SlideShare a Scribd company logo
1 of 43
with
Getting Leads
Solid Leads
Facebook
 2 Trackable Leads in 6 Years
 Both Were Direct Recommendations
 LinkedIn Leads Strictly from Profile
It’s Where You Go to
Find an Expert
It’s the World’s Largest
Database of Business People
And it’s Free!
LinkedIn
Ranking
on Google
 It ranks above
Google+
Find Ideal Client/Customer
 Know Your Keywords
 Nile Nickel Specifics
Advanced Search
 Very Powerful
 Find Target Customer
Drill Down and Find Leads
Non-Profit,
Opthamologist
or Anything
Else
Help Your Ideal Client
Find You
Complete Your Profile with Your
Customer in Mind
Different from Targeting the
Hiring Manager
People Don’t Want
the Water Hose
They Want the Choice of Not
Carrying a Bucket
They Buy the Why & the Result
Headline
Headline is Not Your Rank
 Use Keywords  Separator Bar
 120 Characters
Current Position
 Shows up in Experience
 Use Keywords in Title
 It’s Clickable
Experience
Crafting Your Headline
 You create phone apps and are looking for
new clients. You’ve also authored an eBook
on music production and want to use
LinkedIn to meet more folks from the music
industry.
 Your headline could say “App Developer
looking for new opportunities | Musician |
Author of “Secrets of Indie Music
Production”
Experience
Experience #2
Reuse of Keywords
 Google Allows Reuse of Keywords on LinkedIn
 It Shows You Have a Lot of Experience in Your
Field
It’s ClickableExperience
Find Your Competition
Change Your Public Settings to Private
so They Don’t Know You Looked
Remember to Change Them Back to
Public
Build Relationships Same as Offline
Look for Commonality
(See Interests)
Top Ways to Connect
Under Additional Info
Very Under Used
All Links are Clickable
Interests
Use Other Fields
More Fields
Link to Your Other Platforms
or Websites
Images and Links
Conversation Ideas
Pets
Hobbies
Education
LinkedIn Does a Matchup When
You Look at Someone’s Profile
Great Ice-Breakers
The ‘In Common’ Feature
Use Hobbies or Keywords Listed
Elsewhere in Profile
Helps Your Search Ranking
Use Interests You Rank For
Make a Digital Version of Your
“What Do You Do” Speech
Add in Summary
Connect by Video
Use Conversation Starters
Put things in your profile
that will help people
start a conversation with
you
Under Honors and Awards:
Paid to Eat Ghiradelli Chocolate
and Write About it
Put Conversation Starters
in Your Profile
Videos in Summary
Interesting Videos
No Babies, Puppies or Kittens
Use Ted Talks or Vimeo
Posts that Get Engagement
E-Intros to Other Connections
Share Links to Valuable Content
Provide Useful Help
Ask a Question
Ask for a One Word Answer
What is one task you wish you
could hand off to someone
else?
Reuse of Keywords
 Google Allows Reuse of Keywords on LinkedIn
 It Shows You Have a Lot of Experience in Your
Field
Choosing Your Keywords
 What Am I Paying You For?
 PhD? CEO? Author? Coach?
Fill in Everything Else
 Volunteering
 Interests
 Awards, Even if Not Directly Related
Your Profile Will Be
in the Top 2% of
LinkedIn Members
WordPress Design, Training &
Dedicated Webmaster Service
For a Free Consultation
with Bonnie Dye:
eTrainingLive.com
bonniedye1@gmail.com
727-248-0393
Thanks!

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LinkedIn EMG 2016

Editor's Notes

  1. And yet, I get solid leads from it.
  2. On 2 occasions in the last 6 years I’ve gotten a lead from Facebook that put money in my pocket. On both of those occasions someone was desperate because their web person had disappeared on them, and one of my friends said, you need to call Bonnie Dye. But I didn’t get that lead simply by setting up my profile.
  3. Everything we’ll talk about today is from the standpoint of us as business owners finding customers
  4. Google ranks LinkedIn about Google+
  5. When I mention LinkedIn, people get a serious attitude. Nobody thinks of LinkedIn as fun or sexy. It’s like an old school corporation.
  6. Gets easier with practice
  7. We’re going to come back to the Headline in a minute and do a little exercise. But I want you to have a little more of the big picture first.
  8. Your relationship building process on LinkedIn should mirror the relationship building strategies you use face-to-face. People often make the faulty assumption that there are different rules of engagement for online and offline relationships. This is a mistake. The process and time involved are the same for both.
  9. Gets easier with practice