will go beyond simply introducing you to the major social media tools out there, you will learn how to best utilize these tools as an Extension professional. </li></ul><ul><li>Session 2 (Social Media): April 16th, 9:30am </li></ul><ul><li>Presented by : Kara Newby, Andy Kleinschmidt, Mark Light, Jamie Seger, and Jerry Thomas via eXtension & Adobe Connect </li></ul>
  19. 19. Contact Us… <ul><li>Kara Newby </li></ul><ul><li>Email: </li></ul><ul><li>Twitter: KaraOSU </li></ul><ul><li>Blog: </li></ul><ul><li>Jamie Seger </li></ul><ul><li>E-mail: </li></ul><ul><li>Twitter: jamies4families </li></ul><ul><li>Blog: </li></ul>Andy Kleinschmidt E-mail: Twitter: akleinschmidt Blog: Mark Light E-mail: Twitter: 4hlight Web: facebook/allencountyextension