target audience profile

1. Secondary Target
Audience Profile

2. Gender
The gender target for the music
video is both male and female. I
will try to include all genders as it
will hopefully make the video seem
more diverse. Most males and
females enjoy listening to music
and therefore watching music
videos.
Social Class
The two social class groups that I
would like to video to target is A
and B. This is upper/upper middle
class. In order to do this I would
keep the video sophisticated. When
I am filming the video, I would have
to keep the target audience in
consideration so that it would still
appeal to everyone.Age
The target age for the music
video is 16 – 22. The older side
of this age range are more likely
to watch the music videos and
reminisce and perhaps compare
them to the ones that were
coming out when they were 16;
especially if the song used is
very modern.
Psychographics
The older side of the
target audience are most
likely to be spending time
going out to clubs with
friends at night and then
studying/learning during
the day.

3. Interests
The main interests of the target
audience are probably going out to
night-clubs or maybe the more
expensive and ‘posh’ restaurants
and catching up with old friends or
even meeting new people. They
are probably less likely o be
spending a lot of time with family
as they may be travelling, at
university or have a current job.
They may also be spending a
considerable amount of time
studying and getting to know what
it is like to be independent. They
may go to places that are less
known for heavy tourism and may
enjoy spending a day out with
friends and exploring around their
local are or somewhere they know
less well.
Geodemographic
It is most likely that the
target audience may be
living away from home
as they may be studying
at university and living
in student housing or
they may even be
travelling around the
world in the hope of
‘finding themselves’.
However, it is still
possible that they may
be living at home with
their family. For
example, as the target
audience is upper/upper
middle class, they may
be living in the more
prestigious part of
London such as Chelsea
and Kensington.

4. This is another example of someone that would be part
of my target audience. This is Cameron Loughton, he is
21 years old and is currently in his third year studying
English Literature at Cambridge University. He enjoys
listening to electronic/house music but his favourite is
dance music. He doesn’t have a part time job as he
spends the majority of his time studying, sleeping and
going out with friends. He has may friends at university
all studying different subjects however they all enjoy
listening to the same music which may be why they get
on. When they go out to a night club, it also means
that they enjoy going to a lot of the same places due to
the music that is played there. Some of his favourite
artists are Gorgon City, Calvin Harris and M22.
When asked why he enjoys this type of music he
replied, “It is so easy to listen to and enjoy and all of
my friends love it as much as I do. It also helps me
zone out and cam down after a long day, especially if I
have had a lot of classes or lectures.”
The song I would use for this music video would be
dance/electronic inspired so it should hopefully appeal
to people like Cameron.