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Popshort's Insights Into the Social Video Landscape By Peyton Dougherty

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From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Streaming Success With Social Video . PRESENTATION: Popshort's Insights Into the Social Video Landscape - Given by Peyton Dougherty, @peytondocs - PopShorts, COO. #SocialPro #13A

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Popshort's Insights Into the Social Video Landscape By Peyton Dougherty

  1. 1. #SocialPro #13A @PeytonDocs STREAMING SUCCESS WITH SOCIAL VIDEO PopShorts’ Insights Into The Social Video Landscape
  2. 2. #SocialPro #13A @PeytonDocs The Social Video Landscape
  3. 3. #SocialPro #13A @PeytonDocs Where should your content live?
  4. 4. #SocialPro #13A @PeytonDocs THE LEADING SOCIAL MEDIA INFLUENCER AGENCY It depends. You need to be able to tell a compelling story on each social platform.
  5. 5. #SocialPro #13A @PeytonDocs The Social Video Landscape
  6. 6. #SocialPro #13A @PeytonDocs Facebook Organic Reach
  7. 7. #SocialPro #13A @PeytonDocs YouTube vs Facebook Video Views
  8. 8. #SocialPro #13A @PeytonDocs YouTube vs Facebook
  9. 9. #SocialPro #13A @PeytonDocs YouTube vs Facebook
  10. 10. #SocialPro #13A @PeytonDocs The Facebook vs YouTube Mindset
  11. 11. #SocialPro #13A @PeytonDocs Facebook Paid vs Organic Video PAID ORGANIC
  12. 12. #SocialPro #13A @PeytonDocs Instagram • 400M users (3rd behind Facebook and YouTube). • 40% Increase in video consumption. • Over 50% of millennials use Instagram every single day. • Instagram rated #1 app of all time for brand social engagement. HOWEVER, there is uncertainty regarding algorithmic changes.
  13. 13. #SocialPro #13A @PeytonDocs Cross-Platform Campaigns
  14. 14. #SocialPro #13A @PeytonDocs Facebook Live vs Periscope Facebook Live Advantages • Facebook’s audience. • You can upload HD versions when done. • You can broadcast right from Facebook app. Periscope Advantages • Livestream to your Twitter audience. • You can sketch during broadcasts. • You can broadcast via GoPro.
  15. 15. #SocialPro #13A @PeytonDocs Tips for shooting LIVE content • Plan and rehearse. • Consider earpieces. • Shoot w/ additional cameras and equipment.
  16. 16. #SocialPro #13A @PeytonDocs Snapchat
  17. 17. #SocialPro #13A @PeytonDocs Snapchat
  18. 18. #SocialPro #13A @PeytonDocs Snapchat
  19. 19. #SocialPro #13A @PeytonDocs The LA Kings Fan Appreciation Night Step 1) Plan and design an engaging Snapchat Story. Step 2) Cross-promote the Snapchat Story across the LA Kings’ social channels. Step 3) Capture live behind- the-scenes footage and post content submitted by fans.
  20. 20. #SocialPro #13A @PeytonDocs Fan Reception
  21. 21. #SocialPro #13A @PeytonDocs Thank You! Contact Info Email: Peyton@PopShorts.com Twitter: @peytondocs

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