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Unit 2:
 Initial Skills
    Audits

Final Research
     Skills
Primary Research Skills:      RED (no experience)

                              AMBER (some experience)

                              GREEN
                              (confident/advanced)



  Skill area          R/A/G          Evidence

  interviews                         See The London Riot Documentary at
                      Green          http://londonriotsdocumentary.blogspot.co.uk
                                     /



  questionnaires      Green          See Identity Theft Research blog at
                                     http://sarim-identitytheft.blogspot.co.uk/




  Focus groups                       See Unit 2 Skills of Production blog
                      Green          athttp://sarim-
                                     skillsforproduction.blogspot.co.uk/
RED (no experience)
Research Skills:                          AMBER (some experience)

                                          GREEN
                                          (confident/advanced)

Skill area                        R/A/G                Evidence

Identifying and following up      Amber
leads                                                  See my Media blog at
                                                       http://sarim-
                                                       identitytheft.blogspot.co.uk/



Shifting, collating and storing   Green                Seemy Media blogs at
information                                            http://sarim-
                                                       identitytheft.blogspot.co.uk/




Quantitative                      Green                See Unit 3 – Identity Theft blog, Under
research                                               Facts and Figure
                                                       at
                                                       http://sarim-
                                                       identitytheft.blogspot.co.uk/
RED (no experience)
Research Skills:                         AMBER (some experience)

                                         GREEN
                                         (confident/advanced)



  Skill area                  R/A/G   Evidence


  Qualitative Research        Green   See unit 3




  Researching content for a   Green   See unit 1
  production




  Identifying the market or           See Unit 1 – Product for my target audiences
  audience for a product      Green
RED (no experience)
Research Skills:                           AMBER (some experience)

                                           GREEN
                                           (confident/advanced)

  Skill area                       R/A/G   Evidence


  What an audience thinks of the   Amber   See Unit 2
  product



  How large that audience may              See Unit 3 –Evaluation
  be                               Green




  How the product compares to      Green   See Unit 3 – Adverts Analyses
  similar products
RED (no experience)
Primary Research Skills:               AMBER (some experience)

                                       GREEN
                                       (confident/advanced)



  Skill area                   R/A/G     Evidence


  Photography                  Amber     See Unit 2 – Focus Group
  Filming
  Other forms of observation


  Participant observation                Not Tested
                               Red
RED (no experience)
Secondary Research Skills:                  AMBER (some experience)

                                            GREEN
                                            (confident/advanced)

  Skill area                       R/A/G   Evidence

  Ratings/circulation and sales    Amber   See unit 1 – Jobs at Sony - slideshow
  figures



  Audience and market profiles             See unit 1- Artist Research
                                   Green




  Identifying likely sources               See Unit 3 blog – Advert campaigns
                                   Green




  Researching                              See blog at :
  Similar products to understand   Green   http://sarim-identitytheft.blogspot.co.uk
  their conventions
RED (no experience)
Secondary Research Skills:                             AMBER (some experience)

                                                       GREEN
                                                       (confident/advanced)



  Skill area                                   R/A/G    Evidence

  • identify how and where you are likely               See Unit 1 – Jobs @ Sony
  to get the necessary information             Green


  recognise and follow-up information                   See blog at :
  trails when they present                     Green    http://sarim-identitytheft.blogspot.co.uk/
  themselves and keep records of this
  activity


  store the information so that it is easily   Green    See blog at :
  accessed                                              http://sarim-identitytheft.blogspot.co.uk

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Final Audits Research

  • 1. Unit 2: Initial Skills Audits Final Research Skills
  • 2. Primary Research Skills: RED (no experience) AMBER (some experience) GREEN (confident/advanced) Skill area R/A/G Evidence interviews See The London Riot Documentary at Green http://londonriotsdocumentary.blogspot.co.uk / questionnaires Green See Identity Theft Research blog at http://sarim-identitytheft.blogspot.co.uk/ Focus groups See Unit 2 Skills of Production blog Green athttp://sarim- skillsforproduction.blogspot.co.uk/
  • 3. RED (no experience) Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area R/A/G Evidence Identifying and following up Amber leads See my Media blog at http://sarim- identitytheft.blogspot.co.uk/ Shifting, collating and storing Green Seemy Media blogs at information http://sarim- identitytheft.blogspot.co.uk/ Quantitative Green See Unit 3 – Identity Theft blog, Under research Facts and Figure at http://sarim- identitytheft.blogspot.co.uk/
  • 4. RED (no experience) Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area R/A/G Evidence Qualitative Research Green See unit 3 Researching content for a Green See unit 1 production Identifying the market or See Unit 1 – Product for my target audiences audience for a product Green
  • 5. RED (no experience) Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area R/A/G Evidence What an audience thinks of the Amber See Unit 2 product How large that audience may See Unit 3 –Evaluation be Green How the product compares to Green See Unit 3 – Adverts Analyses similar products
  • 6. RED (no experience) Primary Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area R/A/G Evidence Photography Amber See Unit 2 – Focus Group Filming Other forms of observation Participant observation Not Tested Red
  • 7. RED (no experience) Secondary Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area R/A/G Evidence Ratings/circulation and sales Amber See unit 1 – Jobs at Sony - slideshow figures Audience and market profiles See unit 1- Artist Research Green Identifying likely sources See Unit 3 blog – Advert campaigns Green Researching See blog at : Similar products to understand Green http://sarim-identitytheft.blogspot.co.uk their conventions
  • 8. RED (no experience) Secondary Research Skills: AMBER (some experience) GREEN (confident/advanced) Skill area R/A/G Evidence • identify how and where you are likely See Unit 1 – Jobs @ Sony to get the necessary information Green recognise and follow-up information See blog at : trails when they present Green http://sarim-identitytheft.blogspot.co.uk/ themselves and keep records of this activity store the information so that it is easily Green See blog at : accessed http://sarim-identitytheft.blogspot.co.uk