1. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?
Evaluation: Question 4

2. Age
My target audience is a fairly wide bracket age wise. I
would expect that most buyers in my target audience to
be between 16 and 25. As my sub-genre of indie/indie
rock varies dramatically in terms of sound, it is an
appealing genre to a range of ages.
I chose a wide age bracket for my target audience due to
the type of magazine I intended to create. I have chosen
age 25 as the top end of my bracket as I wanted to target
a more mature audience so that my magazine could talk
technically about musicians within reviews.

3. Gender
My chosen musical genre is aimed neither specifically
at one gender. As a fan of the indie/indie rock genre
myself, I am aware that the following audience for
this genre is broad, nor gender specific. I have
ensured that my magazine’s design represents this.

4. Social Class
The average reader of my magazine would be a
working class citizen – in a B or C class. They would
either be in further education or working a full-time
job. I believe that they would be working in a
somewhat creative field of work since the sub-genre
of music which my magazine centres on is creative in
sound and design.

5. Meet the target audience…
This is Andy. He is a typical member of my
target audience. Andy is 19 and has just
completed his A Level studies. He is now in a
full-time job working in a high street music
store. His passion is playing guitar – and so
during his spare time, he enjoys rehearsing
with his band members. On weekends, his
band plays small sets at local pubs. He enjoys
having a diverse range of music within his
library and although he has his favourites, he
is always keen to widen the range by
discovering new and up-coming artists. Andy
can be seen saving his money monthly to
attend festivals and gigs with his friends.

6. Meet the target audience…
Louise is a weekly buyer of Phonic magazine. She
is a 23 year old university graduate. She has a BA
in Graphic Design and now works designing
album artwork. She has a keen interest in art as
well as music, and keeps up to date with the
latest trends music wise. She is a fan of large
indie bands and enjoys attending local festivals
to hear new music. She is the vocalist member of
an indie pop band which she formed with friends
at university. They are currently unsigned, but
upload their music to social networking sites in
the hope of being signed to a record label in the
near future.

7. Buying Habits
Andy earns substantially less than Louise – who has a
higher paying job due to having continued education
to university level. Andy works in HMV – a high
street music store. Although he earns less than
Louise, he is able to keep up to date with the music he
loves due to having an employee discount in-store.
He keeps up to date with artist releases so that he is
able to advise customers accordingly. Andy shops in
high-street stores such as Topman and River Island;
but is not loyal to specific brands. As a typical 19 year
old, he can be seen wearing simple t-shirts, skinny
jeans and trainers – casual every-day clothing. He
learns about new up and coming artists mainly
through reading Phonic, attending small festivals and
through word of mouth.

8. Buying Habits
Louise is loyal to the brands she loves – as she earns a substantial amount
of money, she has disposable income which enables her to purchase the
more expensive high-street branded products she likes. She shops at places
such as Urban Outfitters and Lazy Oaf Clothing. She wears an eclectic
range of clothes and although she keeps up to date with trends, she has her
own unique “festival” look. She downloads her favourite music from
iTunes but also finds new music from her magazine subscription to Phonic
as well as through listening to suggested tracks on Spotify. She follows the
movements of her favourite artists on social networking sites like Facebook
and Twitter to ensure that she can attend up coming concerts.