Media scenario15.4.14 abp news

1. Quick Snapshot
Week 7 - 14’2014
MCCS

2. ABP NEWS
Week: 7-14’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at # 4 position
Sports genre grabbed #3 position
36
12
7 6 5 4 3
1 1 1 0 0 0
0
5
10
15
20
25
30
35
40
45
GEC
HINDIMOVIES
SPORTS
HINDINEWS
KIDS
MUSIC
REG
INFO
LIFETSYLE
ENGMOV
BUSNEWS
ENGENT
ENGNEWS
% Genre Share
Source : TAM Period : Wk 14’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE
REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF CHANNELS THAT
ARE AVAILABLE.

4. VS. last year 29% increase in terms of
shares
4.7
6.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 7-14'13 Wk 7-14'14
Source : TAM Period : Wk 7-14Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

5. ABP News maintaining its position
19%
14%
12%
9%
8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak ABP News India TV Z News India News NEWS NATION
% Mkt Share
Wk7-14'14
Source : TAM Period : Wk 7-14’14

6. ABP News #2 in Reach
43
37
31 29
26 25
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 15+
Source : TAM Period : Wk 7-14 ‘14
52
44
37 35
31 30
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 7-14’14
Market Share %

8. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 14’14
Date Time from Time to Programme Genre TVT 000
30/03/2014 22:00 22:01 JEETO INDIA Cricket Match 316
04/04/2014 19:57 21:24 GHOSHNA PATRA Talk Shows/Chat Shows294
04/04/2014 21:29 21:49 ABP LIVE News Bulletin 289
05/04/2014 20:58 21:51 GHOSHNA PATRA Talk Shows/Chat Shows266
04/04/2014 14:27 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 265
01/04/2014 14:26 15:22 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 263
02/04/2014 19:28 19:46 FATAFAT 101 News Bulletin 263
05/04/2014 20:00 20:21 KAUN BANEGA PRADHANMANTRI News Bulletin 248
02/04/2014 21:59 22:24 24 GHANTE REPORTER News Bulletin 246
03/04/2014 19:57 20:56 ASAR AAMIR KE SAATH LIVE Interviews/Portraits/Discussio241

9. Network Performance

10. 25%
24%
19%
13% 12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 7-14'14
Wk 7-14'14
Source : TAM Period : Wk 7-14’14
MCCS maintaining its position
amongst top 2 players

11. Thank You