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Measuring Social Success By Steve Hammer

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From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Measuring Up With Social Analytics. PRESENTATION: Measuring Social Success - Given by Steven Hammer, @armondhammer - Rankhammer, President. #SocialPro #24A

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Measuring Social Success By Steve Hammer

  1. 1. #SocialPro #24A @armondhammer It’s more than viral Measuring Social Success Steve Hammer President, RankHammer
  2. 2. #SocialPro #24A @armondhammer Is This ROI?
  3. 3. #SocialPro #24A @armondhammer How many new tattoos?
  4. 4. #SocialPro #24A @armondhammer Might not be perfect
  5. 5. #SocialPro #24A @armondhammer FAMILY What it’s all about FOOD AND WINE Eating as an art form? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
  6. 6. #SocialPro #24A @armondhammer Four Tips for survival
  7. 7. #SocialPro #24A @armondhammer 1: Start with a Goal
  8. 8. #SocialPro #24A @armondhammer Not a great goal
  9. 9. #SocialPro #24A @armondhammer Doesn’t Correlate 10,000,000 Fans 2500 cars 2,000,000 Fans 6,000,000 cars
  10. 10. #SocialPro #24A @armondhammer Relate to core business Commerce Sales Service Luxury Brand Desire Cultural Mentions Content Repeat Visitation Sharing Community New Members Discussion Depth
  11. 11. #SocialPro #24A @armondhammer Conversion Path – Non Linear Read a Post Share Search Second Post Follow Read offsite post Active Shop Buy
  12. 12. #SocialPro #24A @armondhammer 2: Central Data Source
  13. 13. #SocialPro #24A @armondhammer Isolated Metrics
  14. 14. #SocialPro #24A @armondhammer Not a measurement motto Your site is where magic happens
  15. 15. #SocialPro #24A @armondhammer
  16. 16. #SocialPro #24A @armondhammer https://support.google.com/analytics/answer/1033867 Tag items you control
  17. 17. #SocialPro #24A @armondhammer Push Data Via Server Side
  18. 18. #SocialPro #24A @armondhammer Even “in page” actions can be tracked UA version
  19. 19. #SocialPro #24A @armondhammer Content Consumption http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/
  20. 20. #SocialPro #24A @armondhammer 3: Segment for Value
  21. 21. #SocialPro #24A @armondhammer Segments don’t have to be advanced
  22. 22. #SocialPro #24A @armondhammer Instant comparison
  23. 23. #SocialPro #24A @armondhammer Good, Bad and Ugly
  24. 24. #SocialPro #24A @armondhammer Cohort Repeats
  25. 25. #SocialPro #24A @armondhammer 4: Recognize Assists
  26. 26. #SocialPro #24A @armondhammer Last Click
  27. 27. #SocialPro #24A @armondhammer Assisted Conversions
  28. 28. #SocialPro #24A @armondhammer Attribution Modeling
  29. 29. #SocialPro #24A @armondhammer THANK YOU! SEE YOU AT THE NEXT MARKETING LAND EVENT!

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