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Buzz Marketing: How to Start Conversations and Generate Word-of-Mouth
- 1. Buzz Marketing • What is Buzz Marketing? • Examples of Buzz Marketing? Tuesday 24 March 2009
- 2. What is Buzz Marketing? Marketing that captures the attention of consumers and the media to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy. Simply put: Buzz starts conversations. It’s a great story or big idea that others are willing to share. Tuesday 24 March 2009
- 3. What is Buzz Marketing? YOU YOU Traditional Marketing Buzz Marketing The consumer tells 2 friends, those 2 tell 2 more. Tuesday 24 March 2009
- 4. 6 Buzz Buttons 1. Taboo: Bathroom humor, sexy 2. The Unusual: Innovative 3. The Outrageous: Stunning 4. The Hilarious: Humor (hardest) 5. The Remarkable: Greatness 6. The Secrets: Information Tuesday 24 March 2009
- 5. Examples 1. Taboo: Pepto Bismol Dance Tuesday 24 March 2009
- 6. Examples 2. The Unusual: Denver Water Tuesday 24 March 2009
- 7. Examples 3. The Outrageous: Whopper Freakout Tuesday 24 March 2009
- 8. Examples 4. The Hilarious: Outhouse Springs Tuesday 24 March 2009
- 9. Examples 5. The Remarkable: iPod Tuesday 24 March 2009
- 10. Examples 6. The Secrets: The Denver Egotist Tuesday 24 March 2009
- 11. Buzz Notables Floyd’s Barbershop: Sells an experience... They also take their marketing to the street by giving cuts and massages at local events. Tuesday 24 March 2009
- 12. Buzz Notables Ben & Jerry’s: Free ice cream day. Gains word of mouth and media buzz. Involvement in passionate causes. Movie nights during the summer. Tuesday 24 March 2009
- 13. Buzz Notables American Idol: The audience is actively involved in voting. Auditions are hilarious and outrageous. Secret scandals... between judges and talent. Plus who will be the next Idol? Tuesday 24 March 2009