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7 Ridiculously Awesome Ways to Rule LinkedIn By Larry Kim

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From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Connecting With LinkedIn. PRESENTATION: 7 Ridiculously Awesome Ways to Rule LinkedIn! - Given by Larry Kim, @larrykim - WordStream, Founder & CTO. #SocialPro #22A1

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7 Ridiculously Awesome Ways to Rule LinkedIn By Larry Kim

  1. 1. Get More Engagement Than President Obama* 7 Ridiculously Awesome Ways to Rule LinkedIn! #SocialPro #22A1 @larrykim
  2. 2. Couple of Random Facts About Me
  3. 3. 1. Expert Drone Pilot
  4. 4. 2. Have a 1-Year Old Kid (#ppckid)
  5. 5. 3. Slightly Addicted to Boom Beach (Mobile Video Game)
  6. 6. 4. Founder of WordStream, Inc. 2008 2015 #SocialPro #22A1 @larrykim
  7. 7. Why Should Marketers Care About LinkedIn? ?#SocialPro #22A1 @larrykim
  8. 8. LinkedIn = 1/10th Facebook in Monthly Active Users #SocialPro #22A1 @larrykim
  9. 9. #SocialPro #22A1 @larrykim 2015 Q2 revenue distribution by revenue stream Total revenue advanced 33% year-on-year to $712M Talent Solutions 62% - $443M Premium Subscriptions 18% - $128M Marketing Solutions 20% - $140M Primarily a Recruiting / Sales Prospecting Platform / Online Resume Database
  10. 10. A Few Things I’m Annoyed About LinkedIn… #SocialPro #22A1 @larrykim
  11. 11. LinkedIn Company Pages are Challenging! #SocialPro #22A1 @larrykim
  12. 12. No Way to Invite People to Like Page #SocialPro #22A1 @larrykim Facebook Invite Email Contacts Twitter Find Friends
  13. 13. No Way to Tag People or Inject Yourself Into Conversation #SocialPro #22A1 @larrykim Twitter is Conversational LinkedIn Limits You to Commenting on Your Own Posts.
  14. 14. No Way to Search LinkedIn Updates (Search for Groups, People & Company only) #SocialPro #22A1 @larrykim
  15. 15. #SocialPro #22A1 @larrykim LinkedIn Groups
  16. 16. #SocialPro #22A1 @larrykim
  17. 17. No Way to Publish Blogs to Company Page #SocialPro #22A1 @larrykim
  18. 18. No Way to Publish Videos on LinkedIn #SocialPro #22A1 @larrykim Facebook Video Posts Twitter Video Posts
  19. 19. ORGANIC LINKEDIN COMPANY PAGES = TRAVELLING BACK IN TIME 10 YEARS #SocialPro #22A1 @larrykim
  20. 20. What about Paid LinkedIn Ads? (Self-Service Offering) ? #SocialPro #22A1 @larrykim
  21. 21. #SocialPro #22A1 @larrykim LinkedIn Ads Even More Challenging
  22. 22. Advertising Revenue Tiny vs. Facebook (1/25th) #SocialPro #22A1 @larrykim
  23. 23. No Way to Promote LinkedIn Company Account #SocialPro #22A1 @larrykim Facebook Page Promotion Ads Twitter Follower Campaigns
  24. 24. No Remarketing #SocialPro #22A1 @larrykim
  25. 25. Very High CPCs #SocialPro #22A1 @larrykim
  26. 26. #SocialPro #22A1 @larrykim
  27. 27. No Quality Score Rewards #SocialPro #22A1 @larrykim
  28. 28. No Conversion Tracking #SocialPro #22A1 @larrykim
  29. 29. Very Limited Ad Formats #SocialPro #22A1 @larrykim
  30. 30. No Behavioral Ad Targeting #SocialPro #22A1 @larrykim You Can Target “Offline” Behaviors (Purchases, Interests) in Facebook & Twitter
  31. 31. No Custom Audiences on LinkedIn #SocialPro #22A1 @larrykim You Can Target Emails, Phone Numbers and Social IDs on Facebook and Twitter.
  32. 32. Marketing on LinkedIn: Kind of Feels Like Suicide Mission #SocialPro #22A1 @larrykim
  33. 33. How to make Your LinkedIn Personal & Company Page.. •  Get Tons of Connections •  Drive Tons of Engagement and Qualified Traffic •  Without Paying for Ads? Note: Looking for BIG wins here (not just busywork). #heroconf @larrykim Brought to you by: www.wordstream.com/learn
  34. 34. #SocialPro #22A1 @larrykim Be a LinkedIn Unicorn in a Sea of Donkeys!
  35. 35. #SocialPro #22A1 @larrykim 183K Profile Visits / Last 90 Days: HOW?
  36. 36. #SocialPro #22A1 @larrykim More LinkedIn Profile Views Than President Obama** 526,270 Profile Views in 2012!
  37. 37. #SocialPro #22A1 @larrykim Stronger Organic Company Page Visibility Than FB?!
  38. 38. The Top 7 LinkedIn Marketing Hacks of All Time! #SocialPro #22A1 @larrykim
  39. 39. You’re Part of The LinkedIn Rebellion … And a Traitor! #SocialPro #22A1 @larrykim
  40. 40. LinkedIn News Feed Larry’s #7 Crazy LinkedIn Hack: #SocialPro #22A1 @larrykim
  41. 41. #SocialPro #22A1 @larrykim LinkedIn News Feed Algorithm = Travelling to Days of Futures Past (Facebook 10 Years Ago)
  42. 42. Facebook Avg. Organic Reach = 0.5% #SocialPro #22A1 @larrykim
  43. 43. How to Get Tons Of Organic Social Engagement on LinkedIn (Personal Accounts) ? #SocialPro #22A1 @larrykim
  44. 44. #SocialPro #22A1 @larrykim 165 Likes! 7 Comments! This is Ridiculously Easy! How?
  45. 45. #SocialPro #22A1 @larrykim Use LinkedIn More Like Twitter
  46. 46. 1. Post Interesting Stuff More Often (1-3x / day) #SocialPro #22A1 @larrykim
  47. 47. 2. Make More Connections #SocialPro #22A1 @larrykim Including People You Don’t Yet Know!
  48. 48. #SocialPro #22A1 @larrykim
  49. 49. Get Tons of Connections for Your Personal LinkedIn Account Larry’s #6 Crazy LinkedIn Hack: #SocialPro #22A1 @larrykim
  50. 50. #SocialPro #22A1 @larrykim Import Email Contacts (to Personal Account)
  51. 51. #SocialPro #22A1 @larrykim Worst Thing You Can Do is To Connect With Tons of Randos..
  52. 52. #SocialPro #22A1 @larrykim If too Many “Report As Spam” ….
  53. 53. #SocialPro #22A1 @larrykim
  54. 54. #SocialPro #22A1 @larrykim Write Thoughtful Connection Requests …
  55. 55. How to Get People to Send You Connection Requests (for Personal LinkedIn Accounts) ? #SocialPro #22A1 @larrykim
  56. 56. #SocialPro #22A1 @larrykim A Pretty Simple Autoresponder… (With a 40% open rate)
  57. 57. #SocialPro #22A1 @larrykim Note: Limit 40k Connections for LinkedIn Personal Accounts
  58. 58. I DON’T ACCEPT EVERY LINKEDIN CONNECTION REQUEST #SocialPro #22A1 @larrykim
  59. 59. GET TONS OF LIKES ON LINKEDIN UPDATES Larry’s #5 Crazy LinkedIn Hack: #SocialPro #22A1 @larrykim
  60. 60. Unicorn Detector: ALWAYS Post High Engagement Updates
  61. 61. Larry’s LinkedIn Social Network Sharing/Posting Pyramid Scheme 1.  Lots of stuff (organically) to Twitter 2.  Post Top stuff from Twitter, to LinkedIn! #SocialPro #22A1 @larrykim
  62. 62. LinkedIn Update Hunger Games #SocialPro #22A1 @larrykim
  63. 63. HACK LINKEDIN PULSE Larry’s #4 Crazy LinkedIn Hack: #SocialPro #22A1 @larrykim
  64. 64. #SocialPro #22A1 @larrykim LinkedIn Pulse: Content App
  65. 65. #SocialPro #22A1 @larrykim Content Recommendation for News Feed
  66. 66. #SocialPro #22A1 @larrykim You Can Blog on LinkedIn!
  67. 67. #SocialPro #22A1 @larrykim Sometimes Content Does Fantastically Well! How??!
  68. 68. #SocialPro #22A1 @larrykim Get Your Content Featured in a LinkedIn Channel
  69. 69. How to Get LinkedIn Blog Posts Featured on a Pulse Channel ? #SocialPro #22A1 @larrykim
  70. 70. #SocialPro #22A1 @larrykim Get to Know Your LinkedIn Channels
  71. 71. #SocialPro #22A1 @larrykim Do Old- School On-Page SEO
  72. 72. #SocialPro #22A1 @larrykim Ask an Editor to Feature Your Story
  73. 73. #SocialPro #22A1 @larrykim How to Get to The Top of The Pulse Channel?
  74. 74. #SocialPro #22A1 @larrykim Use Facebook & Twitter Ads Twitter Promoted PostFacebook Promoted Post The Top 10FB & TwitterAd Hacks!2:30PM Today!
  75. 75. OPTIMIZE YOUR PROFILE (DUH) Larry’s #3 Crazy LinkedIn Hack: #SocialPro #22A1 @larrykim
  76. 76. #SocialPro #22A1 @larrykim The One Crazy Thing About LinkedIn Engagement Twitter Promoted PostFacebook Promoted Post More Profile Views and Content Engagement More Profile Views and Content Engagement
  77. 77. #SocialPro #22A1 @larrykim Point Stuff to Your LinkedIn Page
  78. 78. #SocialPro #22A1 @larrykim So You Show Up in “Most Viewed Connections” (Which Drives More Engagement)
  79. 79. #SocialPro #22A1 @larrykim Associate With Big Organizations
  80. 80. #SocialPro #22A1 @larrykim So You Showing Up in Lists & Searches (Which Drives More Engagement)
  81. 81. #SocialPro #22A1 @larrykim SEO Your Profile (+60% of Search Algo is Having the Keyword in Your Profile)
  82. 82. #SocialPro #22A1 @larrykim With LinkedIn, Always Remember: More Profile Views and Content Engagement More Profile Views and Content Engagement
  83. 83. HACK YOUR COMPANY PAGE REACH Larry’s #2 Crazy LinkedIn Hack: #SocialPro #22A1 @larrykim
  84. 84. How to Drive Exposure to Your LinkedIn *Company* Page ? #SocialPro #22A1 @larrykim
  85. 85. #SocialPro #22A1 @larrykim Easy: Like Your *Company* Page Posts from Personal LinkedIn Account Twitter Promoted Post LinkedIn Like = Facebook “Boost Post”
  86. 86. THE 20 MINUTE LINKEDIN WORKDAY Larry’s #1 Crazy LinkedIn Hack: #SocialPro #22A1 @larrykim
  87. 87. #SocialPro #22A1 @larrykim 15 Minutes / Day on LinkedIn Workflow! 1.  Send/Review Connection Requests 2.  Post 1-3 “Unicorn” Status Updates OR a Blog Post 3.  Like Your Company Stuff
  88. 88. Larry’s Ridiculously Awesome LinkedIn Hacks Exploit the News Feed! Get More Connections! Post High Engagement Unicorns Hack LinkedIn Pulse 1 2 3 4 Optimize Your Profile (duh) Like Your Company Updates 15 Minutes a Day! 5 6 7 #SocialPro #22A1 @larrykim
  89. 89. #SocialPro #22A1 @larrykim Too Long, Didn’t Listen: 3 Key Takeaways
  90. 90. #SocialPro #22A1 @larrykim 1. Post Stuff That Makes You/Company Look Good Twitter Promoted Post “Social Network” Mostly Consists of People Looking For Jobs, Recruiters, or People Trying To Sell You Stuff.
  91. 91. #SocialPro #22A1 @larrykim 2. LinkedIn a “Small Pond” so Diversify!
  92. 92. 3. Be a LinkedIn Unicorn Among a Sea of Donkeys
  93. 93. THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016 #SocialPro #22A1 @larrykim

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