Target audience profile for my A2 media coursework

1. Target Audience Profile
By Kerry-Ann

2. Our target audience is the main purpose of our music videos, this is due to the fact that music video is primarily aimed at young teenager going into adulthood. It shows the struggles that
they could face and how it can impact them. Hence the reason that our target profile will be based on :
• Passions/ Interests
• How important music videos are
• What makes a good music video
• Ideologies that are in music videos
Target Audience Profile:
Demographics Psychographics
Age : 13-25 • Style of clothing is casual/ a bit rough around the edges/
is presentable and is smart at the same time.
Sex: Either • Are most likely to shop in H&M/Primark/ Topman/ JD and
etc.
• Their attitude is strong but emotional at the same time. It
is hopeful and loyal but also respectable.
• Are very strong about their beliefs and believe that they
can solve every problem. Comes from a rough
background but hope to better themselves and is
streetwise.
• Likes to spend time with their family and friends as well
as going to parties to live life.
• Enjoy a variety of films not from specific genres and does
not care about what anyone thinks
• Listens to a wide range of music , not genre specific and
tries to be unique.

3. Interests and passions
While conducting research on how our target audience likes to
spend there free-time during the school week and the weekends.
The most common answer that we received was that majority of
the people like to spend their free-time with friends. This suggests
that our audience is socially active and prefer to go out when they
have opportunity too. Another factor that our target audience
likes to do is listen to music, this shows that our target audience
takes music seriously and can demonstrate that they have a fair
understanding of the different genres that occur within the
industry. Another pastime that our target audience likes to do is go
to parties, which means that they enjoy to have fun and are abe to
experience a different side to life.

4. Importance of music video’s
Music video’s are important within society due to the fact that they
influence a lot of people. Our target audience believe that music videos
are important to society this is because “ they can portray a certain
message that makes you think about what is happening in the world
and that you can relate to, or it can be a video that is objectifying both
sexes and has no meaning to anyone”. However, at least 20% of our
target audience said that they prefer to listen to the music without
actually watching the video. This is because they want to hear the lyrics
and the meaning of the song, instead of just watching a video that may
not even relate to the meaning of song. It also means that they can
figure out different meanings of the song that might occur, instead of
focusing on the message that the video portrays.

5. My name is Joe and I go
to sixth form where I
study Maths, Media
and Photography.
My friends call me J because
they can’t be bothered to say
my name. I like to play football
on the weekend, but I also like
to play my PlayStation to pass
the time.
My taste in music varies from
time to time. This is because
sometimes I like to listen to
classical music because it
calms me. As well as listening
to pop music because I like to
dance around the house
sometimes.
My favourite genre of music is singer-
songwriters because they usually write
songs that have a very deep meaning. I
can relate to them they create songs
that I can relate to any situation with.
They are less common to notice which
means that to some of my friends I am
weird, but it also means that I am
showing them different genres of
songs.

6. My name is Mya and I am 17 years old. I
go to sixth form and study English
Literature, Drama, Art as well as Health
and Social care.
I go swimming twice a week as
well as attending the gym at least
3 times a week. My friends say I
am a fitness freak, but I find it
calm me by doing exercise. I also
do yoga to be different to the
cardio that I do.
I like to go to parties on the
weekend, I like to listen to pop
music generally. If I go to a party
and there is no pop music playing, I
tend to go outside and talk to my
other friends.
I also have a part time job at
Hamleys, its fun because I just play
with toys all day. I also work night
shifts at Sainsbury Express because I
need the extra money to buy stuff
for school and for myself.