1. KERMAN H. RANA
+91 9870061736 | kerman.rana@gmail.com | Indian Citizen
BUSINESS PROFESSIONAL | COUNTRY MANAGER
Self Motivated Business Head with 25+ years of Business Management expertise at various levels
across India, SAARC,and South East Asia markets. Possesses concise and comprehensive knowledge
required for Global companies in creating a business environment conducive to Trail Blazing
Performance and Accelerated Growth with Controlled Aggression & Strong Business Acumen.
AREAS OF EXPERTISE
NewBusiness setups Turning around Businesses
Distribution Management Business Strategies
Channel Management Strategy Implementation
Team Building P & L Management
Brand Building Pricing Strategies
Country BusinessLaws Excellent Communication Skills
PROFESSIONAL EXPERIENCE
Belkin India Ltd. March 2014-Dec 2014
Belkin Inc is a Technology company owning two Brands – Belkin & Linksys .
Belkin is a strong mobile accessory brand & Linksys is a strong Networking Brand.
COUNTRY SALES MANAGER – INDIA & SAARC
Responsible for meeting Revenue targets for both Belkin & Linksys Brands and ensure the India
operation is Profitable. Also responsible to plan business with Short term & Long term Goals and
strategies. Also responsible to ensure that business is predictable and forecasting processes are
streamlined.In addition also responsible for reworking RMA processes.
Achievements
 Achieved a Business Turnaround from a Loss making operation to a Profitable operation.
 Achieved a revenue of $5MN in 10 Months ( $2 Mn to $5Mn)
 Successfully appointed a Tier 1 distributor as a National distributor for Telecom for Belkin
 Appointed new National Distributor for Linksys business
 Brought down RMA cost drastically with a new RMA policy
 Implemented retail strategy with Reliance across all their stores.
D-Link India Ltd April 2011 to Febuary 2014
D-link is a listed organization in India and a strong Networking brand having revenues of INR 450Cr
( $ 65Mn)
VICE PRESIDENT – CHANNEL SALES , INDIA & SAARC
Responsible for business operations for D-link Channel Business for Active products.

2. Responsible to make the channel business profitable for India & SAARC countries. Also responsible
for ensuring business predictability & forecasting. Responsible for formulation of channel strategy &
Pricing including LFR. Successfully launched 3G & Cloud business products into channel & LFR
Achievements
 Channel Revenue growth from INR 105 Cr($ 15mn) to INR 300Cr ( $ 45Mn )
 Business turnaround from a loss making to a profit making business
 Achieved complete business revamp of business in India & SAARC
 Awarded for the fastest channelgrowth ever achieved in the history of D-link.
 Closed the largest Wireless Router order in D-link history ( 30,000 routers )
QNAP International Inc January 2010 to March 2011
QNAP International Inc is a manufacturer of NAS products headquartered in Taiwan
DIRECTOR – BUSINESS DEVELOPMENT INDIA
Responsible for setting up operations for QNAP in India including distributors and the channel for
business. Responsible to formulate business strategy for India. Responsible for brand building and
team building for India.
Achievements
 Achieved a revenue of $ 750K
 Finalized and signed up a distributor for India Business
 Achieved finalization with an OEM partner and finalized a recurring business for $
120K/anum.
 Successfully conducted sales training for channel partners across the country.
D-LINK INDIA LTD & Transferred to SMARTLINK Ltd May 2009 to Dec 2009
Smartlink is a listed company in India having revenues of INR120Cr. Smartlink was a in a JV with D-
link Taiwan which was dissolved in Aug 2009. Smartlink sells Passive networking products under the
Brand name of Digilink.
VICE PRESIDENT – SALES & MARKETING, INDIA & SAARC
Responsible for the business operations for India & SAARC including product distribution strategies
and manpower strategies. Responsible for ensuring revenue targets and Organizational Profitability
Achievements
 Revamped distribution to include a hybrid distribution model – Regional & National model
together.
 Reopened Sri Lanka Business
 Achieved a revenue growth of 30% in a recessionary year of business.
NETGEAR INTERNATIONAL INC. Aug 2004 to Apr 2009
Netgear is a Global Brand of Networking products with Global revenues of $1BN
MANAGING DIRECTOR – CENTRAL ASIA PACIFIC
Responsible to set up Netgear Business operations in India from distribution to local India channel.
Responsible for setting up the initial sales and technical team, channel training, Brand building, RMA
strategy and complete Marketing. Responsible to product launches and ensuring profitability of the
operations in India & South East Asia.
Achievements
 Achieved distributor set up within the first Quarter.
 Promoted to Director Sales & Marketing in May 2006
 Promoted to Managing Director – CentralAsia Pacific in Oct 2007 ( India , SAARC & South
East Asia )

3.  Achieved 100% growth consistently for 3 years in India achieving revenues of $6.5Mn
 Successfully turned around the South East Asia operation to show profitability as well as
growth form $ 6MN to $8Mn
 Successfully formulated & implemented the RMA strategy in Central Asia Pacific.
PHILIPS INDIA LTD Jan 2003 To June 2004
MANAGER - CORPORATE SALES
Responsible for Corporate sales of Computer Monitor ( CRT & LCD). Responsible to manage a
corporate sales team,and formulating and implementatation of Corporate Sales Strategy, New End
Customer identification, New Corporate Reseller & System Integrator Engagement
VIEWSONIC INTERNATIONAL CORPORATION Jun 2001 To Dec 2002
SALES MANAGER - INDIA
Responsible to Start Up India Business Operation for Viewsonic computer monitors, LCD panels &
Projectors. Responsible for formulation of business strategy and sign up of National Distribution &
Channel Network. Responsible for Team formation, & Brand building activities along with
formulation of RMA strategy. Successfully grew Market share from 3% to 12% ( IDC)
PRIYA LTD. – I.T. DIVISION Jan 1998 To Jun 2001
SENIOR MANAGER- SALES AND MARKETING
As an active member of the core management team, was responsible for complete business nationally
distributing PC building blocks , including implementation of business strategies the organization as
well as of various Principal organizations like LG, Acton, GVC, Teac, Citrix & Intel. Responsible for
liason with all Principal Organizations. Responsible to increase foot print of Priya to new
geographies. Successfully implemented ISO 9000 within the company.
DENTSPLY INDIA PVT. LTD. Aug 1996 To Jan 1998
AREA SALES MANAGER - WESTERN INDIA
Dentsply International, USA, one of the largest manufacturer for Dental Products as well as
Materials globally. Responsible to set up Western India Operations and build a sales team for West
India operations. Responsibilities also include budgeting and stock planning, distribution.
GODREJ & BOYCE MFG CO LTD-EBE DIV(Ingram Micro India) Oct1988 To Aug
1996
SALES OFFICER / SENIOR SALES OFFICER / BRANCH HEAD- MAHARASHTRA
Godrej is a very well known brand in India. Responsible initially for manual typewriters & being a
top performer was given the option to move into a new business set up into Electronics. Responsible
to set up a completely new business channel for Electronic Typewriters, Fax Machines and Dot
Matrix printers across Maharashtra excluding Mumbai and Parts of Gujrat. Godrej then collaborated
with Tech Pacific to enter the distribution of IT Hardware with some of the best known hardware
brands. Responsible for business and distribution strategy and branch profitability.
WOCKHARDT LTD Apr 1986 To Sept 1988
PROFESSIONAL SALES REPRESENTATIVE – Nashik & Dhule Districts
Responsible to handle distribution of Wockhardt formulations products in Nashik & Dhule Districts
as well as ensure chemist & doctor coverage in the geographies. Gold medalist in sales ranking in the
top 3 performers Nationally
Educational Qualifications: Bachelor of Science , University of Bombay
Personal Details
Date of Birth: 26th
Jan 1964
Address : F-58 Gilder Baug, J.B. Nagar,Andheri (East), Mumbai - 400 059. India