360° Paid Social! By Marty Weintraub
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From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
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360° Paid Social! By Marty Weintraub
- 1. #SocialPro #XXa @MartyWeintraub 360° PAID SOCIAL! ! SALES, INFLUENCERS & FILTERED FOLLOWS
- 6. #SocialPro #XXa @MartyWeintraub Sell & List Build With Psychographic Targeting
- 7. #SocialPro #XXa @MartyWeintraub 1. Sell With Internet-Wide With Psychographics 2. Influencer Distribution Redefined 3. Segment Retargeting By Social Cookie Pools 1,2,3 Takeaways 321
- 8. #SocialPro #XXa @MartyWeintraub 1. Sell W Social Psychographic Data • • 1 2 3
- 9. #SocialPro #XXa @MartyWeintraub PAST MAINSTREAM CHANNELS
- 14. #SocialPro #XXa @MartyWeintraub MONEY BEHAVIORS $ $
- 17. #SocialPro #XXa @MartyWeintraub • Playing • Buying • Selling • Going to • Trying • [KW] with • Spending time • Traveling with • Traveling to • Watching • Attending • Visiting • Touring • Shopping for
- 18. #SocialPro #XXa @MartyWeintraub Love: Adoration, Affection, Arousal, Caring, Charm, Desire, Longing, Lust, Passion, Warmth Anger: Ferocity, Fury, Rage, Outrage, Hostility, Wrath, Pain Short EMO Words!
- 19. #SocialPro #XXa @MartyWeintraub Potent Financial Qualifiers
- 20. #SocialPro #XXa @MartyWeintraub *New* “Liquid” Assets!
- 21. #SocialPro #XXa @MartyWeintraub Dual Root Personas
- 22. #SocialPro #XXa @MartyWeintraub Behavior + Class
- 26. #SocialPro #XXa @MartyWeintraub 2. Influencer Distribution • • 1 2 3
- 28. #SocialPro #XXa @MartyWeintraub Multiple Occupational Psychographic Approaches
- 29. #SocialPro #XXa @MartyWeintraub Multiple Psychographic Tactics, Persona “ROOTS”
- 33. #SocialPro #XXa @MartyWeintraub Influencer: Job Title-Root
- 34. #SocialPro #XXa @MartyWeintraub Influencer: Job Title-Root
- 39. #SocialPro #XXa @MartyWeintraub Sportswriters: Job Title AND Interest AND Income
- 41. #SocialPro #XXa @MartyWeintraub Snarky Business Traveler Critic Pros
- 42. #SocialPro #XXa @MartyWeintraub 50 Million Funny People
- 46. #SocialPro #XXa @MartyWeintraub Bloggers: Interest-Root
- 47. #SocialPro #XXa @MartyWeintraub Bloggers: Interest-Root
- 49. #SocialPro #XXa @MartyWeintraub Business Marketing Bloggers
- 58. #SocialPro #XXa @MartyWeintraub 2. Segment Retargeting By Social Cookie Pools • • 1 2 3
- 60. #SocialPro #XXa @MartyWeintraub Team Curated, Owned-Audience Cookie Pools For Performance Marketers To Exploit
- 62. #SocialPro #XXa @MartyWeintraub Audience As Retargeting Metaphor Audience Cookie Pools
- 64. #SocialPro #XXa @MartyWeintraub “Owned Audience” Cookie Pools Are Brand Assets
- 67. #SocialPro #XXa @MartyWeintraub Curate Lists As Valuable Brand Assets “Owned audiences” 2. New Expectations For Social Marketers/Owned-Audiences
- 70. #SocialPro #XXa @MartyWeintraub 1. Sell With Internet-Wide With Psychographics 2. Redefine Influencer Marketing 3. Segment Retargeting By Social Cookie Pools 1,2,3 Takeaways 321
- 73. #SocialPro #XXa @MartyWeintraub Can’t Make Money With Social?
- 74. #SocialPro #XXa @MartyWeintraub $ Must integrate $ $ $ $ $
- 78. #SocialPro #XXa @MartyWeintraub THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016