Link Building Secrets Revealed Ofer Dascalu Affilicon Israel June 2009


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Link Building Secrets Revealed Ofer Dascalu Affilicon Israel June 2009

  1. 1. Link Building Secrets Revealed Ofer Dascalu CEO, WiseImpact [email_address]
  2. 2. Real Life Experience vs. Theories <ul><li>Presenting what’s working and not necessarily what the search engines want you to do </li></ul><ul><li>Will not send you to look for the perfect & natural links </li></ul><ul><li>All presented strategies are legitimate </li></ul><ul><li>All of them are working and add value </li></ul><ul><li>When used wisely, can’t damage your site </li></ul><ul><li>In a competitive environment all possible means must be used </li></ul><ul><li>Don't believe everything you read </li></ul><ul><li>Stop been paranoid and give the search engines a little bit less credit… </li></ul>
  3. 3. Build value added site (for people) <ul><li>The times of poor one-page affiliate sites (or even vendors) are over – it will even get worse </li></ul><ul><li>It’s harder to get links to poor sites </li></ul><ul><li>Once you get to the top (with poor site) your days are numbered </li></ul><ul><li>Will help to bypass banning due to specific link building tactics </li></ul><ul><li>Opportunities will automatically come after you </li></ul>
  4. 4. Analyze your competitors backlinks <ul><li>It’s a goldmine , why don’t you do it? </li></ul><ul><li>When it comes to link building, your competitors can be your best friends </li></ul>        <ul><li>Use both Google & Yahoo to retrieve the data – they can’t hide their backlinks </li></ul><ul><li>Use linkdomain + keywords in order to find more sources </li></ul><ul><li>Systematically map them and actively contact all sources </li></ul>
  5. 5. Write guest posts <ul><li>It’s a win-win situation for both sides </li></ul><ul><li>Query string like “looking for guest post” or “this guest post was written” etc. </li></ul><ul><li>Everyone looks for quality content </li></ul><ul><li>First write something and then offer it – such move will make the process much faster </li></ul><ul><li>Spin the same post and offer to various relevant sources </li></ul><ul><li>Add complementary content on your site and include relevant links from your post </li></ul>
  6. 6. Forums & Blogs participation <ul><li>Find the ones that are relevant to your niche </li></ul><ul><li>Constantly monitor and participate </li></ul><ul><li>Add links to your forum signature file </li></ul><ul><li>Leave relevant comments on blog posts </li></ul><ul><li>There are lots of Do-Follow blogs & forums </li></ul><ul><li>No-Follow ones can also add value and worth the invested effort too </li></ul><ul><li>All the time make sure you add value </li></ul>       
  7. 7. Link exchange with (true) partners <ul><li>3-ways are preferable but 2-ways can still add value </li></ul><ul><li>Add resources/links/partners contact page </li></ul>        <ul><li>Once you gain good PR valuable offers will automatically come after you </li></ul><ul><li>Don’t accept everything, relevance is crucial </li></ul><ul><li>Stay away from the link trading hubs and networks </li></ul>
  8. 8. Direct link acquisition <ul><li>In a competitive niche … Can you really allow yourself not doing it? </li></ul><ul><li>Use common sense, be smart and carefully evaluate each opportunity </li></ul><ul><li>Be carful from the SEs’ honey pots </li></ul><ul><li>Don’t move too fast </li></ul><ul><li>Be carful from scams , they are everywhere </li></ul><ul><li>Stay away from link networks </li></ul>
  9. 9. Direct link acquisition (cont.) <ul><li>Look for real sites – real content which attracts real visitors. Be carful from fake sites which their whole purpose is selling links </li></ul><ul><li>Focus on your niche, and truly look for relevance </li></ul><ul><li>Contextual links are the best – if impossible push for “in-sentence” links </li></ul><ul><li>Make sure the links nicely fit the site’s template and don’t look like spam </li></ul><ul><li>Avoid pages with more than 20 outgoing links </li></ul>
  10. 10. General & Niche Links Directories <ul><li>They do bring value! </li></ul><ul><li>Good method for deep linking </li></ul><ul><li>Great for anchor text variation optimization </li></ul><ul><li>Don’t bid for homepage listings, save money and go for internal pages listings </li></ul><ul><li>Make sure not only the homepage is indexed and that it’s live for at least a year </li></ul><ul><li>Move slow and manually pick each directory </li></ul><ul><li>Be carful from the SEs’ honey pots </li></ul><ul><li>Spread the submission work over few months </li></ul>       
  11. 11. Trace nearby links opportunities <ul><li>Search the web for articles, reviews, posts that have already mentioned your brand name, products or even personal name </li></ul><ul><li>Ask your partners, customers & friends for help </li></ul><ul><li>Add links to your web 2.0 various profile pages (your employees too) </li></ul>
  12. 12. <ul><li>Distribute Videos, eBooks, Widgets, Press Releases, Articles, CSS, Website Templates & Downloadable Applications </li></ul><ul><li>Submit to Blogs & RSS directories </li></ul><ul><li>Offer special discounts or gifts for reviews </li></ul><ul><li>Conduct raffles between linkers </li></ul><ul><li>Classified ads </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Q&A sites </li></ul><ul><li>And… </li></ul>So many other ideas…
  13. 13. Optimize your existing links <ul><li>Do they all have the best appropriate anchor text? </li></ul><ul><li>Do they point to the best page? </li></ul><ul><li>Can you add more links on the same page (to your other pages)? </li></ul><ul><li>Trace your 404 errors </li></ul><ul><li>What is their no-follow status? </li></ul><ul><li>Document everything and constantly monitor for status changes – they happen a lot! </li></ul>
  14. 14. Plan for the long run (!!!) <ul><li>Link building is an on-going process </li></ul><ul><li>No magic, just hard work </li></ul><ul><li>Choose the best strategies for your business </li></ul><ul><li>Defining and maintaining long term procedures is the key to success </li></ul><ul><li>Don’t look for overnight changes </li></ul><ul><li>Be prepared to invest a lot of time & money </li></ul>
  15. 15. Thank You for Listening Q&A [email_address]