Target Audience for music video

1. MY TARGET AUDIENCE
PROFILE

2. WHO WILL I TARGET?
The age group I aim to target is 16-25 year olds, both male and female, after conducting
research via a questionnaire. My music video surrounds the issues of depression and bullying
and these are commonly experienced by people of this age, meaning my audience could then
relate to the video. A lot of people within this age bracket may also be unaware of the severity
of these issues, and my aim is for the video to raise awareness and inform people of the affects
and give them more knowledge surrounding the area. A lot of these young people also liked a
narrative within music videos which I aim to provide and also have a fondness to the genre of
music which I am using.

3. DEMOGRAPHIC AND SOCIOECONOMIC
PROFILE
Age: 19
Gender: Male
Religion: Atheist
Socioeconomic group: New affluent worker
Occupation: Student / Part time job
Social group: Townies
Marital status: Single
Income: £9,868 a year
Nationality: English

4. PSYCHOGRAPHIC PROFILE
This individual is a very quiet person who doesn’t have a great amount of confidence.
They often stay inside and participate in activities such as reading and writing, along
with watching television and gaming. Socialising is a feature which they find difficult,
with making friends and expressing themselves seemingly becoming difficult due to
their low self confidence. They associate themselves with the group of townies and
they fit within the mainstream bracket of society, but again their social life is poor. I
expect them to like slow music, possibly indie or singer/songwriter.