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SOCIAL MEDIA FOR SOCIAL POLICY
Working together for
creative employability skills development
Learning and Teaching Confer...
In this session
• Case study of extra-curricular skills
development contextualised within subject
• Student experiences
• ...
About Social Media for Social Policy
• Identified a forward-looking skills gap
• Provides intensive group project experien...
About Social Media for Social Policy
• Group/project work
supported by Careers
• Technical expertise from
Elearning Develo...
Training provided
• Students evidenced
transferability of skills
• Increase in confidence
level is just as
significant
Types of projects
• Blogs exploring subject • Interviews with
academics
Types of projects
• Marketing videos • Viral campaigns
STUDENT EXPERIENCE
Lidiya Cherneva and Megan O’Kane
Participants on the 2012 run of the Social Media project
Happiness Worldwide Project
Social Media Mini Course Happiness Worldwide Project
Clear
message
Copy
right
Quality
of work
...
Skills: Strong team
• Staying calm under pressure
• Every person has specific qualities and can
contribute in a different ...
Skills: Clear message and quality of work
• Creating engaging clear message
• Recheck materials before posting online
www....
Skills: Consent and rights
• Copyright on images used in videos
• Explaining to people how their contribution
will be used
DEVELOPING EMPLOYABILITY
Heather Stout
Careers: Supporting employability
• Introduction to
– Team working
– Personal effectiveness
– Project planning
• Evaluatio...
Careers: Supporting employability
'very informative and practical;
made me think about how to present the skills I'd gaine...
DISCUSSION
What projects would work for you?
Social media development Outreach / Widening Participation
Case study development Embedd...
Discussion notes
Transition to HE
In schoolsMarketing
Sustainability of projects
Creative group work
Promo videos
Engageme...
FURTHER INFORMATION
http://bit.ly/smsp-2013
matt.cornock@york.ac.uk
@mattcornock
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Social media for social policy: working together for creative employability skills development

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Session presented at the University of York Learning and Teaching Conference, 8 May 2013. Overview of the social media project which gives students the opportunity to learn new skills within a social science subject context.

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Social media for social policy: working together for creative employability skills development

  1. 1. SOCIAL MEDIA FOR SOCIAL POLICY Working together for creative employability skills development Learning and Teaching Conference, York – 8 May 2013 Matt Cornock (SPSW), Heather Stout (Careers), Simon Davis (ELDT), Wayne Britcliffe (ELDT), Lidiya Cherneva and Megan O’Kane (SPSW Students)
  2. 2. In this session • Case study of extra-curricular skills development contextualised within subject • Student experiences • Supporting employability • Discussion
  3. 3. About Social Media for Social Policy • Identified a forward-looking skills gap • Provides intensive group project experience • Draws upon pockets of expertise
  4. 4. About Social Media for Social Policy • Group/project work supported by Careers • Technical expertise from Elearning Development Team • PGWT subject knowledge • Employability development with Careers Components of course Project contextualisation Establishing groups Workshops Unscheduled working Final presentations Review and transferability
  5. 5. Training provided • Students evidenced transferability of skills • Increase in confidence level is just as significant
  6. 6. Types of projects • Blogs exploring subject • Interviews with academics
  7. 7. Types of projects • Marketing videos • Viral campaigns
  8. 8. STUDENT EXPERIENCE Lidiya Cherneva and Megan O’Kane Participants on the 2012 run of the Social Media project
  9. 9. Happiness Worldwide Project Social Media Mini Course Happiness Worldwide Project Clear message Copy right Quality of work Strong team Clear message Copy right Quality of work Strong team
  10. 10. Skills: Strong team • Staying calm under pressure • Every person has specific qualities and can contribute in a different way
  11. 11. Skills: Clear message and quality of work • Creating engaging clear message • Recheck materials before posting online www.chwellbeing.com
  12. 12. Skills: Consent and rights • Copyright on images used in videos • Explaining to people how their contribution will be used
  13. 13. DEVELOPING EMPLOYABILITY Heather Stout
  14. 14. Careers: Supporting employability • Introduction to – Team working – Personal effectiveness – Project planning • Evaluation – Reflections on highs and lows – Learning points – Articulating experience to employers • York Award points 'I think this was a good idea because it is the sort of thing businesses make their employers do, to learn how to work as a team better.'
  15. 15. Careers: Supporting employability 'very informative and practical; made me think about how to present the skills I'd gained to employers'
  16. 16. DISCUSSION
  17. 17. What projects would work for you? Social media development Outreach / Widening Participation Case study development Embedded assessment Student-led podcasts Subject promotion @Work project Consultation / Pro Bono
  18. 18. Discussion notes Transition to HE In schoolsMarketing Sustainability of projects Creative group work Promo videos Engagement (e.g. Year 3 advising Library Skills to Year 1 students) Module choices Mini-lecture Utilising subject knowledge Skill to present to different audiences Awareness of audience Articulating through another medium Music and media Importance of subject context Maintaining enthusiasm throughout the year Constraints around embedding in curriculum Particularly when involving externals Managing expectations of externals Case study approach rather than service Enterprise/commercialisation Continuity and follow-on projects Driven by students or sustainability embedded
  19. 19. FURTHER INFORMATION http://bit.ly/smsp-2013 matt.cornock@york.ac.uk @mattcornock

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