Buzz Marketing

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The document discusses the concepts of buzz marketing, word-of-mouth marketing, and viral marketing. It outlines 5 myths of buzz marketing, provides tips for word-of-mouth marketing, and identifies 3 factors that can ignite public interest. Examples are given of Gmail and Tupperware utilizing these marketing strategies effectively. The conclusion emphasizes getting customers involved to allow marketing efforts to spread organically.

Business Technology

Presented by Deanna Drugg Chris Mason Alicia Newton BUZZ MARKETING

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What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead. Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn: - The eight major obstacles facing social marketers in 2014 - Why each obstacle is really an opportunity in disguise - 47 (count ‘em – 47!) actionable steps you can take right now

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Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.

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