2. HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TEXTS?

3. The combination of our main product and our ancillary texts are quite effective in
showing the genre we had chosen to pick, this being Indie. Our final music video
shows the typical features found in an indie music video, for example we used the
lyrics to create a literal storyline to follow which in turn makes our music video a
bit surreal and quirky. We made the lyrics of the song monster by the automatic
have a literal meaning on our video, for example, when the lyrics say “What‟s that
coming over the hill? Is it a monster?” we have a monster run over a hill with
precision timing. We made the monster the cookie monster out of Sesame Street
as people know this character and we could easily make the characters in the
video try and capture him using the temptation of cookies. This is surreal and fits
with the indie genre, as weird videos are usually the way the indie genre expresses
the meaning of the songs.

4. We also took care of the performance part of our final music video using two
separate band practices and mixing them together to change the colours and
lighting to create variation and it just adds more to the video. We took care of the
costume by wearing indie style clothing such as cardigans, woolly
jumpers, skinny jeans and converse to fit the indie stereotype and we had the band
equipment such as drums and guitars to follow what the indie genre already does
in their music videos. We continued using the idea of quirkiness and weirdness to
the ancillary texts we made, with things such as the digi packs and logos, we
followed the theme of a monster by using a messy and jagged text in black on the
digi pack, giving it an eerie feeling especially as we are using the term monster in
all of our ancillary texts. We made everything literal to the word monster with our
logo being a monster; people would recognise the song by the literal meaning of a
monster.

5. Furthermore, on the digi pack we used a similar style to the band Blur‟s album cover with
four separate photos put together to make one picture. Blur are very well known so using
a similar style to them for our digi pack will increase our popularity and make our music
video become more noticed. However, instead of an Opie self portrait of each member we
have instead the entire band separately put inside a frame, as if they were in a picture
hung up on the wall. It gives each band member their own identity within the band and
people will recognise each member because of the image on the digi pack. We further
followed, the indie conventions on our digi pack wearing skinny jeans and converse. To
show links we have used the same blue in the title as in our logo for our media
product, also the jagged black text for „Monster‟ is used on the digi pack and also on the
advert this allows effective brand identity and consistency throughout our ancillary texts.
We have also used a plain white background for our ancillary texts this is because we
wanted to be clear, crisp and to be easily noticed on e.g. a music store shelf.

6. Digi-Pack Advert
• Our digi pak was carefully customized as we have used the • Our advert was also carefully customized as we wanted to
simple white background throughout as we wanted it to be clear keep the same black, white and blue theme throughout our
and easily recognizable but also to link with our advert. The ancillary texts. We have achieved this by using a clear
coloring scheme uses black, blue and white and we wanted this to simple white background as in our digi pak, using the same
be consistent so we used it in both of our ancillary texts to add a band photo and using the same titles on the front cover as
link between our products so if for example our audience seen the the digi pak. We have done this because we wanted to be
poster they could easily know which digi pak it is as its very consistent and look professional but also recognizable and
similar. We have used the same band photo on our advert as our simple at the same time and I think we succeeded. The
inside fold of our digi pak this was needed for the consistency of video has a blue monster and this relates to the font colour
our media products and also using the same clothes with black used in the title on our advert, also as it’s a monster name
top and jeans this was needed for a link but also using the black we used a monster font from (dafont.com) to also show a
dress on a white background stands out more. The digi pak links relationship. We have also used the same band members on
in with our main product as we have used our logo at the end of the front cover of our digi pak, advert and our final music
our music video and also shown on the back cover of our digi pak. video. As I have said previously we have used the company
We have used the same band members in the music video as on logo ‘Monster Recording LTD’ on our digi pak, advert and
the digi pak as this was a crucial aspect of our topic as its easily music video but we have took the same colour for the
allows a link. Our dress sense in the music video is different as monster as our title on both our digi-pak and advert.
we used a professional photo shoot with a high spec camera
(Nikon-D 80) for our ancillary texts for better graphics.

7. Overall, our main product and ancillary texts combine well to create a highly
effective indie genre music video. We stuck to the conventions of the indie genre
in both the music video and ancillary texts and it would make fans of this genre
particularly happy that we have created a quirky video and digi pack to go with it.
The digi pack is further effective through its similarity to blur, people will
recognise the comparison between us and blur and be pleased that we have
done this due to Blur‟s popularity. Our video is also slightly humorous so people
who watch the video will laugh because it‟s outrageous and unrealistic but it
works somehow because it follows the lyrics.