This presentation will take place Tuesday, October 25, 2011 at the 2011 Donald W. Reynolds Foundation Grantee meeting in St. Louis, MO.

1. Social Media in Medical
Education
Cynthia Greenan, MLS, cynthia.greenan@mssm.edu
Jonathan M Flacker MD, AGSF, jflacke@emory.edu

2. By the end of this session the learner will be able to:
• Define the concept of Social Media
• Describe 3 examples of how Social Media may be
applicable to their education program

4. • Social media are internet-based applications that
allow you to quickly and easily connect with,
communicate with and collaborate with other
people
• They usually employ functionality such as
friending/following, sharing/retweeting/posting and
liking/favoriting/+1ing
Image by Slava Baranskyi http://www.flickr.com/photos/woofer_kyyiv/3581392721/

6. • Examples: Google docs, Dropbox, Slideshare
• Share files with other people and collaborate
• Always have the latest version
• Some let you work simultaneously “in the cloud”
(on the internet), while others require you to
download to edit

7. • Examples: Wikipedia, Medpedia, POGOe wiki
• Etymology: to hurry; quick, fast
(dictionary.reference.com)
• Many people working on a large project all at
once

8. • Examples: FlickR, Youtube, iTunesU
• Easy way to share media files
• Find pictures, video, audio
• Often can be rated (like, stars, etc)
• Upload your own creations to share with
others

9. • Use blogging software: Wordpress,
Movable Type
• Write about whatever you want
• Readers can comment
• One-sided if the writer can't engage
• Can be a time sink trying to keep up.

10. • Example: Twitter
• Like a blog, but much shorter
• Twitter has a 140 character limit
• Like texting, all of your followers at once
• Use hashtags to add your tweets to a
conversation

11. • Examples: Facebook, LinkedIn
• Broadcast your thoughts or photos to
your “friends”
• Follow pages and groups
• Separate personal from professional

12. • Example: POGOe Discussion Forum
• An informal conversation over the internet
• Easily archived and searchable

14. • Make sure you know who has access to
your content.
• Be careful what you put out on the
internet: Assume the “anti-vegas” rule
• Consider whether or not to friend
patients/trainees.

15. • Find out if your institution has specific
guidelines for professional social media
use
• HIPAA rules still apply
• Consider the AMA social media
guidelines

17. • You have specific experiences and
knowledge that others can benefit from
• You can learn from or get help from
others
• Follow “thought leaders” who will
prescreen content for you
• Connect with colleagues, learn from
experts, share resources

18. • Can provide new and exciting ways to
connect with and teach your trainees
• Keep up with the increasingly tech savvy
generations of new learners

19. Play around with the different types of
social media. Learn and have fun.
And on that note, let’s try some things
out. Later, you can try some of the things
on this list: http://ow.ly/78n8x

20. • Movabletype.org
• Google docs – docs.google.com
• Dropbox.com
• Slideshare.net
• Wordpress.org
• Facebook.com
• Youtube.com
• Linkedin.com
• Wikipedia.org
• FlickR.com
• iTunesU - www.apple.com/education/itunes-u/
• dictionary.reference.com/browse/wiki
• tweetchat.com/room/dwrf11