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Introduction to Twitter for Academics


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Accompanies a workshop delivered at the University of York. Workshop includes a full text guide and individual guidance through a practical session.

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Introduction to Twitter for Academics

  1. 1. Matt Cornock University of York Introducing Twitter
  2. 2. What is Twitter? Website and free service Post short messages Following Form a network
  3. 3. What are Tweets? Up to 140 characters long Public (by default) Transient Current activity, questions, links, opinions
  4. 4. Task • Create your Twitter account! [Task A] – Think carefully about your username • Post your first Tweet [Task B]
  5. 5. How does Following work? Find a Twitter user you like Their Tweets appear on your Home page
  6. 6. Task [C] • Log into Twitter (if you haven’t already) • Go to: search for spsw (people search) • Follow this account.
  7. 7. How is the network created? Followers of you You People you follow
  8. 8. How is the network created? Followers of you One of your followers One of your follower’s followers You People you follow
  9. 9. #hashtags Short ‘tags’ (words, acronyms, phrases) prefixed with a hash # Creates a connection between Tweets on the same topic Not fixed – may change their meaning
  10. 10. Task [D] • Post a Tweet with the hashtag #wrsocmed at the end if you haven’t already done so • Do a Twitter search for #wrsocmed • Select the ‘All’ option at the top • Click on the user’s name • Click the ‘Follow’ button
  11. 11. Twitter for Academia News from organisations Research updates from individuals Testing opinion or finding answers Links to new publications Forming your own online identity
  12. 12. Who to Follow? @spsw @jrf_uk @wrssdtc @IPPRNorth @mattcornock @spapostgrads Find people by searching for names, organisations or topics Then click the Follow Button on their profile
  13. 13. @user A Twitter username prefixed with @ Used at the start of a Tweet indicates a reply Used elsewhere as a reference
  14. 14. ReTweets Re-posting someone else’s Tweet from your own Twitter profile Indicates appreciation of the original Tweet Shares original Tweet with new audiences Is encouraged!
  15. 15. Link sharing Use a web address shortening service More room in your Tweet for your words You view tracked clicks by appending + to the link e.g.
  16. 16. @user and link sharing Targetted tweeting = maximum impact Identify key players in your field Leads to re-tweets Increased ‘click-thru’ Make them aware of your research
  17. 17. Matt Cornock University of York Measuring impact
  18. 18. Twitter • • • • Retweets Mentions Favorites + stats
  19. 19. Blogs • Hits • Commenting • Linking • Allow time
  20. 20. Tweets and citations ‘Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles’ Eysenbach, G. (2011) ‘Can Tweets Predict Citations?’, Journal of Medical Internet Research, 13(4).
  21. 21. High impact blogs • Make authors aware of your work • Guest post
  22. 22. Tools • • • • ubmit-url?continue=/addurl •
  23. 23. General promotion • Email signatures • Department profiles • Cross-linking between services
  24. 24. References • • • • • • • • • • • • Ashton, M. (2011) The benefits of academic blogging, Dr Matthew Ashton’s Politics blog. (Accessed on 10 July 2012). Evans, J. and Day, A. (2014) Twitter for Researchers [Prezi]. (Accessed on 11 February 2014). Golash-Boza, T. (2011) So, You Want to Start an Academic Blog? Four Tips to Know Before You Start, Get A Life, PhD. (Accessed on 10 July 2012). Heathfield, S. M. (N.D.) Blogging and Social Media Policy Sample, Human Resources, (Accessed on 16 February 2012). Johnson, K. A. (2011) ‘The effect of Twitter posts on students' perceptions of instructor credibility’, Learning, Media and Technology, 36(1), 21-38. Might, M. (N.D.) 6 blog tips for busy academics. (Accessed 18 February 2014). Mollet, A., Moran, D. and Dunleavy, P. (2011) Using Twitter in university research, teaching and impact activities: a guide for academics and researchers. LSE Public Policy Group. (Accessed on 11 February 2014). Patel, N. (2011) Neil Patel’s Guide to Blogging, Quicksprout. (Accessed on 16 February 2012). Patel, S. (2011) 10 Ways Researchers Can Use Twitter. Networked Researcher. (Accessed on 11 February 2014). Potter, N. (2013) Blogging in academia [Prezi]. (accessed on 18 February 2014). Potter, N. (2013) Twitter for Researchers [SlideShare]. (Accessed on 11 February 2014). Rowse, D. (2005) Ten Tips for writing a blog post, Problogger. (Accessed on 16 February 2012).