Link Development - SES London 2012

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My presentation from SES London 2012 on Link Development strategies. From link prospecting and research and link analysis. To link development strategies including: link reclamation, link baiti and content outreach (article marketing).

Technology Design

Link Development Lisa Myers CEO, Verve Search #SESLondon @LisaDMyers

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[object Object],[object Object],[object Object],#SESLondon @LisaDMyers

Social Influencers ,[object Object],[object Object],#SESLondon @LisaDMyers

What to analyse: The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],#SESLondon @LisaDMyers

Use of Anchor Text #SESLondon @LisaDMyers

# Domains Linking #SESLondon @LisaDMyers

Assigning Tasks Assign link targets to the right people e.g. SEO, client, guest post writer etc

Set a task in competitor view #SESLondon @LisaDMyers

Finding Relevant Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#SESLondon @LisaDMyers

Large Scale Link Prospecting ,[object Object],[object Object],[object Object],[object Object],[object Object],#SESLondon @LisaDMyers

Types of Link Development ,[object Object],[object Object],[object Object],[object Object],#SESLondon @LisaDMyers

Utilising Existing Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],#SESLondon @LisaDMyers

Apple.com Links to domain= 35.8 MILLION! PR=9/10

Link Building ,[object Object],[object Object],[object Object],Should NOT be Primary Link Dev Strategy

GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking

Host the content! ,[object Object],[object Object],#SESLondon @LisaDMyers

Spread the Word ,[object Object],[object Object],#SESLondon @LisaDMyers

INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)

Result ,[object Object],[object Object],[object Object],[object Object]

article marketing Using a piece of content to get a link can be very EFFECTIVE!

Give something back ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing the content ,[object Object],[object Object],[object Object],[object Object],[object Object],real examples {article marketing

Yale Door ,[object Object],[object Object],[object Object],[object Object],#SESLondon @LisaDMyers

Stuff.TV inks to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44

Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44

Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership

Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com #SESLondon @LisaDMyers @LisaDMyers

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Link Development - SES London 2012

1. Link Development Lisa Myers CEO, Verve Search #SESLondon @LisaDMyers

2. How to generate relevant links

3. SEO TOOLS +

5. #1 { target audience

7. Put yourself in their “shoes”

10. { link analysis & management #2

11. tools...

12.

13. Use of Anchor Text #SESLondon @LisaDMyers

14. Depth of Links #SESLondon @LisaDMyers

15. Type of Links #SESLondon @LisaDMyers

16. # Domains Linking #SESLondon @LisaDMyers

17. Filtering

18. Link Building Management

19.

20. Assigning Tasks Assign link targets to the right people e.g. SEO, client, guest post writer etc

21. Set a task in competitor view #SESLondon @LisaDMyers

22. { link prospecting #3

23.

24.

25. { creative & development #4

26.

27.

28. Apple.com Links to domain= 35.8 MILLION! PR=9/10

29. link building

30.

31. link baiting great digital content

32.

33. GREAT IDEA funny interesting competitions intelligent newsworthy educational provoking

34.

35.

36.

37. INTEGRATE Your Website Landing/ Campaign Page Email Campaign Offline (mail campaign)

38. real examples {link bait

39.

40.

41.

42.

43.

44. #1

45.

46. article marketing Using a piece of content to get a link can be very EFFECTIVE!

47.

48.

49.

50.

51. Stuff.TV inks to domain= 378,071 Monthly visits circa.150,000 (UK) circa 240,000 (global) 74% male readers 67% of visitors between 25 – 44

52. Coolestgadgets.com Links to domain= 425,886 Monthly visits ca. 60,000 (UK) 72% male readers 60% of visitors between 25 – 44

53. Wired.com Links to domain= 7,79 MILLION PR= 8 Worldwide readership

54. Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com #SESLondon @LisaDMyers @LisaDMyers

Link Development - SES London 2012

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