Audience Psychographics & Demographic profile

1. Audience profile

2. Primary and secondary audience
• My primary target audience are males and females between the ages of 13 to 30.
• The reason why I have chosen this age range is because issues such as breakups
and relationships are cumulatively represented in peoples lives between the ages
of 13 and 30. Older than this often experience divorce or cheating rather than
break-ups as it gets more serious. Younger audiences are less likely to find
themselves in these situations as they are unlikely to get into relationships and
are considered immature and less experienced.
• However, in this generation it is a norm for children younger than 13 years to find
themselves in relationship. They are usually influenced by movies and media
texts that normalize and often promote ‘young love’.
• Therefore my secondary target audience are children below the ages of 13 or
adults above 30 who are still trying to find their ‘true love’ or ‘soul mate’ and are
less likely going through the stages of a breakup.

3. Genre target audience
• The indie pop genre is generally targeted at audience members at the age
of 15-25. This is because they connect with the Indie genre due to being a
very independent age.
• It is becoming more popular due to the increased artists that are creating
more indie music. The use of social networks is increasing their popularity
and spreading the work to a wider audience. Through YouTube and
Facebook and other advertisements.
• The primary audience would be teenage females but many males
within could be interested in her music because the artist is still quite
young herself, and it's inspirational to see that this target audience
has someone like Eilish as a role model.

4. Psychographics
• Billie Eilish considers herself kind of a cool girl who is maybe too scary to
approach, but when you get to know her you’re relieved she’s equally as
chaotic, insecure, mirthful, exuberant, curious, etc. Audiences who can
personally identify themselves to Billie Eilish are highly targeted.
• Audiences who have recently or are currently going through a break-up can
be easily targeted in my music video, specifically males as I m aiming to
deviate from the stereotypical female breakup to the perspective of the
male and using handheld camerawork to create a sense of realism.
• A lot of my scenes consist of my two main characters going on dates such
as the beach, a fair, the park etc. This could intrigue audiences that often
go out on dates with their partners. It suggests what kind of person they
are such as outgoing or introverted.

5. Characteristics of my audiences:
• Likes romance
• Single
• In a complicated relationship
• Outgoing
• Working class
• Sensitive
• Emotionally expressive
• Emotionally unstable
• Depressed
• Tired

6. Theory
• According to Young and Rubicam’s theory that suggests that
consumers and audiences are targeted by their thoughts. My music
video could primarily target ‘the strugglers’ who have the ‘You Only
Live Once’ approach. They focus on the present and tend not to work
hard or have any valuable skills. They consume alcohol, junk food and
focus on brand choices. They seek escape.

7. Social class/ occupation
• In terms of the demographic table the more focused audience would
be in the letter D or E which targets semi-skilled and unskilled manual
workers or unemployed students or casual workers.
• The occupation of my target audience would be partying, hanging out
with friends, forming relationships and trying to be independent by
going through risky experiences, they may also have the side of them
that is introverted and kept to themselves, often dedicated to school
or university work and their future.

8. Theory
• My narrative help relate the audience with the protagonists due to
the emotional similarity or the emotional release available and may
help the audience self-reflect within the character linking to the uses
and gratifications theory and makes it recognizable to the audience
that the music video is based on a past romantic connection.
However, because it will be in the male perspective, it not only will
target female viewers who are often the primary audiences for
romance narratives but it also aims to target more male viewers and
allows the audience to realize that these rough situations can arise in
anybody’s lives.