Popshort's Insights Into the Social Video Landscape By Peyton Dougherty
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The document discusses strategies for creating and distributing social video content across different platforms. It provides tips on using Facebook, YouTube, Instagram, Snapchat, Facebook Live and Periscope to engage audiences. Specific recommendations include tailoring content to each platform's storytelling abilities, considering organic vs. paid distribution on Facebook video, leveraging Instagram's engaged user base but recognizing algorithm changes, and planning live Snapchat stories for events like the LA Kings Fan Appreciation Night to capture behind-the-scenes footage and fan submissions.
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Popshort's Insights Into the Social Video Landscape By Peyton Dougherty
- 1. #SocialPro #13A @PeytonDocs STREAMING SUCCESS WITH SOCIAL VIDEO PopShorts’ Insights Into The Social Video Landscape
- 2. #SocialPro #13A @PeytonDocs The Social Video Landscape
- 3. #SocialPro #13A @PeytonDocs Where should your content live?
- 4. #SocialPro #13A @PeytonDocs THE LEADING SOCIAL MEDIA INFLUENCER AGENCY It depends. You need to be able to tell a compelling story on each social platform.
- 5. #SocialPro #13A @PeytonDocs The Social Video Landscape
- 6. #SocialPro #13A @PeytonDocs Facebook Organic Reach
- 7. #SocialPro #13A @PeytonDocs YouTube vs Facebook Video Views
- 8. #SocialPro #13A @PeytonDocs YouTube vs Facebook
- 9. #SocialPro #13A @PeytonDocs YouTube vs Facebook
- 10. #SocialPro #13A @PeytonDocs The Facebook vs YouTube Mindset
- 11. #SocialPro #13A @PeytonDocs Facebook Paid vs Organic Video PAID ORGANIC
- 12. #SocialPro #13A @PeytonDocs Instagram • 400M users (3rd behind Facebook and YouTube). • 40% Increase in video consumption. • Over 50% of millennials use Instagram every single day. • Instagram rated #1 app of all time for brand social engagement. HOWEVER, there is uncertainty regarding algorithmic changes.
- 13. #SocialPro #13A @PeytonDocs Cross-Platform Campaigns
- 14. #SocialPro #13A @PeytonDocs Facebook Live vs Periscope Facebook Live Advantages • Facebook’s audience. • You can upload HD versions when done. • You can broadcast right from Facebook app. Periscope Advantages • Livestream to your Twitter audience. • You can sketch during broadcasts. • You can broadcast via GoPro.
- 15. #SocialPro #13A @PeytonDocs Tips for shooting LIVE content • Plan and rehearse. • Consider earpieces. • Shoot w/ additional cameras and equipment.
- 19. #SocialPro #13A @PeytonDocs The LA Kings Fan Appreciation Night Step 1) Plan and design an engaging Snapchat Story. Step 2) Cross-promote the Snapchat Story across the LA Kings’ social channels. Step 3) Capture live behind- the-scenes footage and post content submitted by fans.
- 20. #SocialPro #13A @PeytonDocs Fan Reception
- 21. #SocialPro #13A @PeytonDocs Thank You! Contact Info Email: Peyton@PopShorts.com Twitter: @peytondocs