1. Target Audience Appeal
Gina Goodall
Billboard Magazine
How does this appeal to the specific
target audience?
This magazine appeals to the specific
target audience by using many different
ways. The target audience is 16-26 year
olds, this is because it provides the
audience (who like different ranges of
music) the latest updates in music and in
the charts, of alternative and a mix genre
of music.
Language:
This magazine uses a range of different
languages. ‘Olympics TV exposure boosts
music sales’ is sounding interesting and
waning more people to read this. The
target audience of younger people will
be up with the Olympics and want to know more. They also use quotes like ‘Gaming your music
player’ which appeals to the younger, most likely males, as they’ ll be into music and games and this
will automatically connect with them. The language in billboard is quite informal but still
sophisticated and urban. ‘BANG BANG BOOGIE’ will also appeal to the target audience as its informal
and fun, it’s the start of an article which also makes it interesting. ‘New Clicks On The Bloc’ is quite
informal and people will wonder who the new artist is (as this is a mix genre), the missing out of the
‘K’ on the ‘bloc’ automatically appeals to the younger target audience of 16-26 year olds as they will
think this is cool. The quote ‘What teens want’ will also appeal to the teenagers who read this
magazine as it is specifically aiming it at them with the word ‘teens’.
Colour: The colour in this magazine all contrasts and goes
with each page, making the whole magazine more
appealing and look better to the eye. This appeals to the
age group 16-26 as there is a mix of colours that all go well
with each other and it doesn’t look too tacky or too much.
For example on most of the pages there will be lines of blue,
which is quite a bright happy colour which will appeal to
both males and females, mostly younger. On some of the
pages there will be a block of yellow with news in it, this will
be in the let third, which is conventional. The yellow goes
well with the stripes of blue and is also appealing as it’s a
bright colour but not too vibrant. The interview with the
main story about Robin Thicke is in all a dark black colour,
this makes it look more mysterious and readable.
2. The text is all in white, which contrasts and goes well with
the dark background, this relates to the mix genre as nobody
will know what genre it can be and will read it. The interview
with Nelly will also appeal because the main colours are
black and white, which goes well together and will look
readable. The black has connotations of power and
symbolises that he is music royalty, the audience will know
who it is. The white also signifies purity and innocence and
that he is fresh and reflects his persona, this will also appeal
to the target audience as it’s quite modern and
contemporary.
Images: The images in this magazine relate and appeal to the
audience. The image of Nelly sitting on a throne is appealing
as people will know who It is and the throne makes him seem
like royalty in music which will also interest the audience.
The sunglasses Nelly is wearing makes him seem more cool
and ‘gangsta’ they also make him seem more mysterious
which could also appeal to the younger audience as he is quite popular. This can also appeal to the
male audience as he is quite fashionable and men can see him as a fashion icon. The images of Robin
Thicke also appeal to the audience of females as he is quite attractive and popular which will also
make them want to read it. He is also in dark colours which makes him more mysterious and
masculine. The ‘New Clicks on the block’s image is also
appealing as they seem quite ‘chilled’ and ‘cool’. It’s also at a
low angle which makes them seem more powerful and
masculine. It can appeal to the audience as they seem around
at age. They also seem quite fashionable which will appeal to
the men audience as they could also see them as icons. The
image of the Jonas Brothers also appeals to the audience as its
making them look powerful and cool. They’re also dressed
quite smart so they’ll appeal to the more sophisticated
audience. They will appeal to the younger audience as they’re
quite new and young as well, they are also good looking so his
can appeal to the female audience.
3. Content: The content of billboard magazine appeals to the audience in many different ways. In this
magazine there are many articles with well-known popular artists which include Robin Thicke and
The Jonas Brothers, this will help appeal to the target audience as they’re recent and in the charts so
people will be more interested, they are also mainly younger singers which will appeal to the target
audience of 16-26 year olds because the artists will be around that age. They also attract the
audience by having the most recent chart updates on all music
genres which they will want to read and be into. The article about
‘Gaming Your Music Player’ will also appeal to the target audience
as they’re quite young and will be more associated with technology
such as gaming and music player. The content also features new
artists which will also appeal to the audience as they will be into
new and popular music and will want to read about new upcoming
artists. Billboard also reaches its target audience by having new
album reviews which will
interest the audience as
that is what they’ll be
interested in. The content
appeals to females by
using popular attractive
artists which they’ll want
to read about.
