Matt Cornock
University of York

http://www.flickr.com/photos/elston/41311696

Introducing blogs
What is a blog?

Type of website

Specific
audience

Way of
disseminating
content

Formed of
‘posts’

Clearly defined
purp...
What types of blog are there?

Personal

Local

Global

Professional

Educate

Entertain
Why blog?
•
•
•
•
•

Establishing your online presence
Discussion with niche interests
Self-promotion
Process of re-thinki...
Blog aims
•
•
•
•

Must be interesting and/or useful
Not a journal article
Must be digestible
Engage and encourage discuss...
Features of a blog
Title / logo

Navigation / pages

Post title

Previous posts
Post content

Twitter / social
media
Tags
...
Features of a blog
• Clear title / branding
• Tag line
• Posts
–
–
–
–

Title
Date
Author
Tags

• About page
• Contact / c...
Task
• Plan your blog [Task A]
• Sign up to Wordpress [Task B]
• Create your blog site [Tasks C and D]
– Think carefully a...
Writing style
Considerations
• Write for a specific
audience
• Titles are crucial
• First lines of the first
paragraph are...
Search engine friendliness
Good practice
• Precise use of keywords
• Well-structured with
headings
• Getting to the point ...
Blog post workflow

Write
Post

Preview
Draft

Publish
Tags and categories
Tags

Categories

• Search-friendly
• Collect together similar
posts
• Summarises post
content

• Sear...
Task
•
•
•
•
•

Plan your first posts [Task E]
Write your About page [Task F]
Remove the ‘Hello World’ post *Task I+
Write...
Beyond text
• Include images that represent your topic
– Creative Commons
– Public Domain
– NOT Google Images

• Infograph...
Matt Cornock
University of York

http://www.flickr.com/photos/elston/41311696

Measuring impact
Twitter
•
•
•
•

Retweets
Mentions
Favorites
Bit.ly + stats
Blogs
• Hits
• Commenting
• Linking
• Allow time
Tweets and citations
‘Highly tweeted articles were 11 times more
likely to be highly cited than less-tweeted
articles’
Eys...
High impact blogs
• Make authors aware of your work
• Guest post

http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/15...
Tools
•
•
•
•

Impactstory.org
http://technorati.com/
http://www.bing.com/toolbox/submit-site-url
https://www.google.com/w...
General promotion
• Email signatures
• Department profiles
• Cross-linking between services
References
•
•
•
•
•
•

•

•
•
•
•
•

Ashton, M. (2011) The benefits of academic blogging, Dr Matthew Ashton’s Politics bl...
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Introduction to Blogs for Academics

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Accompanies a workshop delivered at the University of York. Workshop includes a full text guide and individual guidance through a practical session.

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Introduction to Blogs for Academics

  1. 1. Matt Cornock University of York http://www.flickr.com/photos/elston/41311696 Introducing blogs
  2. 2. What is a blog? Type of website Specific audience Way of disseminating content Formed of ‘posts’ Clearly defined purpose Way of provoking discussion
  3. 3. What types of blog are there? Personal Local Global Professional Educate Entertain
  4. 4. Why blog? • • • • • Establishing your online presence Discussion with niche interests Self-promotion Process of re-thinking an issue Ownership and individual voice
  5. 5. Blog aims • • • • Must be interesting and/or useful Not a journal article Must be digestible Engage and encourage discussion
  6. 6. Features of a blog Title / logo Navigation / pages Post title Previous posts Post content Twitter / social media Tags Commenting
  7. 7. Features of a blog • Clear title / branding • Tag line • Posts – – – – Title Date Author Tags • About page • Contact / contributor details • • • • Recent posts block Twitter block Commenting Blog roll
  8. 8. Task • Plan your blog [Task A] • Sign up to Wordpress [Task B] • Create your blog site [Tasks C and D] – Think carefully about your web address (Handout provided)
  9. 9. Writing style Considerations • Write for a specific audience • Titles are crucial • First lines of the first paragraph are crucial • Structure the post with headings • Beginning, middle, end • Reflection, not description Writing for an audience Official vs unofficial capacity International vs local Prior knowledge and academic level Acronyms, abbreviations, technical terms Academic reference vs casual references/linking
  10. 10. Search engine friendliness Good practice • Precise use of keywords • Well-structured with headings • Getting to the point in the first few lines • Selected linking out Bad practice • Keyword stuffing • Headlines that are long • Sub-headlines that are abstract • Paying for links to your site
  11. 11. Blog post workflow Write Post Preview Draft Publish
  12. 12. Tags and categories Tags Categories • Search-friendly • Collect together similar posts • Summarises post content • Search-friendly • Collect together similar posts • Summarises blog content Essential for search Good for larger sites
  13. 13. Task • • • • • Plan your first posts [Task E] Write your About page [Task F] Remove the ‘Hello World’ post *Task I+ Write your first blog post(s) [Task H] Tweet about it! (Handout provided)
  14. 14. Beyond text • Include images that represent your topic – Creative Commons – Public Domain – NOT Google Images • Infographics and charts – infogr.am – visual.ly
  15. 15. Matt Cornock University of York http://www.flickr.com/photos/elston/41311696 Measuring impact
  16. 16. Twitter • • • • Retweets Mentions Favorites Bit.ly + stats
  17. 17. Blogs • Hits • Commenting • Linking • Allow time
  18. 18. Tweets and citations ‘Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles’ Eysenbach, G. (2011) ‘Can Tweets Predict Citations?’, Journal of Medical Internet Research, 13(4). http://www.jmir.org/2011/4/e123/
  19. 19. High impact blogs • Make authors aware of your work • Guest post http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/15/world-bank-dissemination/
  20. 20. Tools • • • • Impactstory.org http://technorati.com/ http://www.bing.com/toolbox/submit-site-url https://www.google.com/webmasters/tools/s ubmit-url?continue=/addurl • Academia.edu
  21. 21. General promotion • Email signatures • Department profiles • Cross-linking between services
  22. 22. References • • • • • • • • • • • • Ashton, M. (2011) The benefits of academic blogging, Dr Matthew Ashton’s Politics blog. http://drmatthewashton.com/2011/05/08/the-benefits-of-academic-blogging/ (Accessed on 10 July 2012). Evans, J. and Day, A. (2014) Twitter for Researchers [Prezi]. http://prezi.com/f9ivxz4pkloj/twitter-for-researchers/ (Accessed on 11 February 2014). Golash-Boza, T. (2011) So, You Want to Start an Academic Blog? Four Tips to Know Before You Start, Get A Life, PhD. http://getalifephd.blogspot.co.uk/2011/02/so-you-want-to-start-academic-blog-four.html (Accessed on 10 July 2012). Heathfield, S. M. (N.D.) Blogging and Social Media Policy Sample, Human Resources, About.com. http://humanresources.about.com/od/policysamplesb/a/blogging_policy.htm (Accessed on 16 February 2012). Johnson, K. A. (2011) ‘The effect of Twitter posts on students' perceptions of instructor credibility’, Learning, Media and Technology, 36(1), 21-38. Might, M. (N.D.) 6 blog tips for busy academics. http://matt.might.net/articles/how-to-blog-as-an-academic/ (Accessed 18 February 2014). Mollet, A., Moran, D. and Dunleavy, P. (2011) Using Twitter in university research, teaching and impact activities: a guide for academics and researchers. LSE Public Policy Group. http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/PublishedTwitter_Guide_Sept_2011.pdf (Accessed on 11 February 2014). Patel, N. (2011) Neil Patel’s Guide to Blogging, Quicksprout. http://www.quicksprout.com/2011/11/14/neil-patels-guide-to-blogging/ (Accessed on 16 February 2012). Patel, S. (2011) 10 Ways Researchers Can Use Twitter. Networked Researcher. http://www.networkedresearcher.co.uk/2011/08/03/10-ways-researchers-can-use-twitter/ (Accessed on 11 February 2014). Potter, N. (2013) Blogging in academia [Prezi]. http://prezi.com/56puh4lelpgw/blogging-in-academia/ (accessed on 18 February 2014). Potter, N. (2013) Twitter for Researchers [SlideShare]. http://www.slideshare.net/thewikiman/twitter-for-researchers-22968557 (Accessed on 11 February 2014). Rowse, D. (2005) Ten Tips for writing a blog post, Problogger. http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-ablog-post/ (Accessed on 16 February 2012).

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