Virtus - Get Sociable! Part 2

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Virtus - Get Sociable! Part 2

  1. 1. Getting Sociable! Part 2 @ShaneGibson http://socialized.me/
  2. 2. What is this?http://socialized.me/
  3. 3. To this guy? A weapon. http://socialized.me/
  4. 4. Today…• Social Media Monitoring and Intelligence• The power of nano-casting and nano- marketing• Executing an integrated social media marketing campaign• 7 Keys Steps of a Social Media Launch• 5 Steps to Maximize ROI http://socialized.me/
  5. 5. Insurance Guerrillas http://socialized.me/
  6. 6. Free & Honest Tea http://socialized.me/
  7. 7. Resultshttp://socialized.me/
  8. 8. Presshttp://socialized.me/
  9. 9. Earned Media http://socialized.me/
  10. 10. http://socialized.me/
  11. 11. Increase in Sales http://socialized.me/
  12. 12. Wall Street VS. LA http://socialized.me/
  13. 13. Social media marketing isabout LISTENING http://socialized.me/
  14. 14. Business Intelligence• Search.Twitter.com• Google Alerts• LinkedIn Groups, Questions & Network• Blogsearch.Google.com• Customer/Community blogs and social networks• Competitor/Industry news, blogs, and social networks http://socialized.me/
  15. 15. Blog.suggestionbox.comhttp://socialized.me/
  16. 16. Real-Time Feedback http://socialized.me/
  17. 17. http://socialized.me/
  18. 18. Score Keeping? http://socialized.me/
  19. 19. Stakeholder Spotting http://socialized.me/
  20. 20. Twitter Search (Local) http://socialized.me/
  21. 21. http://socialized.me/
  22. 22. http://socialized.me/
  23. 23. http://socialized.me/
  24. 24. Can we just not do it? http://socialized.me/
  25. 25. http://socialized.me/
  26. 26. http://socialized.me/
  27. 27. http://socialized.me/
  28. 28. http://socialized.me/
  29. 29. http://socialized.me/
  30. 30. http://socialized.me/
  31. 31. http://socialized.me/
  32. 32. http://socialized.me/
  33. 33. Get in the game http://socialized.me/
  34. 34. http://socialized.me/
  35. 35. http://socialized.me/
  36. 36. "Social media is 1000 people wide and 2 inches deep"http://socialized.me/
  37. 37. Broadcasthttp://socialized.me/
  38. 38. Narrow Casthttp://socialized.me/
  39. 39. Niche-Casthttp://socialized.me/
  40. 40. NANO-Casthttp://socialized.me/
  41. 41. Scott Heiferman http://socialized.me/
  42. 42. @cforbesoklahoma http://socialized.me/
  43. 43. @cforbesoklahoma http://socialized.me/
  44. 44. Nano-Cast• Facebook Groups• Linkedin Groups and Sub-groups• Offline events and seminars (Meetups and Tweetups)• Webinars and Podcasts• #tags and Twitter lists• One-to-one dialogue• Fusion partnerships http://socialized.me/
  45. 45. Discovery• Google Places• Foursquare location• Directories• Well optimized sites and blogs• Social Media Outposts http://socialized.me/
  46. 46. http://socialized.me/
  47. 47. http://socialized.me/
  48. 48. http://socialized.me/
  49. 49. http://socialized.me/
  50. 50. http://socialized.me/
  51. 51. Maximize ROI1. Commit to a Long-term plan2. Coordinate Multiple Media3. Listen and talk don’t market4. Have a strong social hub5. Get Sociable! http://socialized.me/
  52. 52. Launch Plan1. Identify Your Goal2. Identify Your Target Audience / nano-markets3. Pick the Right Platforms4. Map out Social Etiquette and Policy5. Implement Listening and Engagement Strategy6. Know Your Market Intimately7. Create Content Mixing Marketing and Community8. Get Sociable! http://socialized.me/
  53. 53. Resources• http://closingbigger.net• http://socialized.me/virtus• twitter.com/shanegibson http://socialized.me/

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