The document provides an assessment and self-evaluation of a group project. It includes marks out of 5 for various assessment objectives along with explanations for the marks and targets for improvement. The targets identified include using more advertising conventions, better planning and meeting deadlines, and utilizing additional camera shots and editing software.

1. Assessment objective Mark out of 5 and explanation Target for improvement in future projects Demonstrate an understanding of advert conventions 3 – This is because I think we did used quiet a lot of conventions such as facial expression, pack shot, short narrative and bit of humorous theme. My target for the future projects is to make sure use lots of conventions such as voice over, Comedy and work sooner not leave to the last minute. Ability to work effectively as part of a production team 4 – This is because I think I did what the team required from me and work effectively to help the team get a better grade. My target for the future projects is to make sure that I work hard and finish the work sooner. Effective Planning and meeting deadlines 3 – This is because we missed the deadline and had lots of group confusion to what role each person should do. People missing the lesson not coming on time but at the end we finished the work but not to high standard what it was required from us. My target for the future projects is to make sure to meet the deadline.

2. Assessment objective Mark out of 5 and explanation Target for improvement in future projects Camera skills-using a wide variety of appropriate shot types 4 – This is because we used close up shots, long shots, tracking shots, extreme close up shots, panning shots and other varieties which we thought best suited the advert. I think that we could of used a birds eye view shot which would of given it a better effect. Editing to create meaning 4 – This is because we used loads of good camera techniques which was the whole aim of the project. We could of used used final cut express to edit the final advert. Creative use of mise-en-scene props/costume/locations 5 – Everything that we said that we thought would be appropriate in the advert, we included. I don’t think anything could have been improved because like I said, we included everything that we wanted in the advert.