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All About LinkedIn: For Beginners


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LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.

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All About LinkedIn: For Beginners

  1. 1. For Beginners
  2. 2. •  •  •  •  You need a LinkedIn profile Click Join Now to get started Follow the instructions Stuck? LinkedIn has a great Help Center (
  3. 3. •  Connect with coworkers, friends, acquaintances, and those with whom you are interested in networking •  Customize the default message •  Don’t feel obligated to accept requests
  4. 4. •  Add updates on LinkedIn homepage (articles, news, etc.) •  3 – 5 times per week •  Share other company’s statuses, and engage with your connections
  5. 5. •  Follow other companies in your industry as well as your own employer •  This info appears on the bottom of your profile
  6. 6. •  Professional •  High quality es! Y No.
  7. 7. In this section: •  Be interesting •  Get to the point (short & sweet) •  Tell a story
  8. 8. In this section: •  Under each job, briefly explain what you did •  Your experience should be robust •  Cite specific examples of your accomplishments (i.e. increased revenue by 50% by eliminating wasteful activities)
  9. 9. In this section: •  Robust, relevant skills section •  Your skills should be endorsed by others •  Endorse others and they are more likely to endorse you
  10. 10. •  Write recommendations for co-workers and supervisors •  Ask a supervisor or co-worker to write you a recommendation on LinkedIn •  Research how to write and ask for recommendations
  11. 11. These next few examples got it right!
  12. 12. Exercise: Seek out professionals in your field and check out their profiles. Consider our tips for creating a good profile and then emulate those in your field that you deem “good” based on the previously mentioned info.
  13. 13. What are groups and why are they important? Groups are a place to stay up-to-date about trending topics and discussions in your industry. If used properly, groups can help you meet people and can present opportunities for growth for your company.  
  14. 14. •  Join groups related to your industry •  You can also join groups related to hobbies or other things you enjoy •  Actively participate in these groups The above groups are a great start for someone in content marketing!
  15. 15. Exercise: •  Join three to five groups related to your profession •  Comment on two group posts daily •  Post two weekly articles to groups and follow up on conversation •  Connect with two professionals in your field or your target market each week
  16. 16. To learn more about LinkedIn, check out some of the resources on our blog: Email us at: