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Constructing A Professional Presence - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13

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Constructing A Professional Presence - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13

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This presentation formed part of the HEA workshop on Professional Presences For Academics and looked at the different social sites on which academics should develop an online presence in order to promote themselves, engage students and employers and publicise their research.

Transcript

  1. 1. Constructing A Professional Presence For Academics Thomas Lancaster
  2. 2. Overview
  3. 3. Twitter Hash Tag #heaprofpres 3 We Encourage Discussion!
  4. 4. 4 Plan For The Day 10:00am Welcome and Housekeeping Thomas Lancaster – Birmingham City University 10:05am Professional Development At Birmingham City University David While – Birmingham City University 10:15am Constructing A Professional Presence For Academics Thomas Lancaster – Birmingham City University 11:00am Leveraging Your Online Presence To Develop A Professional Learning Network Sue Beckingham – Sheffield Hallam University 11:30am Coffee 12:00pm Practical Computer Session On Constructing Professional Presences Thomas Lancaster – Birmingham City University 1:00pm Lunch 2:00pm Employability From The Higher Education Academy Mark Ratcliffe – Higher Education Academy 2:15pm Examples Of Online Promotion For Academics Thomas Lancaster – Birmingham City University 2:35pm Questions and Discussion 3:00pm Finish
  5. 5. HEA Computing 2012 Workshop “Enhancing The Employability Of Computing Students Through An Online Professional Presence” http://www.bcu.ac.uk/tee/events/previous- events/employability-workshop Contains copies of talks and set of teaching materials (the “step by step” what to do) 5 We Are Following On From…
  6. 6. 6 Resources
  7. 7. Why Do Academics Care?
  8. 8. “Savvy scientists must increasingly engage with blogs and social media. A new generation of young researchers has grown up with an ever-present Internet. Publishers have been quicker than academics to react to this new world, but scientists must catch up. Even if you choose not to blog, you can certainly expect that your papers and ideas will increasingly be blogged about. So there it is — blog or be blogged.” 8 Paul Knoepfler (In nature) http://www.nature.com/news/2011/110727/full/475425a.htm l
  9. 9. Personal marketing Personal brand building Media, research and speaking opportunities (contacts) Career prospects Promotion of university and course Promotion of wider research area “Humanisation” of research Demonstrate social media and employability interests to students 9 Why A Professional Presence?
  10. 10. Your Professional Presence is the cumulative set of web sites, online contributions and social media profiles which define who you are to someone looking at you online Often, this is in addition to any information supplied about you to your university Can direct people to a preferred view of yourself Can rely on people directly finding out about you using search engines/links/recommendations 10 What Do We Mean? (Informal)
  11. 11. Selectiveness! It is impossible to be active with every single social media website and opportunity out there This workshop will take a balanced view looking at some of the services (both general and academically aimed) which it is worth considering joining However, you should pick and choose which of these opportunities are most suitable for you to engage further with… Most of this workshop relates to “what I do…” 11 Immediate Principle
  12. 12. Examples Of Professional Presences
  13. 13. 13 Students… http://www.ashleyksmith.com
  14. 14. 14 And Also… http://www.adamtsmith.co.uk http://www.alaurentiu.com http://ayeshaprofessionalpresence.webnode.co m
  15. 15. 15 Academics… http://thomaslancaster.co.uk http://thomaslancaster.co.uk/blo g
  16. 16. 16 And Also… http://jagdevbhogal.wix.com/jbwebsite http://jagdevbhogal.wordpress.com
  17. 17. 17 Wider Computing Community http://www.tubblog.co.uk/
  18. 18. Components
  19. 19. Professional Website Contribution to Institutional Web Sites Social Media Presence Academic Research Profiles External contributions to increase overall visibility What Makes A Good Professional Presence
  20. 20. 20 Choose An Available Name http://namechk.com
  21. 21. Important to make yourself “findable” in Google Want to receive invitations to progress yourself Industrial engagement Contacts to work with students Speaking engagements 21 Ranking
  22. 22. 22
  23. 23. 23
  24. 24. Work out what “moniker” you will use to represent yourself online Decide on the main marketing text and images that you can use to represent yourself Set up your Facebook account and Google account (as so many other services require these/integrate with these) Work out when/how you will keep your sites and profiles current and accurate 24 Pre-Planning
  25. 25. 25
  26. 26. General Professional Resources
  27. 27. Very important – the web site is owned by you and transferrable Should relate “your name” in some format Should be a .com or .co.uk, ideally without hyphens e.g. yourname.com Website contains general background and information about you relative to your career (e.g. expertise, teaching and research) 27 Professional Website
  28. 28. 28 http://thomaslancaster.co.uk/
  29. 29. Ideally part of your main website e.g. yourname.com/blog Can also be hosted by a third party service e.g. hosted WordPress, hosted Blogger But, you lose some control Create posts relating to the wider interests within your subjects (the news, your teaching, your research) 29 Your Blog
  30. 30. 30 http://thomaslancaster.co.uk/blog/
  31. 31. Important to own your Facebook identity Register a “vanity url” Use the privacy settings to control who can see what parts of your profile There are many differing views about how to use Facebook within education Use apps like BranchOut to monitor professional contacts 31 Facebook
  32. 32. 32 https://www.facebook.com/ThomasLancaster
  33. 33. 33 http://branchout.com/ThomasLancaster
  34. 34. A Google account is necessary to access many widely used services Try and establish a recognisable name that can be used on many social sites 34 Google Account
  35. 35. Google+ is Google’s social network and the results can feature in Google search engine results Google Authorship of blog posts currently a powerful way to get search engine traffic 35 Google+
  36. 36. 36 https://plus.google.com/116238595431272315085 gplus.to/thomaslancaster
  37. 37. 2nd biggest search engine in the world Many people are visual learners and head directly to YouTube Short videos can relate to teaching, research 37 YouTube
  38. 38. 38 http://www.youtube.com/user/DrThomasLancaster
  39. 39. Main professional social network Used to keep a record of work and experience and to develop professional Connections 39 LinkedIn
  40. 40. 40 http://uk.linkedin.com/in/thomaslancaster
  41. 41. Popular site used to collect and share images Replicates “pinning” images to a noticeboard Can pin your own images or curate them from other sources Infographics popular for sharing 41 Pinterest
  42. 42. 42 http://pinterest.com/thomaslancaster
  43. 43. Provides short updates about areas of interest Promote events and activities Often used to produce a “second level of networking” within academia 43 Twitter
  44. 44. 44 https://twitter.com/drlancaster
  45. 45. Institutional Websites
  46. 46. Profiles on institutional web sites are valued But they can sometimes be difficult to take control of They rank well in the search engines 46 Institutional Web Sites
  47. 47. 47 http://www.bcu.ac.uk/tee/ctn/our-staff/thomas-lancaster
  48. 48. Specific Academic Resources
  49. 49. The LinkedIn Publications view can be used to list all of your academic publications Use the Abstract to provide the content to match with the publication The suggestion is to link these directly to the official source for the publication (such as the Digital Object Identifier page) LinkedIn
  50. 50. 50 http://uk.linkedin.com/in/thomaslancaster
  51. 51. Social network aimed specifically at the academic community Can follow other academics based on their research interests 51 Academia.edu
  52. 52. 52 http://bcu.academia.edu/ThomasLancaster
  53. 53. Alternative social network for academics Can be used to ask questions, gain answers and find people to work with 53 ResearchGate.net
  54. 54. 54http://gigaom.com/2013/05/06/academic-social-network-researchgate-raises-20m-filing- shows/
  55. 55. 55 https://www.researchgate.net/profile/Thomas_Lancas ter/
  56. 56. Primarily a reference manager, but also a further social network Can be used to create an online archive of papers 56 Mendeley.com
  57. 57. 57 http://www.mendeley.com/profiles/thomas-lancaster
  58. 58. Provides a search engine for academic literature Used widely in the industry due to its convenience Makes available a Profile Page showing citations and reach of the research Monitor who has cited your work Can manually add missing publications 58 Google Scholar
  59. 59. 59 http://scholar.google.com/citations?user=lViA0GAAAAAJ& hl=en
  60. 60. 60 http://scholar.google.com/citations?view_op=view_citation&hl=en&u ser=lViA0GAAAAAJ&citation_for_view=lViA0GAAAAAJ:d1gkVwhD pl0C
  61. 61. Alternative academic search, but with fewer direct options for academics Can edit publication details, but needs manual verification by Microsoft 61 Microsoft Academic Search
  62. 62. 62 http://academic.research.microsoft.com/Author/456808/thomas-lancaster
  63. 63. Unique identifier given to each researcher to manage their publication lists Solves the problem where multiple researchers share similar names Generate citation metrics Integrates with ORCID 63 ResearcherID
  64. 64. 64 http://orcid.org/0000-0002-1534-7547
  65. 65. Third Party Sites
  66. 66. Providing content for other sites is an excellent way to grow your social reach Invited Blog Posts
  67. 67. 67 http://blogs.heacademy.ac.uk/stem/author/thomaslancas ter/
  68. 68. 68 http://blogs.bcu.ac.uk/ctn/author/id103781
  69. 69. Use relevant forums and question sites to demonstrate your wider interest and expertise 69 Engage On Other Sites
  70. 70. 70 http://www.quora.com/Thomas-Lancaster
  71. 71. Document Sharing Sites
  72. 72. Used mainly to share copies of slides Can also be used to share other types of documents Useful for widely circulating copies of presentations Can be provide presentations in a format whereby they can be embedded within other pages (similar to YouTube videos) SlideShare
  73. 73. 73 http://www.slideshare.net/ThomasLancaster
  74. 74. The Challenge!
  75. 75. Keeping everything up to date! Work out processes for: Adding a new teaching area Publishing a new academic paper The Biggest Challenge
  76. 76. What does your profile on each site look to: A standard person who finds the site through a search engine? A non-logged in user who follows the link to your profile? A logged in user on the site? What other information is being posted on the Internet about you? 76 The Checks
  77. 77. Use sites like Klout.com Measures your engagement with others on sites like Twitter and Facebook 77 Finding Out Your Influence
  78. 78. 78 http://klout.com/#/DrLancaster
  79. 79. Any Questions?

Description

This presentation formed part of the HEA workshop on Professional Presences For Academics and looked at the different social sites on which academics should develop an online presence in order to promote themselves, engage students and employers and publicise their research.

Transcript

  1. 1. Constructing A Professional Presence For Academics Thomas Lancaster
  2. 2. Overview
  3. 3. Twitter Hash Tag #heaprofpres 3 We Encourage Discussion!
  4. 4. 4 Plan For The Day 10:00am Welcome and Housekeeping Thomas Lancaster – Birmingham City University 10:05am Professional Development At Birmingham City University David While – Birmingham City University 10:15am Constructing A Professional Presence For Academics Thomas Lancaster – Birmingham City University 11:00am Leveraging Your Online Presence To Develop A Professional Learning Network Sue Beckingham – Sheffield Hallam University 11:30am Coffee 12:00pm Practical Computer Session On Constructing Professional Presences Thomas Lancaster – Birmingham City University 1:00pm Lunch 2:00pm Employability From The Higher Education Academy Mark Ratcliffe – Higher Education Academy 2:15pm Examples Of Online Promotion For Academics Thomas Lancaster – Birmingham City University 2:35pm Questions and Discussion 3:00pm Finish
  5. 5. HEA Computing 2012 Workshop “Enhancing The Employability Of Computing Students Through An Online Professional Presence” http://www.bcu.ac.uk/tee/events/previous- events/employability-workshop Contains copies of talks and set of teaching materials (the “step by step” what to do) 5 We Are Following On From…
  6. 6. 6 Resources
  7. 7. Why Do Academics Care?
  8. 8. “Savvy scientists must increasingly engage with blogs and social media. A new generation of young researchers has grown up with an ever-present Internet. Publishers have been quicker than academics to react to this new world, but scientists must catch up. Even if you choose not to blog, you can certainly expect that your papers and ideas will increasingly be blogged about. So there it is — blog or be blogged.” 8 Paul Knoepfler (In nature) http://www.nature.com/news/2011/110727/full/475425a.htm l
  9. 9. Personal marketing Personal brand building Media, research and speaking opportunities (contacts) Career prospects Promotion of university and course Promotion of wider research area “Humanisation” of research Demonstrate social media and employability interests to students 9 Why A Professional Presence?
  10. 10. Your Professional Presence is the cumulative set of web sites, online contributions and social media profiles which define who you are to someone looking at you online Often, this is in addition to any information supplied about you to your university Can direct people to a preferred view of yourself Can rely on people directly finding out about you using search engines/links/recommendations 10 What Do We Mean? (Informal)
  11. 11. Selectiveness! It is impossible to be active with every single social media website and opportunity out there This workshop will take a balanced view looking at some of the services (both general and academically aimed) which it is worth considering joining However, you should pick and choose which of these opportunities are most suitable for you to engage further with… Most of this workshop relates to “what I do…” 11 Immediate Principle
  12. 12. Examples Of Professional Presences
  13. 13. 13 Students… http://www.ashleyksmith.com
  14. 14. 14 And Also… http://www.adamtsmith.co.uk http://www.alaurentiu.com http://ayeshaprofessionalpresence.webnode.co m
  15. 15. 15 Academics… http://thomaslancaster.co.uk http://thomaslancaster.co.uk/blo g
  16. 16. 16 And Also… http://jagdevbhogal.wix.com/jbwebsite http://jagdevbhogal.wordpress.com
  17. 17. 17 Wider Computing Community http://www.tubblog.co.uk/
  18. 18. Components
  19. 19. Professional Website Contribution to Institutional Web Sites Social Media Presence Academic Research Profiles External contributions to increase overall visibility What Makes A Good Professional Presence
  20. 20. 20 Choose An Available Name http://namechk.com
  21. 21. Important to make yourself “findable” in Google Want to receive invitations to progress yourself Industrial engagement Contacts to work with students Speaking engagements 21 Ranking
  22. 22. 22
  23. 23. 23
  24. 24. Work out what “moniker” you will use to represent yourself online Decide on the main marketing text and images that you can use to represent yourself Set up your Facebook account and Google account (as so many other services require these/integrate with these) Work out when/how you will keep your sites and profiles current and accurate 24 Pre-Planning
  25. 25. 25
  26. 26. General Professional Resources
  27. 27. Very important – the web site is owned by you and transferrable Should relate “your name” in some format Should be a .com or .co.uk, ideally without hyphens e.g. yourname.com Website contains general background and information about you relative to your career (e.g. expertise, teaching and research) 27 Professional Website
  28. 28. 28 http://thomaslancaster.co.uk/
  29. 29. Ideally part of your main website e.g. yourname.com/blog Can also be hosted by a third party service e.g. hosted WordPress, hosted Blogger But, you lose some control Create posts relating to the wider interests within your subjects (the news, your teaching, your research) 29 Your Blog
  30. 30. 30 http://thomaslancaster.co.uk/blog/
  31. 31. Important to own your Facebook identity Register a “vanity url” Use the privacy settings to control who can see what parts of your profile There are many differing views about how to use Facebook within education Use apps like BranchOut to monitor professional contacts 31 Facebook
  32. 32. 32 https://www.facebook.com/ThomasLancaster
  33. 33. 33 http://branchout.com/ThomasLancaster
  34. 34. A Google account is necessary to access many widely used services Try and establish a recognisable name that can be used on many social sites 34 Google Account
  35. 35. Google+ is Google’s social network and the results can feature in Google search engine results Google Authorship of blog posts currently a powerful way to get search engine traffic 35 Google+
  36. 36. 36 https://plus.google.com/116238595431272315085 gplus.to/thomaslancaster
  37. 37. 2nd biggest search engine in the world Many people are visual learners and head directly to YouTube Short videos can relate to teaching, research 37 YouTube
  38. 38. 38 http://www.youtube.com/user/DrThomasLancaster
  39. 39. Main professional social network Used to keep a record of work and experience and to develop professional Connections 39 LinkedIn
  40. 40. 40 http://uk.linkedin.com/in/thomaslancaster
  41. 41. Popular site used to collect and share images Replicates “pinning” images to a noticeboard Can pin your own images or curate them from other sources Infographics popular for sharing 41 Pinterest
  42. 42. 42 http://pinterest.com/thomaslancaster
  43. 43. Provides short updates about areas of interest Promote events and activities Often used to produce a “second level of networking” within academia 43 Twitter
  44. 44. 44 https://twitter.com/drlancaster
  45. 45. Institutional Websites
  46. 46. Profiles on institutional web sites are valued But they can sometimes be difficult to take control of They rank well in the search engines 46 Institutional Web Sites
  47. 47. 47 http://www.bcu.ac.uk/tee/ctn/our-staff/thomas-lancaster
  48. 48. Specific Academic Resources
  49. 49. The LinkedIn Publications view can be used to list all of your academic publications Use the Abstract to provide the content to match with the publication The suggestion is to link these directly to the official source for the publication (such as the Digital Object Identifier page) LinkedIn
  50. 50. 50 http://uk.linkedin.com/in/thomaslancaster
  51. 51. Social network aimed specifically at the academic community Can follow other academics based on their research interests 51 Academia.edu
  52. 52. 52 http://bcu.academia.edu/ThomasLancaster
  53. 53. Alternative social network for academics Can be used to ask questions, gain answers and find people to work with 53 ResearchGate.net
  54. 54. 54http://gigaom.com/2013/05/06/academic-social-network-researchgate-raises-20m-filing- shows/
  55. 55. 55 https://www.researchgate.net/profile/Thomas_Lancas ter/
  56. 56. Primarily a reference manager, but also a further social network Can be used to create an online archive of papers 56 Mendeley.com
  57. 57. 57 http://www.mendeley.com/profiles/thomas-lancaster
  58. 58. Provides a search engine for academic literature Used widely in the industry due to its convenience Makes available a Profile Page showing citations and reach of the research Monitor who has cited your work Can manually add missing publications 58 Google Scholar
  59. 59. 59 http://scholar.google.com/citations?user=lViA0GAAAAAJ& hl=en
  60. 60. 60 http://scholar.google.com/citations?view_op=view_citation&hl=en&u ser=lViA0GAAAAAJ&citation_for_view=lViA0GAAAAAJ:d1gkVwhD pl0C
  61. 61. Alternative academic search, but with fewer direct options for academics Can edit publication details, but needs manual verification by Microsoft 61 Microsoft Academic Search
  62. 62. 62 http://academic.research.microsoft.com/Author/456808/thomas-lancaster
  63. 63. Unique identifier given to each researcher to manage their publication lists Solves the problem where multiple researchers share similar names Generate citation metrics Integrates with ORCID 63 ResearcherID
  64. 64. 64 http://orcid.org/0000-0002-1534-7547
  65. 65. Third Party Sites
  66. 66. Providing content for other sites is an excellent way to grow your social reach Invited Blog Posts
  67. 67. 67 http://blogs.heacademy.ac.uk/stem/author/thomaslancas ter/
  68. 68. 68 http://blogs.bcu.ac.uk/ctn/author/id103781
  69. 69. Use relevant forums and question sites to demonstrate your wider interest and expertise 69 Engage On Other Sites
  70. 70. 70 http://www.quora.com/Thomas-Lancaster
  71. 71. Document Sharing Sites
  72. 72. Used mainly to share copies of slides Can also be used to share other types of documents Useful for widely circulating copies of presentations Can be provide presentations in a format whereby they can be embedded within other pages (similar to YouTube videos) SlideShare
  73. 73. 73 http://www.slideshare.net/ThomasLancaster
  74. 74. The Challenge!
  75. 75. Keeping everything up to date! Work out processes for: Adding a new teaching area Publishing a new academic paper The Biggest Challenge
  76. 76. What does your profile on each site look to: A standard person who finds the site through a search engine? A non-logged in user who follows the link to your profile? A logged in user on the site? What other information is being posted on the Internet about you? 76 The Checks
  77. 77. Use sites like Klout.com Measures your engagement with others on sites like Twitter and Facebook 77 Finding Out Your Influence
  78. 78. 78 http://klout.com/#/DrLancaster
  79. 79. Any Questions?

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