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Social media for social policy: working together for creative employability skills development

Session presented at the University of York Learning and Teaching Conference, 8 May 2013. Overview of the social media project which gives students the opportunity to learn new skills within a social science subject context.

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SOCIAL MEDIA FOR SOCIAL POLICY
Working together for
creative employability skills development
Learning and Teaching Conference, York – 8 May 2013
Matt Cornock (SPSW), Heather Stout (Careers),
Simon Davis (ELDT), Wayne Britcliffe (ELDT),
Lidiya Cherneva and Megan O’Kane (SPSW Students)
In this session
• Case study of extra-curricular skills
development contextualised within subject
• Student experiences
• Supporting employability
• Discussion
About Social Media for Social Policy
• Identified a forward-looking skills gap
• Provides intensive group project experience
• Draws upon pockets of expertise
About Social Media for Social Policy
• Group/project work
supported by Careers
• Technical expertise from
Elearning Development
Team
• PGWT subject
knowledge
• Employability
development with
Careers
Components of course
Project contextualisation
Establishing groups
Workshops
Unscheduled working
Final presentations
Review and transferability
Training provided
• Students evidenced
transferability of skills
• Increase in confidence
level is just as
significant
Types of projects
• Blogs exploring subject • Interviews with
academics

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Social media for social policy: working together for creative employability skills development

  • 1. SOCIAL MEDIA FOR SOCIAL POLICY Working together for creative employability skills development Learning and Teaching Conference, York – 8 May 2013 Matt Cornock (SPSW), Heather Stout (Careers), Simon Davis (ELDT), Wayne Britcliffe (ELDT), Lidiya Cherneva and Megan O’Kane (SPSW Students)
  • 2. In this session • Case study of extra-curricular skills development contextualised within subject • Student experiences • Supporting employability • Discussion
  • 3. About Social Media for Social Policy • Identified a forward-looking skills gap • Provides intensive group project experience • Draws upon pockets of expertise
  • 4. About Social Media for Social Policy • Group/project work supported by Careers • Technical expertise from Elearning Development Team • PGWT subject knowledge • Employability development with Careers Components of course Project contextualisation Establishing groups Workshops Unscheduled working Final presentations Review and transferability
  • 5. Training provided • Students evidenced transferability of skills • Increase in confidence level is just as significant
  • 6. Types of projects • Blogs exploring subject • Interviews with academics
  • 7. Types of projects • Marketing videos • Viral campaigns
  • 8. STUDENT EXPERIENCE Lidiya Cherneva and Megan O’Kane Participants on the 2012 run of the Social Media project
  • 9. Happiness Worldwide Project Social Media Mini Course Happiness Worldwide Project Clear message Copy right Quality of work Strong team Clear message Copy right Quality of work Strong team
  • 10. Skills: Strong team • Staying calm under pressure • Every person has specific qualities and can contribute in a different way
  • 11. Skills: Clear message and quality of work • Creating engaging clear message • Recheck materials before posting online www.chwellbeing.com
  • 12. Skills: Consent and rights • Copyright on images used in videos • Explaining to people how their contribution will be used
  • 14. Careers: Supporting employability • Introduction to – Team working – Personal effectiveness – Project planning • Evaluation – Reflections on highs and lows – Learning points – Articulating experience to employers • York Award points 'I think this was a good idea because it is the sort of thing businesses make their employers do, to learn how to work as a team better.'
  • 15. Careers: Supporting employability 'very informative and practical; made me think about how to present the skills I'd gained to employers'
  • 17. What projects would work for you? Social media development Outreach / Widening Participation Case study development Embedded assessment Student-led podcasts Subject promotion @Work project Consultation / Pro Bono
  • 18. Discussion notes Transition to HE In schoolsMarketing Sustainability of projects Creative group work Promo videos Engagement (e.g. Year 3 advising Library Skills to Year 1 students) Module choices Mini-lecture Utilising subject knowledge Skill to present to different audiences Awareness of audience Articulating through another medium Music and media Importance of subject context Maintaining enthusiasm throughout the year Constraints around embedding in curriculum Particularly when involving externals Managing expectations of externals Case study approach rather than service Enterprise/commercialisation Continuity and follow-on projects Driven by students or sustainability embedded