The combination of the main product and ancillary texts creates synergy through common elements. The music video advertises the album by displaying it at the end, the website promotes both the video and album, and the digipack design carries through the album art and style. While different formats require different presentations, the products establish a cohesive brand through shared visuals and details like the record label. This synergy makes the artist's work more recognizable and memorable as a complete package.

1. Question 2Question 2
How effective is the combination of your mainHow effective is the combination of your main
product and ancillary texts?product and ancillary texts?

2. SynergySynergy
• Synergy happens whenSynergy happens when
several different aspects of aseveral different aspects of a
product come together toproduct come together to
create something bigcreate something big
• In the context of this projectIn the context of this project
synergy is key to producingsynergy is key to producing
an effective combinationan effective combination
between the main andbetween the main and
ancillary tasksancillary tasks
• In the real media worldIn the real media world
synergy comes in manysynergy comes in many
forms, from logos to coloursforms, from logos to colours
to fontsto fonts

3. Examples of where I’veExamples of where I’ve
used synergy in allused synergy in all
three productsthree products
WebsitWebsit
ee
VideVide
oo
AlbumAlbum

4. Why is this Important?Why is this Important?
• Synergy when marketing a product can be hugelySynergy when marketing a product can be hugely
impactful and influentialimpactful and influential
• It establishes brand identityIt establishes brand identity
• Unifies products making them easily recognisable toUnifies products making them easily recognisable to
the target marketthe target market
• Makes products more memorable and creates aMakes products more memorable and creates a
subconscious link between productssubconscious link between products

5. Music VideoMusic Video
• At the end of the music video the TV shows the albumAt the end of the music video the TV shows the album
cover, which leaves it fresh in their mind. Fromcover, which leaves it fresh in their mind. From
research I learnt that music videos are aboutresearch I learnt that music videos are about
marketing. It seemed sensible to link back to themarketing. It seemed sensible to link back to the
music at the end of the video.music at the end of the video.
• This also works to build a bigger picture of the artistThis also works to build a bigger picture of the artist
and their workand their work

6. How I Used SynergyHow I Used Synergy
• As said before, synergy is key to creating aAs said before, synergy is key to creating a
strong brand identity and a cohesivestrong brand identity and a cohesive
productproduct
• Superfine image form the album cover isSuperfine image form the album cover is
used in all three tasksused in all three tasks
• I had a cool idea of placing the album in theI had a cool idea of placing the album in the
TV at the end of the music video. This wouldTV at the end of the music video. This would
serve as a reminder to anyone who watchedserve as a reminder to anyone who watched
the video to buy the album. Putting it at thethe video to buy the album. Putting it at the
very end leaves it fresh in their mind.very end leaves it fresh in their mind.
• This not only creates effective brand identityThis not only creates effective brand identity
but also makes the album memorablebut also makes the album memorable
• I also used the photograph from the insideI also used the photograph from the inside
cover of the CD case for the websitecover of the CD case for the website
background. This created a familiar feel andbackground. This created a familiar feel and
was the closest I could get to Goodwin’swas the closest I could get to Goodwin’s
idea of a ‘motif or iconography’ withoutidea of a ‘motif or iconography’ without
making a second video.making a second video.

7. WIX WebsiteWIX Website
• My website has made the most of synergy between productsMy website has made the most of synergy between products
by using it as a space to advertise the other two productsby using it as a space to advertise the other two products
• It features many links to the new album, which all have anIt features many links to the new album, which all have an
image of my album coverimage of my album cover
• The homepage features the music videoThe homepage features the music video
which acts as great publicity because fans can findwhich acts as great publicity because fans can find
it through the websiteit through the website
• I chose to use a website for my ancillary becauseI chose to use a website for my ancillary because
of all the opportunities they provide to useof all the opportunities they provide to use
synergy and create cohesion and brand identitysynergy and create cohesion and brand identity

9. DigipackDigipack
• When creating the digi pack I thought about creating somethingWhen creating the digi pack I thought about creating something
that can be broadcast through both the music video and website.that can be broadcast through both the music video and website.
• I felt that digipacks are important to my taget audience. Fans ofI felt that digipacks are important to my taget audience. Fans of
this style of music are often ‘collectors’ of great music. Theythis style of music are often ‘collectors’ of great music. They
appreciate finer detail and behind the scenes pictures or tales.appreciate finer detail and behind the scenes pictures or tales.
Providing a digipack is a way of connecting with the audience.Providing a digipack is a way of connecting with the audience.
It’s also a chance to advertise the website and get people whoIt’s also a chance to advertise the website and get people who
listen to the album to view the website, and in turn view thelisten to the album to view the website, and in turn view the
music video.music video.
• The digipack also had to have a neatly designed album coverThe digipack also had to have a neatly designed album cover
which would be used in other websites or stores such as iTunes,which would be used in other websites or stores such as iTunes,
Amazon, Spotify and the shelves of HMV.Amazon, Spotify and the shelves of HMV.

10. • The album cover features a very old styleThe album cover features a very old style
americana fontamericana font
• I tried to carry on this style throughoutI tried to carry on this style throughout
the digipack by using a very basicthe digipack by using a very basic
typewriting font in the booklettypewriting font in the booklet
• This created a strong theme throughoutThis created a strong theme throughout
the digipack which is both cool andthe digipack which is both cool and
professional, however a little boringprofessional, however a little boring
• My colour scheme is mainly black andMy colour scheme is mainly black and
off-white. I chose these colours becauseoff-white. I chose these colours because
they fitted well with the older styledthey fitted well with the older styled
theme and were not too vibrant. Thetheme and were not too vibrant. The
music video’s song has a dark feel to itmusic video’s song has a dark feel to it
and so anything colourful wound’t work.and so anything colourful wound’t work.
• The target audience would also not enjoyThe target audience would also not enjoy
bright colourful designs, so opting for abright colourful designs, so opting for a
more basic design suited them bettermore basic design suited them better

11. A Sense of AuthenticityA Sense of Authenticity
• Combined, the three productsCombined, the three products
each have common featureseach have common features
which create a feel realistic to awhich create a feel realistic to a
real media product.real media product.
• These features include theThese features include the
barcode and record label on thebarcode and record label on the
CD back cover, the headings atCD back cover, the headings at
the top of the website whichthe top of the website which
included a online store and tourincluded a online store and tour
dates and the MTV logo and ‘updates and the MTV logo and ‘up
next’ updates in the music videonext’ updates in the music video
• The record label particularlyThe record label particularly
helped to enforce synergy byhelped to enforce synergy by
using Columbia and Sony Musicusing Columbia and Sony Music
in all three products.in all three products.

12. • Although I could have worked harder to create aAlthough I could have worked harder to create a
broader sense of synergy and in turn have all threebroader sense of synergy and in turn have all three
projects work together more effectively throughprojects work together more effectively through
finding a single font to use or a more specific colourfinding a single font to use or a more specific colour
scheme, I felt I did create synergy in other areas.scheme, I felt I did create synergy in other areas.
• I found it difficult to reinforce icons or motifs as thereI found it difficult to reinforce icons or motifs as there
were only three products which all required differentwere only three products which all required different
forms of media in order to convey a specific elementforms of media in order to convey a specific element
of synergy (such as the record label or font type).of synergy (such as the record label or font type).
• Overall I feel the products do have many ties to oneOverall I feel the products do have many ties to one
another and there is an effective bond between theanother and there is an effective bond between the
music video, website and digipack.music video, website and digipack.