LinkedIn Training - Harness the Power of the LinkedIn Professional Network
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Harness the Power of the LinkedIn Professional Network (Recorded Thursday 30th July - 11am - 12pm - Online Zoom) Provide greater #brand awareness and increase your #digital reach by building connections. Does your digital footprint match the real you? When was the last time you updated your biography or updated your experience? Find out how to utilise all the tools at your disposal to enhance your online presence, find and #connect to potential prospects and stay in the conversation! #Socialmedia has seen a huge spike in usage during the #pandemic, with over 575+ million users and more than 260 million monthly active users #LinkedIn is a must-have for the majority of businesses. Using the platform to it’s full potential and creating engaging posts to entertain and inform your network is crucial for success.
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LinkedIn Training - Harness the Power of the LinkedIn Professional Network
- 1. LOCAL | FRIENDLY | HELPFUL FULL SERVICE DIGITAL MARKETING AGENCY
- 3. Source: https://foundationinc.co/lab/b2b-marketing-linkedin-stats/ WHY USE LINKEDIN? 575+ MILLION MEMBERS 260 MILLION ACTIVE USERS USE DAILY SLIDESHARE HAS 70 MILLION ACTIVE USERS 80% OF B2B LEADS COME FROM LINKEDIN VS. OTHER SOCIAL PLATFORMS 101 MILLION SENIOR LEVEL OR DECISION MAKING PAID ADS: MIN £8 DAILY BUDGET
- 4. PAID ACCOUNTS?• Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. • Paid for account access provider greater reach, visibility and features. • Discuss: Limited searches and results for normal accounts
- 5. PROFILE
- 6. BEST HEADLINES• 31 characters is all you've got before LI cut off the text! • “Want to physically put your bra…” went onto say “…brand into the hands of thousands of students in September?” • Be very careful with other words, unfortunate titles ending with the word Analytics.... Any guesses where LI cut that word?
- 7. Complete your profile fully and monitor your SSI Score! https://www.linkedin.com/sales/ssiSSI SCORE
- 8. • Complete your profile fully • Make updating your LinkedIn page part of the compliance process when fundamental updates occur at your company, as LinkedIn is often a source of truth for individuals doing research. • Respond & Answer questions, comments, posts and other reviews. Offer advice! • Advertise jobs and openings • Promote upcoming events COMPANY
- 9. • Community Hashtags • Article Subscriptions ‘Newsletters’ • Call To Action Buttons • Notify Employees • Document Sharing/Embed • Live Video (Native Content) • Find Nearby & QR Code • Events NEW FEATURES
- 10. EVENTS
- 11. UNDERSTAND & CONNECT TO YOUR AUDIENCE ANALYSE YOUR COMPETITION. CREATE A CONTENT PLAN DEFINE A REGULAR TONE AND FREQUENCY ENGAGE YOUR AUDIENCE OBSESS OVER ANALYTICS STRATEGY
- 12. CONNECT “Hi, thanks for viewing my profile. I read your recommendations and work history with interest. Would you like to connect on LinkedIn?” Or “Hi, thanks for viewing my profile – I see you know xxx. I wondered if you would like to connect on LinkedIn?”
- 13. NEARBYConnect with local LinkedIn members who are in range. …or use the ‘QR’ scan version. Ideal for business events, networking and conferences. Connect quickly without searching or knowing their names!
- 14. SEARCH Search and find new connections by location, company, job title… …even connections of certain people!
- 15. POSTS • White Papers & Help Guides • Statistics (Polls) • Infographics • Meet The Team (Share Profile) • Behind The Scenes (Video) • Industry Changes
- 16. POSTS
- 17. POSTS
- 18. POSTS
- 19. ARTICLES • Your headline is critical — make it concise, engaging, and between 40-49 characters • Length matters; aim for 1500-2000 words, include web links • Find your "voice" — write how you talk and let your personality shine
- 20. ARTICLES
- 21. SLIDES
- 22. TRENDING #HASHTAG Follow hashtags on topics of interest to you and your organization Use long form content, at least a few lines of text Use hashtags in your posts, but no more than three or four Catchy subject or questions which encourage ‘clicks’ Post content that creates a conversation ‘comments’ and interactions ‘likes’ Add a photo or video to your post Engagement the first hour after you post is critical Share within groups and ‘like’ or ‘comment’ on these posts Employees or LinkedIn users within the industry/follow the hashtag help Ongoing likes, comments and shares (including hashtag) helps
- 23. ALGORITH M
- 24. 1. LIKE 2. LOVE 3. DEFEND ENGAGE Boost Your LinkedIn Profile Content Schedule / Plan 3 Months Access Stand Out / Be Authentic Make Your Content Go Further Be Patient, Be Consistent
- 25. WEB 123 Internet Group hello@123internet.agency Upper Tilers Barn, Milton Keynes, Buckinghamshire, MK11 3LL Milton Keynes: 01908 231 230 Northampton: 01604 231 231 London: 0208 123 6231
Editor's Notes
- Relationships you build with your customers are the foundations upon which other aspects of your business can grow! All relationships grow when you cultivate them, the opportunity to do this via social media is massive! The relationships you build with your customers will lead to loyalty which can help support your brand during both the good and the bad times. PEOPLE STILL BUY FROM…PEOPLE! Develop relationships: take time to read and leave insightful comments on the content they share. Leave out the sales messages at this stage. Be helpful: When you help someone advance their career, solve a problem, or look good in front of their boss, you can turn an acquaintance into an ally. There is no substitute for genuine interest. Ask for referrals: Part of building an ongoing relationship is the give-and-take of referrals. Most satisfied customers are willing to give them, but most salespeople never ask. Strong, long-lasting, mutually beneficial relationships are the foundation of a successful social selling career. When you have a base of satisfied customers, you can create a perpetual-motion pipeline, with inbound inquiries replacing most of your prospecting.
- Engagement is at the heart of social media, and without it, you're left with a megaphone and no one to hear you. The feelings of any customers toward your brand can range hugely! The majority of customers can move through three stages in their life-cycle. Stage 1. The people who like you are most likely having their expectations met and have a low level of engagement. Stage 2. Learning more about your customers, listening to them and later engaging with them can help build this bond and increase the likeliness that these customers will share their positive experiences with their social network connections, creating a sense of brand love. Stage 3. There is another level where this relationship grows even deeper. When a customer becomes willing to defend your brand. This final level shows that your customers are not only engaging frequently and providing recommendations, but also standing up to defend your brand.