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This document discusses the marketing strategy for Season 2 of a television show. Season 1 saw success through existing fans, sampling, advertising, and reacting to the fan community. For Season 2, the strategy was to get more people seeking information about the show pre-premiere through every touchpoint possible, including social media hubs, blogs, profiles, and the official website. Tactics included a broad online premiere and a "Lip Dub Fansterpiece" video. The results included over 500,000 Facebook fans, millions of views of amateur and professional content, and over 2 million views of the Season 2 premiere online.
