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Social media: introduction to useful tools for academics


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Social media: introduction to useful tools for academics

  1. 1. Social media: introduction to useful tools for academics Friday 13th February 2015 Tanya Williamson, Assistant Librarian
  2. 2. Overview 1. About social media 2. Discussion: The potential benefits 3. Introduction to useful social media tools 4. Practical: Exploration of tools 5. Feedback to group 6. Discussion: The potential pitfalls 7. Engagement and impact
  3. 3. About social media Social media Digital services, websites, apps, cloud- based Sharing and creating content Create user profiles Networking and communicating Generates usage data Free or ‘freemium’
  4. 4. • Connect and share with others • Reduce isolation of solo researchers • Keep up to date • Improve traffic to your other web content • Continue to use if/when you leave this Institution • Break down hierarchies • From broadcasting to engagement What are the potential benefits?
  5. 5. Blogging: Now an established medium Communication (All social media are about communication!) • Many platforms to choose from e.g. institutional, academic, publishers, personal e.g. using Wordpress, Blogger • Record your thoughts, findings, experiences, insights • Link to full publications/reports • Hub linking to your other social media content
  6. 6. One which stands out is Twitter Communication (All social media are about communication!) • Follow interesting accounts @lancasterunilib • Keep up to date • Search tweets and save searches • Aggregate tweets or take part in ‘tweetchats’ using hashtags #acwri • Make lists of accounts • Share, converse, ask, link to other web content
  7. 7. ‘This isn’t rocket science. It isn’t even information science. If you tell people about what you’re doing, more people are going to have a look, and see it, than if you stick it in an institutional repository and leave it be.’ Melissa Terras, Digital Humanities Scholar
  8. 8. Has anyone heard of YouTube?! Video sharing • Subscribe to and create channels • Upload and share videos • Very popular information source for ANY topic • Search for and share useful videos • Share your own knowledge and comments
  9. 9. Aimed at academics and researchers: ResearchGate Piirus Profiles and networks • Find others with similar interests • Share outputs, expertise, posts, questions and answers • Build social networks based on affiliation, discipline, methodology • Increase opportunity for collaboration • Analytics
  10. 10. Aimed at all professionals: LinkedIn Profiles and networks • Make connections: university, industry, business, practitioners… • Living CV • Skills and endorsements • Beware of importing your email address book! Institutional profile Individual profile
  11. 11. SlideShare Presentation sharing • Easily upload your presentation to share with others • Search for other interesting presentations • Use alongside other social media tools Creating, storing and sharing presentations Prezi, Emaze, Haiku Deck
  12. 12. Gather, store, share and cite your reading. Both require additional download of software. Mendeley Zotero Reading and referencing
  13. 13. Figshare Data and code sharing • Easily upload your datasets, figures, images etc • Each will be assigned a DOI and will be easy to share and cite • Search for data (including negative data) and figures Github Collaborate and share code
  14. 14. Eventbrite Lanyrd Events • Find and create events in your area or on a topic • Easily manage events • Tie in with other social media tools • Lanyrd enables sharing of presentations, profiles and follow up
  15. 15. • Privacy and the blurring of boundaries between personal and professional use • The risk of jeopardising their career through injudicious use of social media • Lack of credibility • The quality of the content they posted • Time pressures • Social media use becoming an obligation • Becoming a target of attack • Too much self-promotion by others • Possible plagiarism of their ideas • Commercialisation of content and copyright issues From Lupton, 'Feeling better connected' Social media us by academics' (2014) • Be aware of University advice: What are the potential pitfalls?
  16. 16. • Altmetrics: metrics based on the social web • Track how many times a research paper (or any other digital content with a DOI) receives ‘attention’ Engagement and impact? ImpactStoryAltmetric
  17. 17. Discussion Questions, concerns, experiences
  18. 18. References References Lupton D. (2014) ‘Feeling Better Connected’: Academics’ Use of Social Media. mrc/Feeling-Better-Connected-report-final.pdf [Accessed 27th November 2014] Terras, M. (2013) Is blogging and tweeting about research papers worth it? The Verdict. Melissa Terras' Blog. tweeting-about-research.html [Accessed 12th February 2015] Terras, M. (2013) Is blogging and tweeting about research papers worth it? Engage Social Media Talks, University of Oxford. tweeting-about-research-papers-worth-it [Accessed 12th February 2015]