9. • With the first idea with the cream background, after gathering peer feedback we
decided it looked too much like a certificate and that that colour and amount of
writing made it look quite amateur and unconventional.
• Next I tried to change the colour of the background to a similar shade that was in
the photo, this worked better but there was still too much writing.
• I did notice quite a lot or writing on some adverts though so it does appear to be a
convention, therefore I tried to move it around and change the colour to see if it
would make it look any better.
• I found changing the font to white clashed a bit against the background, and in the
end I decided that it was potentially the pictures that were limiting what I could do
with the advert, and making it look a bit muddled.
• I removed the pictures next and went for the more minimalist look by using the fame
colours and shapes that I had experimented with on the digipak.
• I much preferred this, and after finding a better colour for the background than the
blue I decided to try adding in the photos again just to see how it would look now.
• Again after some peer reviews I decided that the most conventional thing to do
would be to use the shapes and the bold contrasting colours. I also removed most of
the text to keep it cohesive with the minimalist theme.
• I later added in a stroke on the outside of the shapes as I found the yellow against eh
pink was a but uncomfortable to look at, it also made the motif stand out from the
pink background, and as it contains the main information about the album, I think
having it stand out is important.
