The document provides information about Facebook, including its founding in 2004 as a platform limited to Harvard students, its growth to become the largest social network worldwide, and its name change to Meta in 2021. Key statistics on Facebook's user base and features are presented, followed by descriptions of common Facebook profile and page types, how to create and optimize a Facebook page, page inbox and publishing tools.

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F a c e b o o k
B y : L a m i a a A h m e d S a y e d

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• Facebook was founded by Mark Zuckerberg and
launched in 2004. During creation, Facebook was only
limited to Harvard students but was later available to
everyone above 13 years old as long as you had a valid
email address.
• Now, after nearly 18 years of existing, Facebook has
become, by far, the largest social network in the world.

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The name reflects an emphasis on the “metaverse,” where users interact
in virtual reality environments. Facebook changed its name to Meta in
October 2021 in an effort to rehabilitate the company’s image following
immense controversy over user privacy and dissemination of
misinformation and to promote the company’s

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Facebook stats

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Facebook common
features

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Active sessions
Download a Copy of All Your Facebooking

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Add Some Extra Security

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Edit Your Ad Preferences Privacy Checkup

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Embed Public Content

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Upload '360' Pics and Vids Make a Fundraiser

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Facebook Gaming Send Money Through Facebook

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Apps And Websites Access

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Business integrations

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Climate Science Centre Market place

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Most Recent Your Time On Facebook

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Discover Events Why you see this ad?

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• https://www.facebook.com/mobile/messenger/contacts
Manage your uploaded contacts

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Facebook Page,
Profile, And Group

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E Pages Profiles Groups
Can I create a business
presence?
Yes No Yes
How much does this cost? Free Free Free
Who can see my business
information?
Public
Public
Private
Public
Private
Where can I see how my
business is performing on
Facebook?
Insights Tab
Ads Manager
Business Manager
Pages Manager App
Not available in classic profile Groups Insights
Can I use this platform to
advertise?
Yes Not available in classic profile No
Who is this recommended for?
Businesses
Local shops/stores
Organizations
Non-profits
Public figures and Politicians
Individuals
Individuals
Pages
What other tools are available
to use on these platforms?
Posts
Stories
Events
Appointments
Groups
Advertising
Shop
Posts
Stories
Events
Posts
Stories
Events

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Types of Facebook profiles and pages

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How to create
Facebook Page?

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To get your own business Page started on Facebook, all you need is a personal profile.

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E • To create a Page from your personal account, select Create from the top-right menu, and
then Page from the drop-down menu.

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E • Next, you'll name your Page. All you need to do here is add the name of your business.
• Second, add a category to describe your Page. Type a word or two into the text box that best
describes your type of business and select a category from the options.
• If you don't see your business type, try using different key words to search. You can change the
category and name of the your organization later, if you need to.
• Next, fill out your business address and phone number. If you don't want your business address
visible, select the box that says Don't show my address. When you're done, click Continue.
• Add a profile picture and a cover photo
Profile pictures can help more people find your Page, and they’ll also be able to recognize it in
posts, comments, and more. If you have a logo, use it for your profile picture!
• Add a cover photo
• we recommend using an image that is sized 828 x 315 pixels.

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E • Add a short description
• This section is optional, but we recommend filing it out so that people know what your business is about.
It also helps your business appear in search results when people look for you online.
• This field has a 155-character limit, so add the most important information here, like your business
location, value proposition, and so on.
• Create a Page username

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How to determine
the username?

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E https://www.namecheckr.com/

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How to Optimize
your Facebook
Page?

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Add more information, such as your website, email address, and location map, click About in the left
hand navigation

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• Add a call-to-action button
Encourage people to take the action you want them to take when they reach your Page by adding a call-to-
action (CTA) button.
The button is featured prominently at the top of the Page beneath your cover photo.
It can help drive a range of different actions to align with your business goals, including sending a message,
booking an appointment, making a purchase and more.
Hover your mouse over the CTA button. In the pop-up menu, click on Test Button.

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E Don’t Forget Page Tips

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• After 30 people like your Page, you'll have access to Page Insights, which features data on how
many people have visited your Page, their demographics, which posts performed well, and
more.
• Once 100 people Like your Page, you can start "watching" up to 100 Pages. This feature allows
you to see how other Pages - including any competing businesses - are performing.

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Like other Pages

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Review your settings
•

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Connect your page with WhatsApp business account

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• Option to setup your business details
• Message statistics
• Automated greeting and away response
• Quick reply templates
• Grouping chat with meaningful label
• Verified business mark
• Quick search filters
• Short link
8 reasons to use WhatsApp business

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Connect your page with Instagram business account

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• page admins, editors, moderators and advertisers can create Instagram ads from Facebook and
manage comments on those ads.
• Page admins, editors and moderators can read and respond to Instagram comments and Direct
messages from their Facebook Page Inbox.
• Page admins and editors can share Facebook Page posts to Instagram. Anyone logged into the
connected Instagram account can share Instagram posts to a Facebook Page.
• Page admins and editors can add to your Page’s story from Instagram.
• Page admins, editors and moderators can view and manage customers’ Instagram contact
information in the Contacts tab on Facebook.
• Get started with shopping on Instagram. In addition to meeting business requirements, you will
need to have a linked Facebook Page to set up shopping on Instagram.
• Post efficiently. When your Page and professional account are linked, you can share posts on both
platforms. If you choose to advertise from your Facebook Page, you can also reach more people
with your ads because they can also run on Instagram.
7 reasons to connect Instagram business

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To further customize your Page with templates and tabs, click Settings in the top right hand corner of your
Page. Then, in the left hand navigation, click Templates and Tabs.

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Page Quality

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Facebook Page
Inbox

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E • As more people visit your Page, there will be more opportunities to connect with them directly.
So how do you keep track of the different comments, conversations and interactions?
• Your Page Inbox is a great tool to help you manage these interactions with your customers.
Through the Page Inbox, you are able to read and respond to messages that your business
receives through Messenger or Instagram Direct, as well as comments on your Facebook and
Instagram posts.

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Your Inbox is organized into:
Messages
This is where you will find the conversations you
have with people using Messenger and Instagram
Direct. Messenger is Facebook's chat feature,
which allows you to have one-on-one
communication with people. Instagram Direct is a
similar chat for your Instagram business account.

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Your Inbox is organized into:
Comments & more
Your Inbox also contains all the comments on your
Facebook and Instagram posts, so you can respond
to them in one place.

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You Can:
Set up automated responses: Respond to the most common questions about your
business. This feature can also help make sure that you don't miss questions from customers.
You can create custom keyword automations by defining specific keywords and/or phrases
that will cause an automated response to be sent when someone sends your business a
message with those keywords and/or phrases. Automated responses let you greet
customers, share information about your Page, respond to feedback and communicate about
jobs and appointments.

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You can:
• Organise Inbox: You can mark messages so they appear unread or so you know to follow up later. You can also move
messages to your Spam or Done folders.
• Filter conversations: Use a filter to further organise your Inbox. You can sort by unread messages and comments, those
that you need to follow up on, and by the person they're assigned to.
• Set a status: Let people know whether you're online to receive messages or offline, so they can expect a delay in your
response. You can also edit your automated responses and set times when you'll be offline.
• Search messages and comments: Find important messages and comments across Facebook, Messenger and Instagram
Direct with Search. You can search your Inbox for people, labels or message content.
• Manage customer information: Learn more about the people who message you directly from Inbox. When you open a
message, you'll see the customer's name, their photo, where they live and other information about the customer. From
here, you can add labels to the customer's profile and details, such as email address and phone number. You can also add
notes about the customer, which are private to you and people who manage your Page. These features can help you
organise your customer information, which can make it easier for you to talk to them again in the future.

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Facebook
Publishing Tools

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Photo/Video

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• If you upload a photo, you’ll be able to tag products in the image, as well as add descriptions.
• If you upload a video, you'll have many options for how your video displays. The basic options include
adding a custom thumbnail, adding tags, a title and a custom image. As you move on to more advanced
features, you’ll be able to do things like add a Call-to-Action button, cross-post across platforms, add
video captions, distribution options, custom labels and more.

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Stories
https://me.pcmag.com/social-networking/12163/24-cool-tricks-and-secret-gems-inside-facebook-messenger
Sharing a story from your page lets your customers engage with your business day to day. Stories are
photos and videos shared from your Facebook page that can be temporarily viewed or shared for 24
hours.

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Facebook Live
Video is growing in popularity, so it's no surprise that a lot of businesses
are using Facebook Live.
Featuring a live, streaming feed, Facebook Live lets you interact directly
with people via video. You feel like you’re right there, chatting with them!
This is a great way to help you capture more customer attention. Why?
Facebook Live videos are an event — and much more interesting in the
moment.

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Event
In Events, you can select the people you want to see your event
notice. When they accept the event, it will automatically display
in their personal Facebook calendar. Then, if you make changes,
they'll be notified. They'll also receive reminder about the event.
You can also see who accepted your invitation, so you can plan
for how many people to expect.

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Add Crosspost
Content

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• Crossposting allows you and another Page to post videos on each
other's behalf. Crossposting can only happen between Pages that have
added each other. You control which videos are eligible to be
crossposted. When a Page crossposts your videos, they will also be able
to view video insights for their posts.
What is Crosspost?

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The Branded
Content

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Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag
content that includes a third party, brand, or sponsor.

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Onboarding of new accounts and Pages to Meta Brand Collabs
Manager is paused. You can continue to use Brand Collabs
Manager with accounts and Pages that are already onboarded.
Take Attention!!!

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Facebook KPIs &
Insight

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Learn about Page Insights
The more information you have about your audience, the more content you can create to
satisfy their needs. Facebook’s Page Insights makes it easy to gather data about how your
fans are interacting with your Page and the content you share.
Insights gives you information about your Page’s overall performance, including data on
audience demographics and engagement. You can see metrics on your posts so you can
understand how many people you’re reaching. You’ll also see how many comments and
reactions are gained from specific posts—data that helps you plan future content.

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Overview
The overview section gives you a big picture view of everything that’s happened on your page
in the last week. Specifically it tracks three important measurements:

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E This section of your Insights page breaks down the total number of likes your page has
received. It looks at three key metrics:
•Total Likes: The total number of page likes over a 28 day period.

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The Post Reach section gives you an overview of how many people saw content from your page and how they
interacted with it. This information is broken down into four key metrics:
•Post Reach: The total number of people who were shown a specific post. This section is also broken down into
organic and paid reach.
•Likes, Comments, and Shares: How much positive engagement your page got. The higher this number is, the
more people will be shown your posts in the future.
•Hide, Report as Spam, and Unlikes: How many people engaged negatively with your page. High levels of
negative engagement will decrease the number of people who see your posts in the future.
•Total Reach: The total number of people who saw any kind of activity from your page.

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Visits
This section lets you see how many people are coming to your page and where they’re coming
from. It’s broken down into two key metrics:
•Page and Tab Visits: The total number of times each of your pages or tabs was viewed.

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This section is divided into three metrics:
•Post Type: How successful different types of posts were based on the average reach and audience
engagement.
•Top Posts From Pages You Watch: Engagement stats of posts made by the pages you’re watching. This is
a great way to keep track of how your competitors are approaching similar audiences or content.

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Video
This section uses three different metrics to give you a sense of what kind of video content is
most successful on your page:
•Video Views: The total number of times your page’s videos were viewed for at least three
seconds.
•30-Second Views: The number of times your page’s videos were viewed for at least 30
seconds (if your video is less than 30 seconds, this will measure how many times people viewed
97 percent of that video).
•Top Videos: The most-viewed videos on your page that were watched for three seconds or
more.

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• Peak Live Viewers: This shows the highest number of concurrent viewers who viewed your live broadcast for at least three
seconds. The curve you see in the graph shows the number of concurrent viewers watching different points of your live
broadcast for at least three seconds.
• Audience and Engagement: The Video Engagement graph shows you how aggregate audiences engaged at specific points
during a Live broadcast. This means you can see specific points throughout your broadcast of when people were moved to
react to, comment on, or share the video.
• Minutes viewed: This is the total number of minutes your video was watched, including replays and views less than three
seconds.
• ​Unique Viewers: This is the number of distinct people who viewed your video at least once. We’ll show you a breakdown of
people who viewed your video organically and through paid media (like a boosted post).
• 3-second Video Views: This is the number of times your video was played for an aggregate of at least three seconds, or for
nearly its total length, whichever happened first. There are several video views metrics you can find, such as three seconds, ten
seconds, etc. You’ll also see a breakdown of the percentage of people who viewed your video with sound on versus sound off.
Time spent replaying the video for a single impression won't be included.
• 10-Second Video Views: This is the number of times your video was played for at least 10 seconds, or for nearly its total length,
whichever happened first. Similar to Video Views, we’ll show you a breakdown of the percentage of people who viewed your
video with sound on versus sound off. Time spent replaying the video for a single impression won't be included.
Video metrics

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• ​Video Average Watch Time, This is calculated as:
Total watch time of your video / Total number of video plays (including replays)
• People Reached: (organic and paid)
• Post Engagement: (including total clicks to play, reactions, comments, and shares)
• Top Audience: Minutes viewed by age and gender
• Top Location: Minutes viewed by top geographic locations

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Audience

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• Actions on Page: The number of clicks on your Page's contact info and call-to-action button.
• Page Views: The number of times people, either logged in or out, viewed a Page's profile.
• Page Previews: The number of times people hovered over your Page name or profile picture to see a preview of your content.
• Page Likes: The number of new people who liked your Page, broken down by paid and non-paid. This number is an estimate.
• Post Reach: The number of people who had posts from your Page appear on their screen, broken down by total, organic and
promotions. This number is an estimate.
• Story Reach: The number of people who had stories from your Page on their screen, broken down by total, organic and
promotions. This number is an estimate.
• Recommendations: The number of times people recommended your Page.
• Post Engagements: The number of times people engaged with your posts through likes, comments, shares and more.
• Responsiveness: Your response rate is the percentage of messages you responded to. Your response time is the average time it
took for your Page to respond, based on the fastest 90% of response times. Visit the Help Center for more information.
• Videos: The number of times your Page's videos played for at least 3 seconds (or nearly their total length if shorter than 3
seconds), broken down by total, paid and non-paid. During a single instance of a video playing, we'll exclude replays.
• Page Followers: The number of new people who followed your Page, broken down by paid and non-paid. This number is an
estimate.
• Orders: The number of orders you received and your earnings in the chosen timeframe.

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https://www.fanpagekarma.com/

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Facebook Business

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• Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who
work on them—all in one place.”
• It’s a one-stop shop for all of your Facebook marketing and advertising activities, with
controlled multi-user access to additional resources like your Instagram account and product
catalogs.
• It’s also a central place to track your efforts, with detailed reports and visualization that show
you how your ads are performing.
Why Facebook business?

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1. Go to business.Facebook.com and click the big blue Create Account button at the top left of
the screen

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2. Enter your business name in the pop-up box, then click Continue.

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5.Add people to help you manage your Facebook assets
• From your Business Manager dashboard, click the gear icon (Business Settings) at the top of
the page.
• Click the People and Assets tab, then choose People in the left-hand column. This will bring up
a list of all the people who have access to your Facebook Business Manager.

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You can decide whether to give these individuals limited account access (choose Employee privileges)
or full access (choose Admin privileges). You can get more specific in the next stage. Make sure to add
people using their work email addresses.

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E Choose which pages you want each of your team members to work on

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E Connect your business partners or ad agency
• This might not apply to you if you’re just getting started with Facebook advertising, but you can always
come back to this step later.
1. From your Business Manager dashboard, click the gear icon (Business settings) at the top right.
2. Click on the People and Assets tab.
3. Select your Facebook page or ad account, then click Partners in the left column

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E Click Assign Partner.
• Choose the role you want to assign to your partner or agency. The roles are the same as described in Step
4 above.

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Meta Media Library lets your team store all your advertising videos and images in one
place. This lets you manage them so they're available when you create ads. You can:
Upload multiple files at once. Organize media in folders with varying permissions for
different ad accounts.
Meta Media Library

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T H A N K YO U
In/lamiaaasayed
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lamiaaasayed@gmail.com