Social marketing
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Using social media to promote your research and scholarship
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Social marketing
- 1. Social marketing of your research and scholarship Roger Watson
- 8. Social networking for grown-ups
- 11. INFODEMIOLOGY • Tweets predict citations • Search engine queries predict influenza • Tweets during the H1N1 pandemic correlated with incidence rates • Tweets about a movie accurately predict its success at the box office prior to initial screening.
- 14. Do you feel like this? I just don’t get Twitter
- 16. The power of
- 18. Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific Impact Gunther Eysenbach JMIR (2011) Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles (9/12 or 75% of highly tweeted article were highly cited, while only 3/43 or 7% of less-tweeted articles were highly cited; rate ratio 0.75/0.07 = 10.75, 95% confidence interval, 3.4–33.6). Top-cited articles can be predicted from top-tweeted articles with 93% specificity and 75% sensitivity.
- 19. The odds of an article being highly cited were significantly increased by a mention in social media; OR 2.58, p<0.001
- 20. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures
- 21. 23/11/2016
- 22. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags
- 23. 23/11/2016 …what the #### are hashtags?
- 24. 23/11/2016 People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. (Twitter support)
- 25. 23/11/2016
- 26. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags • Minimise trivia
- 27. 23/11/2016
- 28. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags • Minimise trivia • Retweet interesting material
- 29. How to be useful on twitter • Tweets should contain links • Tweets can be linked to pictures • Tweets should use hashtags • Minimise trivia • Retweet interesting material • Don’t be offensive…beware of the ‘career-ending’ tweet!
- 30. 23/11/2016 Altmetrics In scholarly and scientific publishing, Altmetrics are new metrics proposed as an alternative to the widely used journal impact factor and personal citation indices like the h-index. (Wikipedia)
- 31. 23/11/2016
- 32. 23/11/2016 A blog (short for ‘weblog) is a website containing a writer’s or a group of writers’ own experiences, observations, opinions, etc. and often having images and links to other websites. (adapted from Dictionary.com)
- 34. 23/11/2016 The largest video sharing site on the Web. YouTube lets anyone upload short videos for private or public viewing. (PC News) • 20 hours of video uploaded every minute • 100 years of video uploaded every day
- 35. Podcasting
- 37. Making it work • Don’t run your social networking sites in isolation • Develop a strategy for promoting your work and profile • Decide what your essential content is • Decide how you are going to get it ‘out there’
- 38. 10 top tips for academics on blogging and social media (Matthew Reisz, THE 2015) • Think through carefully exactly what you want to achieve by engaging with social media • Consider producing social media content as a normal part of your working life • Develop a sense of the advantages and limitations of each different platform • Be realistic about the time available to you – it may be more effective to engage on one platform than to spread yourself across many
- 39. 10 top tips for academics on blogging and social media • Be aware of who might see what you are publishing online, but don’t become paralysed by overestimating your visibility and the potential risks that come from this • Make your blogs easier to find and navigate by tagging and categorising the contents • Always include details of your blog in any conference presentations • Make sure all your friends, colleagues and collaborators know about your blog
- 40. 10 top tips for academics on blogging and social media • Set up automated links on Twitter to announce each new blogpost – and allow people to subscribe to your blogs by email • If you use Twitter to promote a blog post, make sure the title is clear and self-explanatory.
- 41. Link your social networking sites - TRANSMIT Website YouTube Twitter LinkedIn Blog Publications & Metrics email Send to Public Selected Podcast
- 42. Link your social networking sites - EMBED Website YouTube Twitter LinkedIn Blog Publications & Metrics email Embed in Selected Podcast
- 43. Link your social networking sites - NETWORK Website YouTube Twitter LinkedIn Blog Publications & Metrics email Send to Embed in Public Selected Podcast
- 44. Link your social networking sites - COLLATERAL Website YouTube Twitter LinkedIn Blog Publications & Metrics email Send to Embed in Public SelectedPublic Public Public Podcast
- 46. 23/11/2016