1. My idea one for producing en environmental advert

2. My treatment The Conceptual idea My first idea is about more than one characters that turn off different lights or anything that wastes a lot of energy. For example, a character pulls of a plug that’s on or turns off a switch that is one. This way I’m going to produce a soundtrack from all the noises that comes from electrical supplies. Basically, at the beginning of the advert I’m going to have a voice over talking about global warming stating ‘’ What if we, all, together turn off all the electrical supplies as much as we can to safe the world from global warming’’. Then the middle part of the advert is where the soundtrack starts with every one turning off everything. The soundtrack is very appealing to the target audience as it has got attractive and effective rhythms attached to it. At the end, there will be a pack shot with my logo and slogan. Another voice over will be ‘ahhh it’s that better’ of a man or a woman. Most importantly, I’m going to be using IMovie to edit, put transactions, soundtracks and many more effects on my advert. However, I might make an R&B track out of the switch sounds. I chose R&B as my main genre because it would be more appealing to my target audience, it makes a good combination between an environmental advert for teenagers and R&B as my music genre in the soundtrack. However, I’ll choice a specific song which my target audience is familiar with. After all, music is the best way to attract young people. For this advert there aren’t going to be a lot of character visible so I won’t be needing any customs, props or mise en scene because there is a lot of close up shots going to be used to emphasis the importance of turning off things that are on for unnecessary purposes.