Intro to marketing on Snapchat

1. By: Lamiaa Ahmed Sayed
Snapchat

2. What is
Snapchat?
Snapchat is a one-to-one and group messaging app for
sending photos, videos, and text messages that
disappear in seconds. It has several features including
Stories (photos or videos that can be replayed for 24
hours), Memories (saved photos for future viewing and
sharing), and filters and stickers (to embellish
messages)

7. How to Set Up a
Profile

8. First, download the Snapchat app from the App Store or Google Play.
Click “Sign Up” and create your new account.

9. Snapchat
features and
terminology

10. Snap: A Snap is a picture or video you send through the app to one or more of your
friends. A video snap can be a maximum of 10 seconds long. Snaps are deleted
once they’ve been viewed by all recipients, unless you add them to your Story, in
which case they disappear after 24 hours. Unopened Snaps are deleted after 30
days.
Stories: The Stories section of Snapchat showcases photos and videos that you’d
like to share with all your Snapchat friends.
Custom Stories: Custom Stories allow groups to create Stories together. You can
choose to create a Group Story, which allows specific people to contribute Snaps,
or a Geofenced Story, which allows your friends—and friends of friends—to
contribute Snaps to a story as long as they are at a specific place.

11. Filter: A Snapchat filter is a fun way to jazz up your Snaps by adding an overlay or
other special effects. Filters can change based on special events or holidays,
location, or time of day.
Chat: Snapchat’s version of instant messenger for individual and group chats.
Messages disappear after they are viewed.
Friends page: Swipe right from the camera screen to find this page, which lists
“the friends you want to talk to, when you want to talk to them,” based on
Snapchat’s algorithm. You’ll find all of your friends’ Chats and Stories here.
Discover page: it displays Stories from publishers and other creators, including
those you have subscribed to and those you might be interested in based on the
Snapchat algorithm.

12. Memories: Memories is a camera roll feature that backs up your Snaps and
Stories. You can choose to post older Snaps to your Story from Memories.
Snap Map: The Snap Map shows your location and the locations of all of your
friends, so you can see what’s happening right now, right where you are. To
access the Snap Map, pinch in on your screen. If you don’t want to share your
location, you can always put yourself in ghost mode.

13. How to Create a
Custom
Snapcode

14. A Snapcode is similar to a QR code — you can use your phone’s camera to take a
photo of a Snapcode to add a friend. To create one for your business account that
can be shared with your audience through digital or printed communication, go to
your “Settings.” You can find this by clicking on the ghost icon, then the gear icon
in the upper right-hand corner.

15. How to create
and send Snaps

16. 1. Take a picture or video
To take a picture, tap the capture (circular)
button at the bottom of the screen.
To take a video, hold the capture button
down and a red marker will appear to
indicate that it’s recording. You can capture
up to 10 seconds of video in one Snap. If
you keep holding the button down, it will
record multiple Snaps.

17. 2. Get creative
Creative Tools: The following creative tools appear
on the right of your screen.
Caption (T icon): Add a caption or any other text,
complete with bold, italics, or underline styles.
Doodle (pencil icon): Snapchat’s drawing tool. You
can change the color and size of your brush, or tap
the heart icon to draw with emojis.
Stickers (square icon that resembles a sticky
note): Add stickers from the Snapchat library
or create a personal Bitmoji sticker if you’re
feeling adventurous.

18. Paperclip (paperclip icon): Tap this icon to enter the
URL of any webpage. When your friend views your
Snap, they can swipe up to find the linked webpage.
Timer (stopwatch icon): Select the amount of time
that your Snap will be viewable—up to 10 seconds.
Or, choose the infinity symbol to let your friends view
the Snap for as long as they like.
Scissors (scissors icon): You can select just about any
part of a Snap to turn it into a sticker you can use on
your current Snap or save for the future. The scissors
icon also gives you access to the Magic Eraser, which
allows you to remove elements of the photo; the
Backdrop tool, which allows you to add a patterned
backdrop to your snap; and the Tint Brush, which
allows you to change the color of objects in your
Snap.

19. Snapchat filters: To access Snapchat filters,
swipe left or right on your screen. The
available filters may include timestamps,
color effects, holiday graphics, and/or
Geofilters based on your location. You can
press the stack icon that appears under the
other creative tools to apply multiple filters to
your Snap.

20. How to use Snapchat lenses
A Snapchat lens is an effect applied directly to the faces in the Snap.
Unlike the creative tools and filters, which you apply after taking the
Snap, you apply Snapchat lenses before you tap the capture button.
Here’s how.
Point the camera at your face (with the selfie camera) or a friend’s
face (with the front-facing camera). You can include multiple people
in your Snap if you choose.
Tap on one of the faces on the screen. Lenses will pop up at the
bottom.
Scroll through the available lenses to preview the effects.
Some lenses have prompts like “open your mouth” or “raise your
eyebrows.” Once you follow the prompt, your Snap will take on a
totally new form.
Once you find a lens you like, tap the capture button to take a
picture or hold down the capture button to take a video.

21. 3. Send your Snap
Once your Snap is ready to go, click the blue Send To arrow icon on the bottom
right of the screen. Then, select which contacts you’d like to send the Snap to by
checking the boxes beside their names. Once your Snap is sent, the app will take
you to the Friends screen.
To send multiple Snaps, repeat the process above. Your friend will receive your
Snaps in the order you sent them.

22. How to use Snapchat Memories
Snapchat Memories allows you to save Snaps and Stories so you can view them
later, or even repost them.
You can save any Snap to Memories by tapping the save button. You can also
choose to save all Snaps to Memories by default.

23. SnapChat Insight

24. How to use Snapchat Insights
Step 1: Open the app
Step 2: Go to your home screen, and tap on your bitmoji on the top left hand corner.
Step 3: Access Snapchat Insights

25. You’ll be able to track important metrics that will help your
Snapchat business strategy, like:
• Views. See how many story views your brand gets per week
and per month. Also see how much time users spend
viewing your stories.
• Reach. See how many Snapchatters your content reaches
each day. Swipe through the carousel and also see the
average view time and story view percentage.
• Demographic information. Understand the age of your
audience, where in the world they’re based, and
information related to their interests and lifestyle.

26. Attention!!

28. • Set up a Business Account from https://business.snapchat.com
• You’ll log in using the same username and password that you set up
for your regular Snapchat account.
• Start Snapping and creating campaigns!

29. Public Profiles

30. What is a Public Profile?
• A Public Profile lets you be discovered in the app, showcase your
creativity, and help fans find you on Snapchat. To help with this,
Public Profiles have access to a unique set of profile features that let
you showcase Lenses and Highlights, separate Subscribers from your
friends, and more!

31. Attention
Public Profiles are also limited to certain countries.

40. essential Snapchat
marketing tips for
business

41. Let your audience know you’re on
Snapchat
• Cross-promote your Snapchat username
• Create an “add me” URL
This will show you what your unique “add me” URL is for Snapchat.
These URLs always follow the same format:
snapchat.com/add/yourusername
• Create a snapcode

42. Have an effective marketing strategy in
place
• Research your competitors. Are they using Snapchat? What are they
doing effectively on Snapchat?
• Outline your objectives. What is your brand hoping to achieve by being
on Snapchat? How will you measure success?
• Create a content calendar. This will help you know when to post
content, what content to post, and how much time to spend interacting
with your followers.
• Determine the brand’s look and tone. Plan ahead so that your
Snapchat presence looks consistent and is in keeping with your
brand’s presence elsewhere.
•

43. Know who your audience is and track
Snapchat metrics
• Views. See how many story views your brand gets per week and per
month. Also see how much time users spend viewing your stories.
• Reach. See how many Snapchatters your content reaches each day.
Swipe through the carousel and also see the average view time and
story view percentage.
• Demographic information. Understand the age of your audience,
where in the world they’re based, and information related to their
interests and lifestyle.

44. Interact with other users on Snapchat
• Viewing Snaps and stories created by others.
• Following other Snapchatters.
• Collaborating with brands or creators.
• Viewing any Snaps sent to you.
• Respond to Snaps and instant messages sent to you.
• Plan to create content regularly. Once you’ve used Snapchat
Insights to learn when your audience is on the platform, post at
those peak times.
Use Snapchat’s many features to create engaging content