The document contains an assessment of a student's advertising project. It evaluates the student's understanding of advertising conventions, ability to work as part of a team, planning and meeting deadlines, camera skills using various shot types, editing to create meaning, and creative use of mise-en-scene. The student received marks ranging from 2 to 5 out of 5 and provided targets for improvement on future projects such as using more advanced camera shots, less transitions in editing, and improved planning.

1. Assessment Mark out of 5 and Target for improvement in
objective explanation future projects
Demonstrate an 4 - The conventions of a adverts I think the way I could have
understanding of advert are the Slogan, Typography, improve in future is by using
conventions Effects, Varity of shots such as action line for my product to
extreme close up, long shot, make it look more professional.
mid shot.
4 - I started off as a group of I think in future I can make a
Ability to work effectively two, however the other team improvement by working with
as part of a production member did not contribute and others so that I could get more
team as a result I had to film and edit ideas to make my next advert
my advert. even better.
Effective Planning and 2 – I did do a lot of planning for In future I think I need to be
meeting deadlines my first idea but when it came realistic and think of a idea that

2. Assessment Mark out of 5 and Target for improvement
objective explanation in future projects
Camera skills-using a 5- I think I used lot of Some of the shots I didn’t use
wide variety of shots in my advert. I in my advert were birds eyes
appropriate shot types used shots such as view, worms eyes view,
extreme close up, low tilting and more tracking
angles, mid shots and shots.
POV.
Editing to create 4 – I think I used lots of I did use quite a lot of
meaning good techniques for transitions which did make
editing to create a story my editing did look a bit
and give meaning to it. unprofessional, so I think
need to use less transition
and improve my editing by
making the shots link in.
Creative use of 4 – I think some of my The mise-en-scene I could

3. Who I worked with for this project:
The person that I had to work with was James but he didn’t
turn up to his lessons, do I had to do work on my own and
had to film, edit, find music, make logo and make the
product on my own.
Who I would like to work with next time and why?
The person I would like to work with is would be with Chika or
Ibrahim because I know them very well and have done
some group work with them in the past .