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Constructing A Professional Presence - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13


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This presentation formed part of the HEA workshop on Professional Presences For Academics and looked at the different social sites on which academics should develop an online presence in order to promote themselves, engage students and employers and publicise their research.

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Constructing A Professional Presence - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13

  1. 1. Constructing A Professional PresenceFor AcademicsThomas Lancaster
  2. 2. Overview
  3. 3. Twitter Hash Tag#heaprofpres3We Encourage Discussion!
  4. 4. 4Plan For The Day10:00am Welcome and HousekeepingThomas Lancaster – Birmingham City University10:05am Professional Development At Birmingham City UniversityDavid While – Birmingham City University10:15am Constructing A Professional Presence For AcademicsThomas Lancaster – Birmingham City University11:00am Leveraging Your Online Presence To Develop AProfessional Learning NetworkSue Beckingham – Sheffield Hallam University11:30am Coffee12:00pm Practical Computer Session On Constructing ProfessionalPresencesThomas Lancaster – Birmingham City University1:00pm Lunch2:00pm Employability From The Higher Education AcademyMark Ratcliffe – Higher Education Academy2:15pm Examples Of Online Promotion For AcademicsThomas Lancaster – Birmingham City University2:35pm Questions and Discussion3:00pm Finish
  5. 5. HEA Computing 2012 Workshop“Enhancing The Employability Of ComputingStudents Through An Online ProfessionalPresence” copies of talks and set of teachingmaterials (the “step by step” what to do)5We Are Following On From…
  6. 6. 6Resources
  7. 7. Why Do Academics Care?
  8. 8. “Savvy scientists must increasingly engagewith blogs and social media. A newgeneration of young researchers has grownup with an ever-present Internet. Publishershave been quicker than academics to react tothis new world, but scientists must catch up.Even if you choose not to blog, you cancertainly expect that your papers and ideaswill increasingly be blogged about. So there itis — blog or be blogged.”8Paul Knoepfler (In nature)
  9. 9. Personal marketingPersonal brand buildingMedia, research and speaking opportunities(contacts)Career prospectsPromotion of university and coursePromotion of wider research area“Humanisation” of researchDemonstrate social media and employabilityinterests to students9Why A ProfessionalPresence?
  10. 10. Your Professional Presence is the cumulative setof web sites, online contributions and social mediaprofiles which define who you are to someonelooking at you onlineOften, this is in addition to any information supplied about you toyour universityCan direct people to a preferred view of yourselfCan rely on people directly finding out about youusing search engines/links/recommendations10What Do We Mean?(Informal)
  11. 11. Selectiveness!It is impossible to be active with every singlesocial media website and opportunity out thereThis workshop will take a balanced view lookingat some of the services (both general andacademically aimed) which it is worth consideringjoiningHowever, you should pick and choose which of these opportunitiesare most suitable for you to engage further with…Most of this workshop relates to “what I do…”11Immediate Principle
  12. 12. Examples Of ProfessionalPresences
  13. 13. 13Students…
  14. 14. 14And Also…
  15. 15. 15Academics…
  16. 16. 16And Also…
  17. 17. 17Wider Computing Community
  18. 18. Components
  19. 19. Professional WebsiteContribution to Institutional Web SitesSocial Media PresenceAcademic Research ProfilesExternal contributions to increase overall visibilityWhat Makes A GoodProfessional Presence
  20. 20. 20Choose An Available Name
  21. 21. Important to make yourself “findable” in GoogleWant to receive invitations to progress yourselfIndustrial engagementContacts to work with studentsSpeaking engagements21Ranking
  22. 22. 22
  23. 23. 23
  24. 24. Work out what “moniker” you will use to representyourself onlineDecide on the main marketing text and imagesthat you can use to represent yourselfSet up your Facebook account and Googleaccount (as so many other services requirethese/integrate with these)Work out when/how you will keep your sites andprofiles current and accurate24Pre-Planning
  25. 25. 25
  26. 26. General Professional Resources
  27. 27. Very important – the web site is owned by youand transferrableShould relate “your name” in some formatShould be a .com or, ideally withouthyphense.g. yourname.comWebsite contains general background andinformation about you relative to your career (e.g.expertise, teaching and research)27Professional Website
  28. 28. 28
  29. 29. Ideally part of your main websitee.g. also be hosted by a third party servicee.g. hosted WordPress, hosted BloggerBut, you lose some controlCreate posts relating to the wider interests withinyour subjects (the news, your teaching, yourresearch)29Your Blog
  30. 30. 30
  31. 31. Important to own your Facebook identityRegister a “vanity url”Use the privacy settings to control who can seewhat parts of your profileThere are many differing views about how to useFacebook within educationUse apps like BranchOut to monitor professionalcontacts31Facebook
  32. 32. 32
  33. 33. 33
  34. 34. A Google account is necessary to access manywidely used servicesTry and establish a recognisable name that canbe used on many social sites34Google Account
  35. 35. Google+ is Google’s social network and theresults can feature in Google search engineresultsGoogle Authorship of blog posts currently apowerful way to get search engine traffic35Google+
  36. 36. 36
  37. 37. 2nd biggest search engine in the worldMany people are visual learners and head directlyto YouTubeShort videos can relate to teaching, research37YouTube
  38. 38. 38
  39. 39. Main professional social networkUsed to keep a record of work and experienceand to develop professional Connections39LinkedIn
  40. 40. 40
  41. 41. Popular site used to collect and share imagesReplicates “pinning” images to a noticeboardCan pin your own images or curate them fromother sourcesInfographics popular for sharing41Pinterest
  42. 42. 42
  43. 43. Provides short updates about areas of interestPromote events and activitiesOften used to produce a “second level ofnetworking” within academia43Twitter
  44. 44. 44
  45. 45. Institutional Websites
  46. 46. Profiles on institutional web sites are valuedBut they can sometimes be difficult to take control ofThey rank well in the search engines46Institutional Web Sites
  47. 47. 47
  48. 48. Specific Academic Resources
  49. 49. The LinkedIn Publications view can be used to listall of your academic publicationsUse the Abstract to provide the content to matchwith the publicationThe suggestion is to link these directly to theofficial source for the publication (such as theDigital Object Identifier page)LinkedIn
  50. 50. 50
  51. 51. Social network aimed specifically at the academiccommunityCan follow other academics based on theirresearch
  52. 52. 52
  53. 53. Alternative social network for academicsCan be used to ask questions, gain answers andfind people to work
  54. 54. 54
  55. 55. 55
  56. 56. Primarily a reference manager, but also a furthersocial networkCan be used to create an online archive of
  57. 57. 57
  58. 58. Provides a search engine for academic literatureUsed widely in the industry due to its convenienceMakes available a Profile Page showing citationsand reach of the researchMonitor who has cited your workCan manually add missing publications58Google Scholar
  59. 59. 59
  60. 60. 60
  61. 61. Alternative academic search, but with fewer directoptions for academicsCan edit publication details, but needs manualverification by Microsoft61Microsoft Academic Search
  62. 62. 62
  63. 63. Unique identifier given to each researcher tomanage their publication listsSolves the problem where multiple researchers share similar namesGenerate citation metricsIntegrates with ORCID63ResearcherID
  64. 64. 64
  65. 65. Third Party Sites
  66. 66. Providing content for other sites is an excellentway to grow your social reachInvited Blog Posts
  67. 67. 67
  68. 68. 68
  69. 69. Use relevant forums and question sites todemonstrate your wider interest and expertise69Engage On Other Sites
  70. 70. 70
  71. 71. Document Sharing Sites
  72. 72. Used mainly to share copies of slidesCan also be used to share other types of documentsUseful for widely circulating copies ofpresentationsCan be provide presentations in a format wherebythey can be embedded within other pages (similarto YouTube videos)SlideShare
  73. 73. 73
  74. 74. The Challenge!
  75. 75. Keeping everything up to date!Work out processes for:Adding a new teaching areaPublishing a new academic paperThe Biggest Challenge
  76. 76. What does your profile on each site look to:A standard person who finds the site through a search engine?A non-logged in user who follows the link to your profile?A logged in user on the site?What other information is being posted on theInternet about you?76The Checks
  77. 77. Use sites like Klout.comMeasures your engagement with others on siteslike Twitter and Facebook77Finding Out Your Influence
  78. 78. 78
  79. 79. Any Questions?